Advanced Product Taste
Shreyas Doshi
Advisor to founders. Product builder.
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This course is popular
35 people enrolled last week.
Product Taste in 1 day: Practical, Advanced, AI-pilled, Hands-on, No nonsense.
AI has lowered the cost of building while raising the value of judgment.
This workshop helps product builders evaluate what is worth shipping, explain why, and avoid moving faster in the wrong direction.
Product builders (Founders, PMs, Engineers, Designers, Data Scientists, Researchers, Marketers) who can do this correctly, consistently, and quickly will thrive in the AI age.
Most thought leadership tells you Taste is a mystical quality. You are either born with it or you aren’t.
This is wrong.
Taste is a skill, and it can be developed through deliberate practice, training “the LLM inside of you”, and learning the right techniques for exercising Taste.
This workshop trains your Taste on the actual mechanics that world-class product builders use every day:
How to read what your users need and
what gets in their way
How to evaluate whether your team’s work is good enough
How to clearly articulate the why behind your Taste so your team can understand
What makes this workshop different:
It is extremely practical and applicable to real product work today
It teaches real techniques and examples to exercise Taste
It covers advanced ideas, not the basic stuff you already know
What you’ll learn
A focused 6-hour deep-dive into the single skill that separates winning product builders in the AI age.
The practical, correct definition of taste, and how it differs from the mystical definitions you've read about
Why taste is mostly evaluative, not generative, and why this is great news for anyone who wants to build it
The non-obvious component of taste that nobody talks about: clearly articulating the why behind your evaluations
The model-plus-harness view of how taste gets applied in practice, so you can train it deliberately instead of waiting decades for it
5 techniques that drive great taste: the 2 user questions, the TASTE equation, WAYRTTD, Solve with Principles, and Critical Discernment
Critical Discernment: an integrated technique for reaching clear judgment people can act on, and the best way to add your taste on top of AI
The TASTE equation: how to read what users are motivated by, what creates friction, and what will make them highly engaged with your product
How to think from the customer's standpoint instead of from your product's standpoint
The 2 questions every world-class product builder runs in their head in every single product situation to accurately analyze it
Solve with Principles: a decision-making and communication technique that improves how you make and explain product calls
How to brute-force taste through structured exposure: friction logs, teardowns, deliberate review
Live taste workouts on real products: Apple, Airbnb, TikTok, ChatGPT, Stripe, Slack, Claude Cowork, Granola, WHOOP, etc.
Workshop agenda
What you were never taught, but need to know about Product Taste
(30 minutes)
How Product Taste Works in Practice - the model and the 5 Techniques
(1 hour)
Deep-dive into 5 Taste Techniques, with live examples & practical exercises
(2 hours)
A Taste Workout on real products to lock in everything you learned
(2-3 hours)
An optional, bonus post-course Q&A session to go even deeper, with top questions
(1 hour)
Learn directly from Shreyas
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Shreyas Doshi
Built successful products at Stripe, Twitter, Google. Advisor to founders & CEOs
Who this workshop is for
Busy product builders (PMs, Designers, Engineers, Data Scientists, Researchers, Marketers) who are excited to go deep on taste and apply it.
Senior product leaders & founders who want to improve how they evaluate & give feedback on work and can only spend one focused day for this.
People whose schedules can't accommodate a multi-day course but who want the depth, rigor, and live practice that defines Shreyas' teaching.
Prerequisites
This course is NOT FOR everyone
Folks who are meaningfully involved in content creation, teaching, or other side hustles should not enroll. We seek 110% product focus.
This IS NOT a beginner or intermediate course
This is the most advanced product taste course out there, suited for founders and advanced-career folks in PM, Design, Eng, Data, Mktg, etc.
It IS FOR YOU if you like to think for yourself
If yes, the day will likely be transformative. This course is NOT for folks who like to outsource their thinking and just follow directions.
What's included
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Live sessions
Learn directly from Shreyas Doshi in a real-time, interactive format.
Lifetime access
Go back to course recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Dedicated Q&A with Shreyas
A separate Q&A session for top questions immediately after the session (also recorded)
Bonus content to review later and reinforce your learning
5+ hours of private curated videos on taste, influence, clear thinking, available after the session
Frequently asked questions
$1,100
USD