UX Writing Intensive
Frank Spillers
25-year UX and Service Design Leader
UX Writing for Games: Motivation, Fairness, and Player Trust
Content design drives decisions, trust, and task success, not just clarity.
This course shows how to design, govern, and measure content as a system. You’ll shift from writing strings to shaping gameplay outcomes.
What you’ll learn
Design UX writing for casual games. Improve motivation, fairness, and player trust....without hurting revenue.
UX Writing heuristics for casual games
Red / Yellow / Green scoring framework
Real Candy-style screen audits
Monetisation guardrails and red flags
Offer, nudge, and urgency rewrites
Case studies from live-ops events
Failure vs motivation patterns
Before/after rewrite demos
Stress-case and loss-moment rules
Wait-state taxonomy (lives, timers, energy)
Fairness language checklist
Learn from competitor goods/bads
Tone risk indicators tied to churn
Complaint and customer friction analysis
Rewrite patterns for high-friction moments
Metrics UX writing can influence
Proxy measures when A/B testing isn’t available
Stakeholder-ready critique templates
Learn directly from Frank
Frank Spillers
Frank Spillers is a UX and service design leader.
Who this course is for
UX designers touching onboarding, failure, or purchase moments
Live-ops teams tuning events, boosts, timers, and offers
Game designers shaping progression, difficulty, and monetisation
What's included
Live sessions
Learn directly from Frank Spillers in a real-time, interactive format.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 4 lessons
Week 1
Words are game mechanics + Onboarding & time-to-fun
Mar
24
Session 1
Week 2
Failure without rage-quit & Monetisation with trust
Mar
31
Session 2
Schedule
Live sessions
2 hrs / week
Tue, Mar 24
9:00 AM—11:00 AM (UTC)
Tue, Mar 31
8:00 AM—10:00 AM (UTC)
Tue, Apr 7
8:00 AM—10:00 AM (UTC)
Tue, Apr 14
8:00 AM—10:00 AM (UTC)
Projects
1 hr / week
UXW Play Lab
Async content
1 hr / week
Pre-Course Activity- Playability heuristics