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Courses
Multi-day, guided programs to get real results
Course4 weeks
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AI-First UX & Service Design 101 & Certification- Design for LLM & Agents
De-risk AI: Take an AI-First Service Design approach, avoid approaching AI as a tech or automation effort.
Nov 18 – Dec 16
View course Course6 weeks
Inclusive User Research Intensive
Many UX pros want inclusive research but lack hands-on experience. You'll get hands-on experience of the entire research lifecycle here.
Oct 7 – Nov 18
View course Course4 weeks
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Journey Mapping- Deep Dive Lab
Most journey mapping courses stop at sticky notes and touchpoints. This workshop (Deep Dive Lab) goes further.
Aug 7 – Sep 1
View course Course3 weeks
Service Design Intensive & Certification- Design for End-to-End Services
You will learn how services actually operate in delivery. Not the idealised version. You will learn to see the whole system.
4.7(11)
Lightning Lessons
Free, interactive sessions to explore new topics
Lightning Lesson30 minutes
Taking Accessibility wider with End-to-End Journeys
LIVE·Thu, Aug 6, 11:00 AM
Sign up Lightning Lesson30 minutes
Deconstructing AI-First Service Design
WATCH
Watch now Lightning Lesson30 minutes
Journey Mapping as a Strategic Superpower
WATCH
Watch now Lightning Lesson30 minutes
Why Workshop Facilitation is so Important in Service Design
WATCH
Watch now Lightning Lesson1 hour
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From Product Mindset → Service Design Mindsets
WATCH
Watch now Lightning Lesson30 minutes
Make the shift from Tactical to Strategic Service Design
WATCH
Watch now Resources
Alumni reviews
A really insightful course, Frank is a great course leader and so generous in sharing his years of industry knowledge and experience. Learning as part of a cohort makes it really engaging, and I left each lesson thinking about how I was going to apply the learnings in my role. I wish I'd taken this course years ago!
Nic
Cohort 3
Chatbot Specialist · The LEGO Group
Frank’s course gave me the foundation I needed to do my job as a UX designer working in automation. His frameworks are clear and immediately applicable, and he has a real gift for breaking down complex ideas so they actually stick.
Additionally, he was always there to answer questions and go deeper when needed. That kind of access is rare and made a huge difference. If you’re looking to build a strong service design practice, this is the course.
Yahan
Cohort 2
UX Designer · Indeed
This course is packed with resources and insights from Frank Spillers, a leading expert in service design. It was not only informative, but also personally inspiring.
The course structure supports real-world work, especially if you want to conduct a personal case study or develop a portfolio piece. Frank is also very engaged with students and provides feedback during scheduled office hours.
I highly recommend this course for anyone interested in service design or looking to take their skills to the next level.
Mike
Cohort 2
Senior UX Strategist | AI Product Designer · uxstrategy.io
What a fantastic entry into the world of service design! Frank is engaging and inclusive and has extraordinary breadth and depth to his experience set which he brings wholeheartedly to this course! The Service Design Intensive establishes a strong foundation for the process, templates, and how to think about the humans you are designing for inside these systems! The others in the course had varied background and experience and it was a pleasure to collaborate with them as well! Frank is a generous human and teacher and his energy and passion are contagious! I highly recommend this course and look forward to applying this foundational knowledge to upcoming projects!
Autumn
Cohort 2
Open to possibility · N/A
Really appreciate Frank's experience here - he knows his stuff! He can answer any question you throw at him!
John
Cohort 2
Founder/Tech Service Designer · Maverick Moon