Improving Your Product Sense

8 Days

·

Cohort-based Course

Learn how to increase your odds of product success (and career success) by building the skill of making more correct product decisions.

This course is popular

27 people enrolled last week.

product leader / advisor at

Google
Stripe
Yahoo
InVideo
Anthropic

Course overview

Improve your Product Sense

Product Sense is the ability to usually make correct product decisions, both macro & micro, even in the face of major ambiguity.


Some people naturally have strong Product Sense (just like some people are naturally great at writing or golf or acting or piano or public speaking etc. etc.)


If you have worked at a highly successful product company, odds are that one or more of its early people had world-class Product Sense. And even as companies get larger, people with good Product Sense are usually entrusted by senior executives to tackle especially difficult / strategic / ambiguous product priorities.


A common misconception of Product Sense is that it is something you either have or you don't.


In reality, you can significantly improve your Product Sense by understanding and practicing a number of principles of human motivation, behavior, and creativity.


As you improve your Product Sense:


* you will be able to make much higher quality product decisions


* you will be able to get deeper, more correct insights from customer interviews


* you will ask better questions to get to the truth of the matter much faster


* you will conceive non-obvious and more compelling solutions to product problems, small & large


* you will better influence executives / peers / team members because of your insights and the structure & precision of your communication


People who level up on their Product Sense tend to build more successful products, features, and teams. This in turn helps them substantially grow their impact, scope, and lifetime income.


WHY THIS COURSE:

In this practical, examples-heavy course, you will learn & apply the principles of what it takes to increase your odds of conceiving winning products and features.


We will look at dozens of examples of products and product experiences to analyze what makes them compelling (or not compelling).


The course material is not just a bunch of dull frameworks and theory. It is delivered live (with recordings available to rewatch later), and every hour of the course makes you think about products in ways that most product people never do in their career.


SHOULD I JOIN THIS COURSE:

Whether you are a product-focused founder or an ambitious Product Manager or a non-PM (i.e. engineer, eng leader, tech lead, designer, design leader, marketer, data scientist, researcher, product ops, etc.) who's working on products, you will create tremendous optionality for your career (and probably even have more fun doing your job) by being sincere & intentional about improving your Product Sense.


But, this is not a foundations course. Folks who are accepted and enroll for this course tend to have a decent amount of industry experience (in eng / PM / design / ops / startups / etc.) There is no specific level cutoff, but you will get a lot out of it if you are at least at the Sr. level (i.e. Sr. PM, Sr. Software Engineer, Sr. Designer, etc.), and likely even more if you are a Sr. Manager / Director / VP / CxO / Founder who's focused on products. (scroll further down to see the titles and companies of people who've already taken this course)


WHERE ELSE CAN I LEARN THIS STUFF:

People who take this course will learn several ways of making more correct product decisions that are not available anywhere else: not in any books, not on YouTube, not in podcasts, not on social media, not in newsletters, not in any product coaching out there. (The material covered in this course is also not available in Shreyas' own writing & videos — it is too deep, examples-driven, and extensive to cover in his social media posts and videos)


WHO HAS TAKEN THIS COURSE:

Since its launch in May 2024, over 800 senior product folks and founders/execs have taken this course (see below for a detailed breakdown).


The breakdown is 50-50 startup folks & big company folks.


Here's a subset of companies whose employees have already taken the course:


Adobe, Airbnb, Amazon, AngelList, Apple, AT&T, Atlassian, Automattic, Banco Santander, Bill.com, Bloomberg News, Blue Origin, Bubble.io, Business Insider, Canva, Capital One, CashApp, Chime, Cisco, Cloudera, Coda, Coinbase, Credit Karma, CrowdStrike, DocuSign, DoorDash, Earthscale AI, Ebay, Expedia Group, Experian, General Motors, GetYourGuide, GitHub, Google, Groundlight AI, Grubhub, Hinge Health, HP, ICICI Lombard, Indiegogo, Instagram, Intercom, Invideo AI, JPMC, Kaiser Permanente, Klaviyo, LaunchDarkly, LinkedIn, Mastercard, Meta, Microsoft, Miro, NFX, Nightfall AI, Nomad Health, Novartis Pharmaceuticals, Okta, OpenAI, OpenPhone, OpenStore, Oracle, Palo Alto Networks, PayPal, Paytm, PeakXV, Pinterest, Postman, Preply, Qualcomm, Reddit, Revolut, Rivian, Rokt, Runway, Salesforce, Snowflake, Splunk, Square, Stripe, Supermeme.ai, SumUp, Target, TikTok, Tubi TV, Uber, U.S. Bank, Veeva Systems, Verizon, Visa, Walmart, Wayfair, Wells Fargo, Workday, Yahoo, YouTube, Zendesk



WHO SHOULD NOT TAKE THIS COURSE:

You should NOT take this course if:


* You work on non-software products (e.g. hardware, pharmaceuticals, deep climate tech, defense tech, etc.)

* You are hoping that just taking a course will make you as good as Steve Jobs, Stewart Butterfield, Patrick Collison, Jack Dorsey, etc. at product (you could get there eventually, and this course can be a major catalyst, but you'll need to put in a lot of work for years / decades to get there and not everyone can get there)

* Your company is in a crisis due to lack of PMF and you just want someone to tell you what product you should build (if you are sincere about improving your Product Sense, you will usually be able to figure out the right answer yourself, but it isn't going to happen overnight)

* You believe that there is no such thing as Product Sense and that the key to product success is just iteration + good luck


If you are still interested, and if you kinda like the fact that this course is not for everyone, read on.

Who is this course for

01

Product-focused startup founders & CEOs who want to improve their ability to make more correct product decisions. Pre-PMF & just post-PMF.

02

Talented Product Managers, Designers, Engineers, Data Scientists, Ops/Mktg folks who want to take their Product Sense to the next level.

03

Founders, executives, managers who are responsible for product success but whose core expertise or experience lies outside of product.

What you’ll get out of this course

Understand the mindset needed to be good at Product Sense


Learn the right ways to figure out Positioning, Customer Segmentation, Differentiation, and your overall Product Strategy

Learn how to apply 20 specific Product Creativity Techniques to build better products & experiences that resonate with users & customers

Learn the habits & tactics you can implement to improve your Product Sense


Dissect the non-obvious factors that lead to product success


Learn how to understand users & customers so well that it almost seems like you can read their minds


Learn how to figure out what to build and what not to build (and why)

Learn how to conceive (and help your team conceive) non-obvious but correct solutions to tricky product problems

Learn how to evaluate products & user experiences, build better Taste and convey your Taste in ways that your team understands & appreciates

Learn how to "think more strategically" when making major product decisions

Learn how to properly assess Product Sense when interviewing & hiring

This course includes

9 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Course syllabus

Week 1

Oct 19—Oct 20

    Oct

    19

    Product Sense Course Class 1 with Shreyas

    Sat 10/194:00 PM—9:00 PM (UTC)

    Oct

    20

    Product Sense Course Class 2 with Shreyas

    Sun 10/204:00 PM—9:00 PM (UTC)

    Product Sense Course - All Modules

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Week 2

Oct 21—Oct 26

    Oct

    22

    Optional: AMA with Shreyas

    Tue 10/2212:00 AM—2:00 AM (UTC)
    Optional

    Oct

    23

    Product Sense Course Class 3 with Shreyas

    Wed 10/2312:00 AM—2:00 AM (UTC)

    Oct

    23

    Product Sense Course Class 3 with Shreyas (repeat)

    Wed 10/235:00 PM—7:00 PM (UTC)

    Oct

    24

    Optional: AMA with Shreyas

    Thu 10/2412:00 AM—2:00 AM (UTC)
    Optional

    Oct

    25

    Product Sense Course Class 4 with Shreyas

    Fri 10/2512:00 AM—2:00 AM (UTC)

    Oct

    25

    Product Sense Course Class 4 with Shreyas (repeat)

    Fri 10/255:00 PM—7:00 PM (UTC)

    Oct

    26

    Product Sense Course Class 5

    Sat 10/264:00 PM—9:00 PM (UTC)

A view of everything we will cover in this course. This course material isn't available anywhere else.

A view of everything we will cover in this course. This course material isn't available anywhere else.

Who has taken this course

This list shows companies from which more than 1 student has enrolled for the course

This list shows companies from which more than 1 student has enrolled for the course

What are their titles

What are their titles

Is this course solely for US-based folks? No.

While this course is quite popular among US-based folks, 1 out of 3 students is not based in the US.

While this course is quite popular among US-based folks, 1 out of 3 students is not based in the US.

Top 100 companies enrolled in this course. Can you find your company here?

Top 100 companies enrolled in this course. Can you find your company here?

Live Zoom comments & reactions from students

Live Zoom comments & reactions from students

How students feel about the course

How students feel about the course

Meet your instructor

Shreyas Doshi

Shreyas Doshi

Advisor to fast-growing startups globally. PM leader at Stripe, Twitter, Google, Yahoo. Built successful products across domains & stages.

Shreyas is a well known expert in product management, strategy, org dynamics, and leadership.


Shreyas has advised startups across multiple domains such as Anthropic, invideo AI, SaaS Labs, Airtable, Insider, Chainlink, Airbase, LEAD School, Kalshi. Besides his formal advising work, Shreyas has also informally advised 100+ founders 1 on 1 on products, strategy, hiring, and leadership.


Before starting the most recent chapter of his career as an advisor & teacher, Shreyas led a couple of Stripe's most successful products from their very early days (Stripe Connect, Stripe Terminal). He helped build the PM function at Stripe, as one of the early members of the PM team and as Stripe's first PM Manager. He led & grew several products at Twitter, Google, Yahoo, including some products & features you probably use daily / weekly.

A pattern of wavy dots

Join an upcoming cohort

Improving Your Product Sense

October 2024

$1,800

Dates

Oct 19—26, 2024

Application Deadline

Oct 12, 2024

Don't miss out! Applications close in 3 days

November 2024

$1,800

Dates

Nov 9—16, 2024

Payment Deadline

Oct 22, 2024

Course schedule

25+ hrs of live instruction with Shreyas

  • Class #1 - Saturday

    9 am - 2 pm US Pacific Time

    12 pm - 5 pm US Eastern Time

    4 pm - 9 pm GMT

    6 pm - 11 pm CET

    10:30 pm - 3:30 am India Time


    All sessions will be recorded — recordings will be available in your Maven account within 24-48 hrs.


    This session will be immediately followed by an optional AMA.

  • Class #2 - Sunday

    9 am - 2 pm US Pacific Time

    12 pm - 4 pm US Eastern Time

    10:30 pm - 3:30 am India Time


    This session will immediately be followed by an optional AMA.


    All sessions are live & interactive, on Zoom—group breakout exercises & class discussions are a major part of the course. Recordings available in 24-48 hrs.

  • Optional AMA - Monday

    5 pm - 7 pm US Pacific Time

    8 pm - 10 pm US Eastern Time

    6:30 am - 8:30 am India Time (on Tuesday)


    Optional live AMA with Shreyas.


    All sessions, including AMAs, are recorded. Recordings are usually available in your Maven account within 24-48 hours.

  • Class #3 - Tuesday

    5 pm - 7 pm US Pacific Time

    8 pm - 10 pm US ET


    Class #3 has an alternative time for Europe & India-based students, as follows:


    Wednesday, 10am-12pm US PT

    5 - 7 pm GMT

    7 - 9 pm CET

    11:30 pm - 1:30 am India Time


    In other words, there are 2 live instances of this class (you need to attend only 1 of them).

  • Optional AMA - Wednesday

    5 pm - 7 pm US Pacific Time

    8 pm - 10 pm US ET

    6:30 am - 8:30 am India Time (on Thursday)


    Optional live AMA with Shreyas


    (all sessions including AMAs will be recorded if you cannot attend)

  • Class #4 - Thursday

    5 pm - 7 pm US Pacific Time

    8 pm - 10 pm ET


    Class #4 has an alternative time for Europe & India-based students, as follows:


    Friday, 10 - 12 pm US PT

    5 - 7 pm GMT

    7 - 9 pm CET

    11:30 pm - 1:30 am India Time


    In other words, there are 2 live instances of this class (you need to attend only 1 of them).

  • Class #5 - Saturday

    9 am - 2 pm US Pacific Time

    12 pm - 5 pm US Eastern Time

    4 pm - 9 pm GMT

    6 pm - 11 pm CET

    10:30 pm - 3:30 am India Time


    This session will be followed by a at least 1 hour of optional AMA.


    All recordings will be available in your Maven account within 24-48 hours.

  • Optimized for very busy schedules of PMs / Founders / Managers.

    We'll spend over 19 hours on the core course material in-class & 7+ hours on Q&As.


    Schedule & timings have been chosen intentionally based on what works best for most product people in practice


    Recordings for all sessions will be available in your Maven account within 48 hrs.

  • Intentionally crafted as an intense 1 week course, not 4-6 weeks long

    While some students think they prefer 4-6 week course, these long courses have worse learning outcomes.


    This course has been structured to take up 7-8 days so students can still work their normal job during the week.


    Every detail of this course is crafted quite intentionally.

  • Your time is precious—this course is meticulously designed to maximize learning

    This course is highly interactive with multiple exercises, examples, breakout activities. This isn't a plain-old just watch videos format.


    The Saturday to Saturday schedule maximizes weekend learning for students with busy jobs. Weekday schedule is designed for high flexibility.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What is the latest on the availability of seats for the next course date(s)?

What happens if I can’t make a live session?

I work full-time, what is the expected time commitment?

Can I ask my employer for reimbursement for this course?

What’s the refund policy?

Will I become world-class at Product Sense after taking this course?

I have been following Shreyas for years and have consumed all his writing/videos. Will I learn anything new in this course?

No seriously, I have consumed everything from Shreyas. Every tweet, LinkedIn post, podcast, all YT videos. Will I learn anything new here?

I've heard really great things from people I know. I want to join, but I can't get myself to enroll. How can I get more info on this course?

I am planning on changing jobs soon. Will this course help me with getting the job I want?

Can my Product Sense even be improved? I thought it's something you either have or you don't, like creativity.

What do you mean by ineffective processes?

I see quite a few Strategy topics in this course. Is this course for me if I want to get better at Product Strategy?

Can I enroll multiple team members for this course and can they attend together?

I am a CEO / CxO / SVP / VP of a large tech company and I want to enroll my entire org for this course. Do you offer that?

I am already quite good at Product Sense. Will this course help me improve further?

I am not a PM, but I work closely on products as a GM or leader in Eng / Design / Data Science / Product Ops / Mktg. Is this course for me?

I am an early career / aspiring PM. Is this course right for me?

I have submitted my application. When will I know if I have been accepted into a cohort?

I prefer longer duration (several weeks/months long) courses with 1 class happening per week. Why is this course happening over just 1 week?

I get it. But I still wish this were a 4-6 week long course instead of an intense 8 day course. Will you change formats in the future?

But I have a busy work life and family life. So I am having a hard time imagining how I can fit this course into my schedule?

Do you have any suggestions for how I can continue my learning after this course is complete?

Why isn't there a recorded / async version of this course?

I work on [B2B / Fintech / B2C / B2B2C / Enterprise / ... ] software products. Is this course useful for my domain?

I learn from examples and case studies. Is this course right for someone with my learning style?

If I am in a specific domain, isn't it a waste of my time to do exercises and see case studies/examples from products outside of my domain?

Will you issue a completion certificate?

I am based in Europe / India. Will the timings of this course work for me?

Do you offer purchasing power parity discounts for product leaders who want to join from India / other parts of Asia / etc.?

I get that, but I still cannot get myself to pay the same fee as someone from US is paying, because US salaries are higher. Can you help?

I work on an internal platform product - an internal API/service. Or I am a PM who mostly does project management. Is this course for me?

I work on a software product, but my company actually sells something else (e.g cars, cereal)—software is an enabler. Is this course for me?

I work on a mature consumer product. We just tweak the system/UI & make decisions purely based on experiment results. Is this course for me?

I am a Director / VP / CPO level leader. Is this course for me?

I am a Senior PM who did well early on, but I have now been "stuck" at this level / tier of company. Will this course help me get unstuck?

Will I get 1 on 1 product advice for my product / company from Shreyas if I join this course?

I am a senior product person who is not based in the US. Will this course be useful for me?

I get that this course teaches really unique & valuable content. It's just that I am not sure if I will benefit from it. How can I decide?

Where can I find more in-depth reviews of the course?

I am still not sure if this course is right for me. How can I get more information to figure out if I should take this course?

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A pattern of wavy dots

Join an upcoming cohort

Improving Your Product Sense

October 2024

$1,800

Dates

Oct 19—26, 2024

Application Deadline

Oct 12, 2024

Don't miss out! Applications close in 3 days

November 2024

$1,800

Dates

Nov 9—16, 2024

Payment Deadline

Oct 22, 2024

Student reviews

Student reviews

Short article from a student after taking the course

Short article from a student after taking the course

Students in one of the September classes marked where they are joining from

Many non-PMs have taken the course. Here are their titles.

Many non-PMs have taken the course. Here are their titles.

$1,800

3 days left to apply