Thursday, Aug 14 update:

* Enrollment for the August class is now closed - we are unable to admit any students now

* If you want to enroll, you can enroll early for September right now

* There is no class in October and November

* After taking the course, most students tell us that their biggest regret is that they did not take it much sooner

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Product Sense is the ability to usually make correct product decisions, both macro & micro, even in the face of major ambiguity.

If you have worked at a highly successful product company, odds are that one or more of its early people had world-class Product Sense. And even as companies get larger, people with good Product Sense are usually entrusted by senior executives to tackle especially difficult / strategic / ambiguous product priorities.

A common misconception regarding Product Sense is that it is something you either have or you don't.

In reality, you can significantly improve your Product Sense by understanding and practicing a number of principles of human motivation, behavior, and creativity.

Product Sense is a skill 🧠

As you improve your Product Sense:

* you will be able to make much higher quality product decisions

* you will be able to get deeper, more correct insights from customer interviews

* you will ask better questions to get to the truth of the matter much faster

* you will conceive non-obvious and more compelling solutions to product problems, small & large

* you will better influence executives / peers / team members because of your insights and the structure & precision of your communication

People who level up on their Product Sense tend to build more successful products, features, and teams. This in turn helps them substantially grow their impact, scope, and lifetime income.

💡 WHY THIS COURSE?

In this practical, examples-heavy course, you will learn & apply the principles of what it takes to increase your odds of conceiving winning products and features.

We will look at dozens of examples of products and product experiences to analyze what makes them compelling (or not compelling).

The course material is not just a bunch of dull frameworks and theory. It is delivered live (with recordings available to rewatch later), and every hour of the course compels you to think deeply about products in ways that most product people never do in their career.

🤔 SHOULD I JOIN THIS COURSE?

Whether you are a product-focused founder or an ambitious Product Manager or a non-PM (i.e. engineer, eng leader, tech lead, designer, design leader, marketer, data scientist, researcher, product ops, etc.) who's working on products, you will create tremendous optionality for your career (and probably even have more fun doing your job) by being sincere & intentional about improving your Product Sense.

But, this is not a foundations course. Folks who are accepted and enroll for this course tend to have a decent amount of industry experience (in eng / PM / design / ops / startups / etc.) There is no specific level cutoff, but you will get a lot out of it if you are at least at the Sr. level (i.e. Sr. PM, Sr. Software Engineer, Sr. Designer, etc.), and likely even more if you are a Sr. Manager / Director / VP / CxO / Founder who's focused on products. (scroll further down to see the titles and companies of people who've already taken this course)

🔒 WHERE ELSE CAN I LEARN THIS STUFF?

People who take this course will learn several ways of making more correct product decisions that are not available anywhere else: not in any books, not on YouTube, not in podcasts, not on social media, not in newsletters, not in any product coaching out there.

The material covered in this course is also not available in Shreyas' own writing & videos — it is too deep, examples-driven, and extensive to cover in his social media posts and videos. It has taken Shreyas 3+ years to put together the material for this course (and over 20 years to discover & learn the ideas behind the material).

Here’s what alumni of the course have said about the uniqueness of what Shreyas teaches in this course:

“Most of the content was new to me. I'd say 85-90% of the content was new to me. Even though i've followed him for - years now. Even the content that was already shared to some extent, either we went much deeper like simulation OR he spent like slide on it like Product vs Project thinking on which he has talked about considerably at length already. Also in this course, you'll get to spend like - hours with Shreyas. So this is nothing like it even if you have consumed everything of him.”

—Principal Product Manager at [private BB tech company]

“The experience of taking the course in such a concentrated way adds value far beyond simply reading some tweets and posts.”

—CPO

“One can apply this principle to any thing and decide against it. One has to wonder out loud if someone like Shreyas who put previous info out publically for free will actually summarize the salient points from public tweets and put out a course, risk reputation and then it the course will still consistently be #1. I think not :)”

—Senior Product Manager

“If you have consumed everything from Shreyas, you get a sense of his skills and thinking; and you consumed it all since you like and appreciate the content. You have only watched a trailer of the movie. The Product sense course is the actual movie.”

—VP Product and Engineering

“Consuming and understanding are two different things and if you have consumed all of what Shreyas has written, you'd know that. You know he doesn't suffer fools - the stuff in the class is extremely deep thinking and can't be gleaned from characters on your Fri coffee break.”

—AI Products Lead

“Public posts are snippets. How much time do you practically spend reading posts of shreyas - minutes in the week? hour in the week? You likely don’t have time beyond that to spend on content written by shreyas. The course goes into a level of detail that is part education, part reflection and part practice - all combined in a great flow meant to push your boundaries. As a leader, we know investing in our learning is our job and this course is an investment in your growth. No amount of reading replaces the content and delivery of the role. I can guarantee that the course touches on examples of good product sense that never even occur to normal beings.”

—Senior product manager, mid size public company

“Well, 90% of what is covered in the course is not public AND best part is ' it will expose you to uncover the areas you didn't even know you didn't know'.”

—Looking for a new role/Ex-JPMorgan and Microsoft

“Consumption in the form of text and video are very different. one can't replace the other and things he covers in video are not covered in his writings.”

—Product Manager

“It’s not about consuming passively, it's about practicing it actively.”

—Head of Product, AI

🎯 WHY LEARN FROM SHREYAS?

As an engineer and later as a product leader, Shreyas has led multiple successful products at every stage — 0-1 products, 1-10 products, and 10-100 products — across multiple domains at EDS, Yahoo, Google, Twitter, Stripe.

While there is never just one factor behind product success, Shreyas has seen the transformative effect that strong Product Sense has on the:

* quality of product decisions

* speed & focus of execution

* clarity of product vision & direction

* alignment at all levels of the org

* CEOs' perception of your competence

* and most importantly, the magnitude of product outcomes.

After 20 years in operating roles, Shreyas is now advising startups in this next chapter of his career. His formal advising work includes Anthropic, Chainlink, Kalshi, inVideo AI and a dozen other startups. Over the years, Shreyas was naturally strong in some aspects of Product Sense (e.g. Cognitive Empathy) but he's also had to develop his skills in some other aspects (e.g. Segmentation, Differentiation).

Shreyas has a pretty unique perspective on what it actually takes to systematically build one's Product Sense: from his own experiences, from coaching some of the most talented product people in tech, and from working directly with some of the most legendary founders of our generation.

Shreyas has spent the past 3 years condensing everything he's learned about how to improve Product Sense into this 8 day course. More than 1200 students took this course in 2024 alone. Outside of this course, Shreyas has taught over 3000 mid-career & advanced career PMs & product leaders since 2022. Outside of teaching, Shreyas continues to advise CEOs / Founders / Executives at multiple startups on the topics covered in this course.

Shreyas' favorite company core principle is Amazon's Leaders Are Right, a Lot. Shreyas decided to teach this course because Product Sense is the key skill that actually makes this principle actionable for every product leader & founder.

🔍 WHO SHOULD NOT TAKE THIS COURSE?

This course is not for everyone.

You should NOT take this course if

* You work as an employee of a company that primarily makes non-software products e.g. hardware, pharmaceuticals, deep climate tech, defense tech, etc. (Founders of such companies are welcome to join and might find it extremely helpful)

* You are looking for training on how to break into Product Management. This is an advanced course, not a foundations course, and it is meant for people who have meaningful experience with building / designing / marketing products

* You are hoping that just taking a course will make you as good as Steve Jobs, Stewart Butterfield, Patrick Collison, Jack Dorsey, etc. at product (you could get there eventually, and this course can be a major catalyst, but you'll need to put in a lot of work for years / decades to get there and not everyone can get there)

* You tend to avoid thinking for yourself and you strongly prefer looking to others for direction

* You are not building products as your primary job (e.g. you are a workshop facilitator, course creator, content creator, coach or mentor, consultant, part-time/full-time instructor, book author, etc.) or consulting/content creation/teaching has been a significant activity for you

* You believe that there is no such thing as Product Sense and that the key to product success is just iteration + good luck

* You are quite certain that you are already world-class at Product Sense and you feel you cannot learn more advanced Product Sense ideas from someone else

* In practice, you tend to prioritize preservation of your existing beliefs higher than the results & outcomes you want. People who get the most out of this course tend to have sharp intelligence and an outcome-focus, along with high openness. A recent student put it quite eloquently: “[this course] demands leaving your ego at the door and being open to learning in its truest sense.”

If you are still interested, and if you kinda like the fact that this course is not for everyone, read on. 🚀