Improving Your Product Sense

8 Days

·

Cohort-based Course

Learn how to increase your odds of product success (and career success) by building the skill of making more correct product decisions.

This course is popular

100 people enrolled last week.

Course overview

Improve your Product Sense

Update as of June 7:

The August cohort is now at capacity - we received 100s of applications and we reached capacity within 5 days of opening that cohort. We have now opened the up a new cohort in September, so apply soon if you want to join us then.


Product Sense is the ability to usually make correct product decisions, both macro & micro, even in the face of major ambiguity.


Some people naturally have strong Product Sense (just like some people are naturally good at writing, or golf, or tennis, or acting, or playing the violin, or public speaking, etc. etc.)


If you have worked at a highly successful product company, odds are that one or more of its early people had world-class Product Sense. And even as companies get larger, people with good Product Sense are usually entrusted by senior executives to tackle especially difficult / strategic / ambiguous product priorities.


Not everyone can reach Steve Jobs-esque Product Sense (just like not everyone can be Serena Williams in tennis or Steph Curry in basketball or Whitney Houston in singing or Larry David in comedy or Charlie Munger in investing).


But, you can improve your Product Sense by understanding and practicing a number of principles of human motivation, behavior, and creativity.


In this practical, exercise-heavy course, you will learn & apply the principles of what it takes to increase your odds of conceiving winning products and features.


Whether you are a product-focused founder or an ambitious Product Manager or a non-PM (i.e. engineer, eng leader, tech lead, designer, design leader, marketer, data scientist, researcher, product ops, etc.) who's working on products, you will create tremendous optionality for your career (and probably even have more fun doing your job) by being sincere & intentional about improving your Product Sense.


Folks who are accepted and enroll for this course tend to have a decent amount of industry experience (in eng / PM / design / ops / startups / etc.) There is no specific level cutoff, but you will get a lot out of it if you are at least at the Sr. level (i.e. Sr. PM, Sr. Software Engineer, Sr. Designer, etc.), and likely even more if you are a Sr. Manager / Director / VP / CxO who's focused on products.


You should NOT take this course if:


* You work on non-software products (e.g. hardware, pharmaceuticals, deep climate tech, defense tech, etc.)


* You are hoping that just taking a course will make you as good as Steve Jobs, Stewart Butterfield, Patrick Collison, Jack Dorsey, etc. at product (you could get there eventually, and the course can be a catalyst, but you'll need to put in a lot of work for years / decades to get there and not everyone can get there)


* You are just looking for tactics or hacks to crack PM interviews (we will actually cover some great Product Sense interview questions and we will explore great answers, but the focus of this course is on learning how to improve your Product Sense, not on short-term fixes for cracking PM interviews)


* Your company is in a crisis due to lack of PMF and you just want someone to tell you what product you should build (if you are sincere about improving your Product Sense, you will usually be able to figure out the right answer yourself, but it isn't going to happen overnight)


* You are not able to give this course a meaningful amount of attention during the 7-8 days it takes place (the course is already structured & optimized for busy product people, but you probably shouldn't be taking it if you're doing a major product launch during that week, for instance)


* You believe that there is no such thing as Product Sense and that the key to product success is just iteration + good luck


If you are still interested, and if you kinda like the fact that this course is not for everyone, read on.

Who is this course for

01

Product-focused startup founders & CEOs who want to improve their ability to make more correct product decisions. Pre-PMF & just post-PMF.

02

Talented Product Managers, Designers, Engineers, Data Scientists, Ops/Mktg folks who want to take their Product Sense to the next level.

03

Founders, executives, managers who are responsible for product success but whose core expertise or experience lies outside of product.

What you’ll get out of this course

Understand the mindset needed to be good at Product Sense


Learn the right ways to figure out Positioning, Customer Segmentation, Differentiation, and your overall Product Strategy
Learn how to apply 20 specific Product Creativity Techniques to build better products & experiences that resonate with users & customers
Learn the habits & tactics you can implement to improve your Product Sense


Dissect the non-obvious factors that lead to product success


Learn how to understand users & customers so well that it almost seems like you can read their minds


Learn how to figure out what to build and what not to build (and why)
Learn how to conceive (and help your team conceive) non-obvious but correct solutions to tricky product problems
Learn how to evaluate products & user experiences and convey your "taste" in ways that your team understands & appreciates
Learn how to "think more strategically" when making major product decisions
Learn how to properly assess Product Sense when interviewing & hiring

This course includes

10 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Course syllabus

Expand all modules
  • Week 1

    Sep 21—Sep 22

    Week dates are set to instructor's time zone

    Events

    • Sep

      21

      Product Sense Course Class 1 with Shreyas

      Sat, Sep 21, 4:00 PM - 9:00 PM UTC

    • Sep

      22

      Product Sense Course Class 2 with Shreyas

      Sun, Sep 22, 4:00 PM - 8:30 PM UTC

    Modules

    • Product Sense Course - All Modules

  • Week 2

    Sep 23—Sep 28

    Week dates are set to instructor's time zone

    Events

    • Sep

      24

      Optional: Optional AMA with Shreyas

      Tue, Sep 24, 12:00 AM - 1:30 AM UTC

    • Sep

      25

      Product Sense Course Class 3 with Shreyas

      Wed, Sep 25, 12:00 AM - 1:45 AM UTC

    • Sep

      25

      Product Sense Course Class 3 with Shreyas (repeat)

      Wed, Sep 25, 5:00 PM - 6:45 PM UTC

    • Sep

      26

      Optional: Optional AMA with Shreyas

      Thu, Sep 26, 12:00 AM - 1:30 AM UTC

    • Sep

      27

      Product Sense Course Class 4 with Shreyas

      Fri, Sep 27, 12:00 AM - 2:00 AM UTC

    • Sep

      27

      Product Sense Course Class 4 with Shreyas (repeat)

      Fri, Sep 27, 5:00 PM - 7:00 PM UTC

    • Sep

      28

      Product Sense Course Class 5

      Sat, Sep 28, 4:00 PM - 8:30 PM UTC

    • Sep

      28

      (Optional) Closing AMA with Shreyas

      Sat, Sep 28, 8:30 PM - 9:30 PM UTC

A view of everything we will cover in this course

A view of everything we will cover in this course

Live Zoom comments & reactions from cohort #1 students

Live Zoom comments & reactions from cohort #1 students

Cohort #1 students' summary of their overall experience with the course

Cohort #1 students' summary of their overall experience with the course

Meet your instructor

Shreyas Doshi

Shreyas Doshi

Advisor to fast-growing startups globally. PM leader at Stripe, Twitter, Google, Yahoo. Built successful products across domains & stages.

Shreyas is a well known expert in product management, strategy, org dynamics, and leadership.


Shreyas has advised startups across multiple domains such as Anthropic, invideo AI, SaaS Labs, Airtable, Insider, Chainlink, Airbase, LEAD School, Kalshi. Besides his formal advising work, Shreyas has also informally advised 100+ founders 1 on 1 on products, strategy, hiring, and leadership.


Before starting the most recent chapter of his career as an advisor & teacher, Shreyas led a couple of Stripe's most successful products from their very early days (Stripe Connect, Stripe Terminal). He helped build the PM function at Stripe, as one of the early members of the PM team and as Stripe's first PM Manager. He led & grew several products at Twitter, Google, Yahoo, including some products & features you probably use daily / weekly.

A pattern of wavy dots
Join an upcoming cohort

Improving Your Product Sense

September 2024

$1,800 USD

Dates

Sep 21—28, 2024

Application Deadline

Sep 16, 2024
|

Bulk purchases

Course schedule

25+ hrs of live instruction with Shreyas
  • Class #1 - Saturday, September 21

    9 am - 2 pm US Pacific Daylight Time

    12 pm - 5 pm US Eastern Daylight Time

    4 pm - 9 pm GMT

    6 pm - 11 pm CET

    9:30 pm - 2:30 am India Time


    (All sessions will be recorded — recordings will be available in your Maven account within 48 hrs)

  • Class #2 - Sunday, September 22

    9 am - 1 pm US Pacific Daylight Time

    12 pm - 4 pm US Eastern Daylight Time

    9:30 pm - 1:30 am India Time


    This session will immediately be followed by an optional AMA, at least 1 hour long.


    All sessions are live & interactive, on Zoom—group breakout exercises & class discussions are a meaningful part of the course.

  • Optional AMA - Monday, September 23

    5 pm - 7 pm US PDT

    8 pm - 10 pm US EDT

    5:30 am - 7:30 am India Time (on Tuesday)


    Optional live AMA with Shreyas


    All sessions, including AMAs, are recorded. Recordings are usually available in your Maven account within 48 hours.

  • Class #3 - Tuesday, September 24

    5 pm - 7 pm US PDT

    8 pm - 10 pm US EDT


    Class #3 has an alternative time for Europe & India-based students, as follows:


    Wednesday, 10am-12pm US PDT

    5 - 7 pm GMT

    7 - 9 pm CET

    10:30 pm - 12:30 am India Time


    In other words, there are 2 instances of this class (you need to attend only 1 of them).

  • Optional AMA - Wednesday, September 25

    5 pm - 7 pm US PDT

    8 pm - 10 pm US EDT

    5:30 am - 7:30 am India Time (on Thursday)


    Optional live AMA with Shreyas


    (all sessions including AMAs will be recorded if you cannot attend)

  • Class #4 - Thursday, September 26

    5 pm - 7 pm US PDT

    8 pm - 10 pm EDT


    Class #4 has an alternative time for Europe & India-based students, as follows:


    Friday, 10 - 12 pm US PDT

    5 - 7 pm GMT

    7 - 9 pm CET

    10:30 pm - 12:30 am India Time


    In other words, there are 2 instances of this class (you need to attend only 1 of them).

  • Class #5 - Saturday, September 28

    9 am - 2 pm US PDT

    12 pm - 5 pm US EDT

    4 pm - 9 pm GMT

    6 pm - 11 pm CET

    9:30 pm - 2:30 am India Time


    (This session will be followed by a at least 1 hour of optional AMA)

  • Optimized for very busy schedules of PMs / Founders / Managers.

    We'll spend about 18 hours on the core course material in-class & 7+ hours on Q&As.


    Schedule & timings have been chosen intentionally based on what works best for most product people in practice


    Recordings for all sessions will be available in your Maven account within 48 hrs

  • Intentionally crafted as an intense 1 week course, not 4-6 weeks long

    While some students think they prefer 4-6 week course, these long courses have worse learning outcomes.


    This course has been structured to take up 7-8 days so students can still work their normal job during the week.


    Every detail of this course is crafted quite intentionally.

  • Your time is precious—this course is meticulously designed to maximize learning

    This course is highly interactive with multiple exercises, examples, breakout activities. This isn't a plain-old just watch videos format.


    The Saturday to Saturday schedule maximizes weekend learning for students with busy jobs. Weekday schedule is designed for high flexibility.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Will I become world-class at Product Sense after taking this course?
How can I continue my Product Sense journey after the course?
I see quite a few Strategy topics in this course. Is this course for me if I want to get better at Product Strategy?
Can I enroll multiple team members for this course and can they attend together?
I am a CEO / CxO / SVP / VP of a large tech company and I want to enroll my entire org for this course. Do you offer that?
I am already quite good at Product Sense. Will this course help me improve further?
I am not a PM, but I work closely on products as a GM or leader in Eng / Design / Data Science / Product Ops / Mktg. Is this course for me?
I am an early career / aspiring PM. Is this course right for me?
I have submitted my application. When will I know if I have been accepted into a cohort?
I prefer longer duration (several weeks/months long) courses with 1 class happening per week. Why is this course happening over just 1 week?
Why isn't there a recorded / async version of this course?
I work on [B2B / Fintech / B2C / B2B2C / Enterprise / ... ] software products. Is this course useful for my domain?
I learn from examples and case studies. Is this course right for someone with my learning style?
If I am in a specific domain, isn't it a waste of my time to do exercises and see case studies/examples from products outside of my domain?
Will you issue a completion certificate?
I am based in Europe / India. Will the timings of this course work for me?
Can I ask my employer for reimbursement for this course?
Do you offer purchasing power parity discounts for product leaders who want to join from India / other parts of Asia / etc.?
I get that, but I still cannot get myself to pay the same fee as someone from US is paying, because US salaries are higher. Can you help?
I work on an internal platform product - an internal API/service. Or I am a PM who mostly does project management. Is this course for me?
I work on a software product, but my company actually sells something else (e.g cars, cereal)—software is an enabler. Is this course for me?
I work on a mature consumer product. We just tweak the system/UI & make decisions purely based on experiment results. Is this course for me?
I am a Director / VP / CPO level leader. Is this course for me?
I am a Senior PM who did well early on, but I have now been "stuck" at this level / tier of company. Will this course help me get unstuck?
Will I get 1 on 1 product advice for my product / company from Shreyas if I join this course?
I am a senior product person who is not based in the US. Will this course be useful for me?
I really want to get into the next cohort because [insert very good reason]. Why is access to this course so limited right now?
I am still not sure if this course is right for me. How can I get more information to figure out if I should take this course?
A pattern of wavy dots
Join an upcoming cohort

Improving Your Product Sense

September 2024

$1,800 USD

Dates

Sep 21—28, 2024

Application Deadline

Sep 16, 2024
|

Bulk purchases

$1,800 USD

8 Days