Workshop

Advanced Product Taste

Shreyas Doshi

Advisor to founders. Product builder.

This course is popular

4 people enrolled last week.

Advanced Product Taste in 6 hours: Practical, Hands-on, Advanced, No nonsense.

In the AI age, building everything is getting dramatically faster. Product activities that used to take weeks now take minutes.

The product builders (Founders, CEOs, PMs, Engineers, Designers, Data Scientists, Researchers, Marketers, etc.) who can correctly evaluate what to build, what is and isn't good enough, and explain why, will thrive.

Everyone else will spend a lot of time shipping the wrong things very quickly.

Most thought leadership tells you taste is an inscrutable, mystical quality.

You’re either born with it or you aren’t.

This is wrong.

Taste is a skill, and it can be developed through deliberate practice, training “the LLM inside of you”, and learning the right ideas on what makes products click.

This 6-hour advanced course trains your taste on the actual mechanics that world-class product builders use every day: how to read what your users want, what gets in their way, how to evaluate whether your work is good enough, and how to clearly articulate the why behind your taste.

What makes this course different:

  • It is extremely practical and applicable to real product work today

  • You’ll learn through dozens of examples

  • It covers advanced ideas, not the basic stuff you already know

What you’ll learn

A focused 6-hour deep-dive into the single skill that separates winning product builders in the AI age.

  • The practical, correct definition of taste, and how it differs from the mystical definitions you've read about

  • Why taste is mostly evaluative, not generative, and why this is great news for anyone who wants to build it

  • The non-obvious component of taste that nobody talks about: clearly articulating the why behind your evaluations

  • What world-class taste is actually made of, and how to practice each component in your day-to-day work

  • WAYRTTD (What Are You Really Trying To Do): the single most useful question to exercise good taste in any product situation (with examples)

  • Why your company can be wildly successful without being known for taste, and why you personally still need to build it

  • How to read what users are motivated by, what is stopping them, and what makes them stick with a product

  • How to think from the customer's standpoint instead of from your product's standpoint

  • The two questions every world-class product builder runs in their head in every single product situation

  • Solve with Principles: an influence and taste technique that meaningfully improves how you make and explain product decisions

  • How to brute-force taste through structured exposure: friction logs, teardowns, deliberate review

  • Live taste workouts on real products: Apple, Airbnb, TikTok, ChatGPT, Stripe, Claude Cowork, Google Docs, etc.

Workshop agenda

  • What you (probably) were never taught, but need to know about Product Taste

    (45 minutes)

  • Crash course on what makes products tick, with the Taste Equation and examples

    (1 hour)

  • Advanced Product Taste Deep Dive, with components of taste and examples

    (2 hours 15 minutes)

  • Practicing everything you just learned - a Taste workout with 12+ examples

    (2 hours)

  • An optional, bonus post-course Q&A session to go even deeper, with top questions

    (1 hour)

Learn directly from Shreyas

Shreyas Doshi

Shreyas Doshi

Contact

Built successful products at Stripe, Twitter, Google. Advisor to founders & CEOs

Stripe
Google
X
Anthropic
Riverside.fm
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Who this workshop is for

  • Busy product builders (PMs, Designers, Engineers, Data Scientists, Researchers, Marketers) who are excited to go deep on taste and apply it.

  • Senior product leaders & founders who want to improve how they evaluate & give feedback on work and can only spend one focused day for this.

  • People whose schedules can't accommodate a multi-day course but who want the depth, rigor, and live practice that defines Shreyas' teaching.

Prerequisites

  • This course is NOT FOR everyone

    Folks who are meaningfully involved in content creation, teaching, or other side hustles should not enroll. We seek 110% product focus.

  • This IS NOT a beginner or intermediate course

    This is the most advanced product taste course out there, suited for founders and advanced-career folks in PM, Design, Eng, Data, Mktg, etc.

  • It IS FOR YOU if you like to think for yourself

    If yes, the day will likely be transformative. This course is NOT for folks who like to outsource their thinking and just follow directions.

What's included

Shreyas Doshi

Live sessions

Learn directly from Shreyas Doshi in a real-time, interactive format.

Lifetime access

Go back to course recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Dedicated Q&A with Shreyas

A separate Q&A session for top questions immediately after the session (also recorded)

Bonus content to review later and reinforce your learning

5+ hours of private curated videos on taste, influence, clear thinking, available after the session

Frequently asked questions

$1,000

USD

8 days left to enroll

Enroll