25+ years of experience working at the intersection of design, behaviour, and organisational change.

Led design strategy, UX training, and capability-building programs for global organisations in gaming, technology, finance, and government, including Microsoft, Garage Games and more.

His work focuses on how design decisions shape user behaviour, trust, and long-term value.

Frank founded Experience Dynamics and the UX Inner Circle, where he trains senior designers, product leaders, and teams on advanced topics including UX Writing for behaviour change, service design, AI-first products, and inclusive design. He has delivered custom training and facilitation for teams at scale, including global enterprises and public-sector organisations.

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