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Go from reactive content creator to strategic operator who runs AI-powered systems that scale without sacrificing quality or brand voice.

Founder at Catalyst Content

AirOps

Relay.app

a16z

Instantly.ai

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

Cohort 1

Content teams are drowning. You’re expected to ship more, rank higher, and prove ROI—while your headcount stays flat and every draft that touches AI comes back sounding like a generic robot. You’ve tried ChatGPT. You’ve copied prompts from Twitter. But nothing sticks because there’s no system behind it.This certification changes that. In 3 weeks, you’ll turn your marketing experience into production-ready AI workflows—the kind that ship 3x more content, cut review time by 95%, and actually sound like your brand.

Become a Certified AI Marketer on your own schedule (and save hours every week)

Build Your Content Engine

Make AI Brand-Safe and Research-Backed

Automate QA, Operate at Scale & Graduate

Heads of Marketing &amp; CMOs

Ambitious Marketers

SEO &amp; Content Leads

Get clear on your voice, your perspective, and how to show up on LinkedIn with personality and confidence.

LinkedIn Organic Growth Strategist

Molly Godfrey

23k on LinkedIn, LinkedIn Visibility Strategist, Lead Generation Expert.

LinkedIn Personal Branding Consultant

Nicole Ramirez

37k on LinkedIn, Inc Magazine Columnist, Viral Content Creator

Spring 2026

People often say, “You’re so funny on LinkedIn, how do you do it?”The truth is, humor isn’t a tactic. It’s a bridge between your expertise &amp; your humanity.When you take everyday moments your audience already relates to...the frustrations, behind-the-scenes realities, “no one talks about this” parts of your work &amp; weave insight into them, something powerful happens.Your ideas feel accessible w/out being dumbed down. People connect to the actual person behind the expertise.That connection builds trust.Today on LinkedIn, helpful but sterile content is everywhere. AI has made technically correct posts easier &amp; more forgettable than ever.The bar for differentiation is no longer information. It’s relatability. It’s perspective. It’s personality.Humor &amp; lightness, when they’re work-safe, observational, and rooted in real “I get it” moments, act as a signal.They help the right people feel comfortable with you, and naturally filter out the ones who don’t resonate.This workshop isn’t about chasing virality or forcing jokes that don’t fit your content pillars.The insight still has to be sharp. The thinking still has to be solid. Humor is simply the delivery system for your actual expertise.

Trust your voice, bring your personality forward & make your insights magnetic.

Shortform frameworks to make your insights more accessible, relatable, memorable

Perfect the art of using metaphors to make your ideas clearer and more memorable

Experiment w/ worksafe humor & relatability as a bridge for insight + connection

Create a system for turning everyday observations into engaging shortform posts

Develop the mindset to take creative risks in content w/out fearing judgement

Business owners who believe in founder-led marketing.

Leaders at big brands who want to build their own online persona (while attracting attention to their role &amp; company).

Freelancers, consultants, and fractionals who want to attract the right kind of visibility.

The AI frameworks, workflows, and rights knowledge that studios and networks expect — turning you into the professional they want to hire.

AI Consultant: Major Studios, Streamers

Netflix

Warner Bros. Discovery

Amazon MGM Studios

Paramount+

NBCUniversal

David Lerech

20+ year media executive, now advises studios, streamers, production companies

A hands-on, 4-week course that teaches creative industry professionals how to use AI at a professional standard — producing work that gets financed, meets the expectations of studios and production companies and gets people hired.This isn't another AI tools tutorial. Led by one of the entertainment industry's leading AI experts, who advises senior leaders at Netflix, Amazon MGM, Warner Bros. and dozens of major studios — this course teaches you the workflows and critical knowledge that separate hireable AI-skilled professionals from everyone else just experimenting on YouTube. But no prior AI experience is required, we start with the fundamentals and build from there.AI-generated content is already airing on Netflix, Amazon Prime, and major networks. This isn't the future, it's happening now. This course teaches you the skills behind these productions: how to generate, iterate, and integrate AI content into professional pipelines, with the rights knowledge to back it all up.You'll leave with professional-grade outputs in your portfolio, practical frameworks you can apply to any project, and the most in-demand skillset in the creative industries today.

Professional AI skills that advance careers and get you hired in entertainment

Produce professional-grade AI content

Use AI as a creative partner for research, development, production

Work confidently with AI tools in use at major studios and production companies

Identify the differences between "cool-looking AI" and what is production ready

Position yourself as an AI-professional, one of the most hireable profiles now

Working media professionals ready to add AI to their skillset. You might be new to AI but need professional-grade skills, not hobbyist tips.

<h3>Independent filmmakers, writers and creators who want work that attracts studios, financing, distribution, or professional partners.</h3>

<h3>Emerging creatives who want to get hired. You know AI skills are essential, but tutorials online don't teach you what professionals need.</h3>

Turn your expertise into an AI Digital Twin that teaches, presents, and creates content at scale.

Cohort 3

Founder & AI Instructor at School of AI

Vivian Aranha

Founder and AI Instructor at School of AI

Pathfinders

Cohort 4

This course is completely asynchronous and available to view at your own convenience. There will be no Live sessions.Most professionals struggle with the same problem: their knowledge doesn’t scale. Teaching, creating content, running workshops, or explaining ideas repeatedly takes time, energy, and presence—and that quickly becomes a bottleneck.This course solves that problem.You’ll learn how to turn your expertise, voice, and teaching style into a working Digital Twin that can present, teach, and communicate for you—consistently and at scale. Instead of starting from scratch every time, you’ll build a reusable system that creates slides, scripts, and videos from a single source of truth.By the end of the course, you won’t just understand AI tools—you’ll have a practical, ethical, production-ready Digital Twin you can use for courses, onboarding, content creation, and professional communication. Whether you’re an educator, founder, consultant, or creator, this course helps you move from time-bound work to leverageLearn on your schedule with this self-paced course featuring pre-recorded sessions. Enjoy lifetime access, so you can revisit and reinforce your learning whenever needed.

Build Once. Teach, Sell, and Scale Forever with Your AI Twin

Build a professional AI Digital Twin

Turn expertise into a structured curriculum

Generate slide decks at scale with AI

Create AI avatar videos using HeyGen

Repurpose content into a scalable system

Deploy your Digital Twin ethically and professionally

Educators &amp; Trainers who want to scale teaching with AI-driven slides and videos—without recording everything themselves.

Founders &amp; Consultants who need a Digital Twin to explain ideas, onboard clients, and create content at scale.

Creators &amp; Professionals looking to turn expertise into AI-powered courses, presentations, and videos.

Create a full marketing campaign in 2x2 hours ! Guided project to build your video ad using AI for images, video, voiceovers, and music.

AI Leader | Ex-Sky, BBC, HP & BBP Uni

Melanie Moeller

AI Consultant, Technologist & Innovation Strategist (Ex-BBC, Sky, HP & BPP Uni)


Cohort 5 Marketing Mastery

🚀 Want to cut campaign development time by up to 60 percent using AI? This hands-on course teaches you how to build complete marketing campaigns and video adverts from scratch with today’s most effective AI tools.Format • ⏳ 4 hours live on Zoom, delivered as two 2-hour sessions • 📆 One focused week, from idea to finished output • 🛠️ Optional 1–3 hours of project workYou’ll learn • 🤖 AI fundamentals for marketing • ✍️ Campaign creation with ChatGPT • 🎨 Image creation with Midjourney • 🎥 AI video, voiceovers, and music • 📱 Platform optimisation and ethical use Bonus • ⚙️ Recorded lesson on AI agents, unlocked after completion✅ Outcome Finish the course with a publish-ready promotional video or advert and repeatable workflows you can use for your own brand or clients.🧰 Tools ChatGPT, Midjourney, Hailuo AI, Flair AI, ElevenLabs, Suno AI.

Master AI-powered marketing in just 4 hours and create campaigns that stand out

Build Complete AI-Powered Campaigns

Produce Professional Video Ad Content

Master High-Impact AI Tools

Develop Effective Prompt Techniques

Apply Time-Saving Creation Workflows

Deliver a Finished Advert Ready for Publishing

📈&nbsp;Marketing professionals.

👩 Entrepreneurs and businesses.

🎬 Content creators &amp; teams looking to accelerate workflows.

In this course, you will master how world-class social media managers think, operate, and lead. You’ll learn how to build strategies that drive real business results, understand audiences deeply, communicate with confidence, and earn respect from stakeholders. You’ll get the exact frameworks, systems, and soft skills that separate average managers from the ones companies fight to hire. By the end, you won’t just be better at social media, you’ll be more influential, more trusted, and more in control of your career growth.

From executor to strategic leader who drives real results and earns trust.


Course syllabus

You should already know how to post, schedule, or manage content on at least one platform.

Basic understanding of social media platforms

Even 3–6 months is enough. This course builds on real-world context, not theory.

Some hands-on experience (internship, agency, or in-house)

If you’re ready to move from execution to strategy, leadership, and business impact, this is for you.

Willingness to think beyond “just content”

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Course schedule

Social Media ManagersWho are tired of just posting content and want to build real strategies, earn respect, and be seen as leaders

Marketing / Brand ManagersWho use social media and want to understand how it drives business results and supports the full marketing funnel

Aspiring Social Media associatesWho want to move beyond execution, lead campaigns with confidence, and become the go-to expert in the room.

Who is this course for

What you’ll get out of this course

No more guessing or copying competitors. You’ll know exactly what to do and why.

Build a clear, actionable social media strategy you can present and execute with confidence.

Operate like a pro, organize chaos, and increase your output without burning out.

Streamline your workflow using briefs, templates, and systems that save hours weekly.

You’ll finally be taken seriously by managers, clients, and stakeholders.

Learn to communicate like a leader, earn trust, push back smartly, and get buy-in fast.

Stop hoping for opportunities, start positioning yourself to receive them.

Craft a standout personal brand and portfolio that help you land your dream role.

No more miscommunication, delays, or wasted budgets.

Learn how to manage agencies like a pro, with mutual respect and higher output.

Never run out of content ideas, and make every post purposeful.

Develop a repeatable content framework that drives engagement and brand love.

Know how to amplify your strategy with distribution, not luck.

Master paid social basics and build a simple, effective media plan that drives impact.

Move beyond vanity metrics and show real impact.

Track what truly matters, set north-star metrics and benchmarks that tell real results.

This course gives you the strategic edge, the tools, and the confidence to become the social media leader companies rely on.

and more...

Become a strategic, world-class social media manager who drives real business results and becomes the person brands fight to hire.


Spotify

Reebok

Comedy Central

Activision Blizzard

Yazan Al Tamimi

February 2026 Cohort 

April 2026 Cohort

Learn the ins and outs of the LinkedIn ecosystem and how to become a top 1% creator on the platform.

Creator | 2 x TEDx Speaker | 30 under 30

Joel Hansen

Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions

February 2023 1-Day

Learn How to Leverage Your Story on LinkedIn to Unlock Opportunitites. 

April 2026

<h3>Turn LinkedIn Into Your Storytelling Lever</h3>LinkedIn isn’t just a platform; it’s a platform of attention, decision makers and opportunities. Here's the #'s: <ul><li>1B+ people are on LinkedIn</li><li>Only ~1% actually post content</li><li>The average user makes over $75,000</li><li>6 people are hired every minute</li><li>Over 100 million messages are sent daily</li><li>and the weirdest part - only 1% of users post content weekly </li></ul>That's right. 99% of people are scrolling. Very few are telling a story<h3>What You Need Is Better Storytelling </h3>In This Class, You’ll Learn To:<ul><li>Write posts people actually read</li><li>Turn your experience into authority</li><li>Create content that leads to DMs, new friends, partnerships and hires</li></ul><h3>The Opportunity</h3>Organic reach is still wide open, because most people aren’t posting.But this window is closing.<h3>The Math</h3>Better storytelling → more attention → more opportunitiesSee you in class.

Scale Your Storytelling in a 1 Day Workshop

Gain the 10 habits of LinkedIn storytelling

Learn the ins and outs of the Linkedin ecosystem

Leverage your brand to open doors

Meet other content creators and CEOs

Founder &amp; CEOs: Your company's voice is established but you need to start building your own.

Entrepreneurs &amp; Speakers:&nbsp;You’re a builder who wants a free distribution channel that doesn't require guru ads.

Consultants &amp; Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

By the end of Build Your Show, you will have the clarity, tools, and systems to confidently launch and grow a professional podcast.

Podcasting Coach and Creative Strategist

Dan Gilman

Dan Gilman, a media professional and podcast creator with decades of experience

Launch and grow a professional podcast using AI tools, strong storytelling, and smart workflow.

Cohort 2

I grew up around shows. Not as a strategy and not as a trend.My mother introduced me to radio and television when I was a little kid. Studios, microphones, interviews, storytelling, and live conversations were part of my everyday life long before podcasting was mainstream or AI entered the picture. I fell in love early with the power of a show and how a single voice could reach people it may never meet.Over the years, I have produced, designed, hosted, and built shows across radio, podcasting, television, and digital media. I have worked behind the scenes, on mic, and inside the systems that make shows work.Here is what matters most. Everything you are struggling with right now, I have already gone through. The confusion, the overwhelm, and the pressure to sound professional before you feel ready.You do not have to go through that.Build Your Show is the step by step system I wish I had when I started. It walks you from idea to launch using AI to save time and create clarity.This course exists because your voice matters and it deserves structure, support, and confidence.

Where Human Creativity Meets AI to Build a Professional Podcast That Stands Out

Launch a professional podcast with AI powered tools and a full growth system.

Professionals, coaches, or creators who’ve said “I want to start a podcast, but I don’t know where to begin.”

Entrepreneurs who want a podcast to attract leads, clients, and authority.

Creators who are tired of guessing and want a proven launch path with expert support.

A practical, end-to-end playbook for running influencer campaigns across both B2B and B2C at fast-moving tech and AI companies.

 Head of Influencer Marketing, Wix

Sarah Adam

Head of Influencer Marketing @ Wix

You may be expected to “do influencer marketing” at your company, but no one really shows you how. Maybe you’ve run a few one‑off campaigns without a clear strategy, process, or way to prove impact. Meanwhile, your manager wants “results,” sales wants leads, and finance wants justification.This course exists to solve that.Over 4 live sessions, you'll learn a unified, end-to-end framework for planning, executing, and measuring influencer campaigns across both B2B and B2C. You'll start building a single, scalable influencer engine that delivers results on both sides.<h3>What's included:</h3><ul><li>4 live sessions (April 13, April 16, April 20, April 23)</li><li>1:1 session with Sarah (optional)</li><li>Feedback from Sarah on your homework (optional)</li><li>Access to the content whenever you need it</li><li>Join a community of influencer marketers at tech/AI companies</li></ul>

How to plan and run B2B and B2C influencer campaigns built for AI & Tech brands

Build a Unified Campaign Foundation

Find and Engage Creators for Both Audiences

Execute Campaigns That Work at AI-Company Speed

Measure, Attribute, and Scale

Influencer Marketing Managers at Tech/AI companies who have started running campaigns but need a sharper framework good for B2B and/or B2C

Growth/Partnerships Managers expanding into influencer marketing at a tech/AI company, looking for a proven end-to-end playbook

Brand/Social Media Managers at Tech/AI startups who are being asked to build an influencer program and want to get it right from the start

You’ll get hands-on practice applying methods. You’ll leave with a repeatable approach and understanding the “why” behind the methodology.

Content strategist for 20+ years

Theresa Putkey

Content strategy consultant with expertise stakeholder engagement.

UX and content strategists often produce disconnected research, artifacts, and decisions, resulting in personas and user journeys that fail to articulate content needs. Research flies under the stakeholder radar. In the era of economic and workplace upheaval, we need to show more value and more confidently advocate for content and user research.This course is for mid‑career content strategists and UX researchers who need practical and tested frameworks. You'll learn how to integrate content requirements into research, research insights into content decisions, and engage business stakeholders in evidence-based content ideation.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

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