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Frank Spillers
Award-winning Design Leader with 25+ years (Nike, Microsoft, Gov UK, World Bank)
Frank Spillers will help you learn fast while having fun
I’m an award-winning design leader specializing in service design, inclusive design, AI and UX. In 2001, I founded a leading UX consultancy (Experience Dynamics). I’ve worked with hundreds of orgs: Microsoft, Nike, Intel, the World Bank, local gov, and UK gov departments including DEFRA, GDS, and DWP.
I hold an MSc in Cognitive Science (AI, VR, UX). I have trained hundreds of teams privately and over 150K learners at Interaction Design Foundation. I mentor and teach at UX Inner Circle, an elite micro-community.
I teach from experience (past and present). I recently led Service Design in an AI Frontiers team for the UK gov. My methods have been and continue to be stress-tested within complex, real-world teams and on complex user and business problems.
Courses
Multi-day, guided programs to get real results

Service Design Intensive & Certification- Design for End-to-End Services
You will learn how services actually operate in delivery. Not the idealised version. You will learn to see the whole system.

Cross-Cultural Design for Localization UX
How to see culture in design decisions. How to detect cultural bias early. How to design with cultural intelligence.
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AI-First UX & Service Design 101 & Certification- Design for LLM & Agents
De-risk AI: Take an AI-First Service Design approach, avoid approaching AI as a tech or automation effort.
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Journey Mapping- Deep Dive Lab
Most journey mapping courses stop at sticky notes and touchpoints. This workshop (Deep Dive Lab) goes further.
Lightning Lessons
Free, interactive sessions to explore new topics
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What good looks like: AI Service Design end-to-end
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Beyond User Advocacy: How to Advocate for Disabled Users

Taking Accessibility wider with End-to-End Journeys

Deconstructing AI-First Service Design

Journey Mapping as a Strategic Superpower

Why Workshop Facilitation is so Important in Service Design
Services
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Coaching, Consulting, Manager/Leader or IC advise (2 hrs)
1:1 Coaching, Consulting or Strategy Advise- career, team, other
Schedule Time Now
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Private custom training
Customized training: your teams needs and business pain points.
Contact to Discuss Options
Resources
Alumni reviews
Nic
Journey Mapping- Deep Dive Lab
Autumn
Journey Mapping- Deep Dive Lab
Jamaal
Journey Mapping- Deep Dive Lab
Zandra
Service Design Intensive & Certification- Design for End-to-End Services
Anto
Service Design Intensive & Certification- Design for End-to-End Services