CPO · ex-Amazon, Intuit, PayPal

You are expected to make consequential bets before the evidence is complete. You weigh data, challenge assumptions, debate trade-offs. But outcomes arrive months later with execution, timing and luck tangled together. The result gets measured. The quality of the original judgement rarely does.
Product sense is a story. Product judgement is a track record.
The course turns judgement into a feedback loop. Value Architecture sharpens what you see: the assumptions behind why customers will adopt, stay and pay, and where that value is most likely to break. Then you write down what you believe will happen, how confident you are, and by when. That is all a forecast is. When reality answers, your calls are scored, and you see exactly what you overestimated, what you missed, and how to make the next call better.
AI raises the stakes. Building is becoming fast and cheap, so there will be more bets, made faster. When any team can ship, the advantage shifts from building faster to choosing better. Execution is becoming abundant. Judgement is becoming the constraint.
You leave with the loop, and your first honest measure of how often your confident calls come true.
Product judgement improves one way: make your reasoning visible, put a number on it, test it against reality, and get more calls right.
Read the evidence customers leave behind: the workarounds they build, the pain that returns, and what holds them where they are
Score how much a problem is worth building on, and recognise when the honest answer is stop
Separate the deep reason customers keep showing up from what merely has to go right in each session
Name, in one sentence, the real reason your customers have not reached the outcome they want
Pressure-test it: if you cannot imagine a rival explanation, you are holding the industry's assumption, not a judgement
Design each job: the outcome worth staying for, the proof that creates belief, the cost you remove, the value that compounds
Find your weakest promise and the classic failure pattern it matches, before the market names it for you
Base rates, updating, calibration: the superforecasting method, applied to product bets
Write forecasts you can be scored on: the metric, the deadline, the confidence, and what would prove you wrong
An experiment without a prior prediction produces an outcome, not evidence
Every miss is examined to find what actually broke: the thesis, the evidence, execution, timing, or an assumption you failed to update.
Build a private library of what you overestimate and underestimate, sharpening with every scored bet
A one-page falsifiable read on your product, ready for the room where the bet gets decided
The Product Judgement Test toolkit: a forecasting ledger and calibration dashboard you will use for every bet after the Lab

20 years building products at Amazon, Intuit, PayPal, PropertyGuru. Now a CPO.

Founders. Your product bets can change the company's trajectory. Price your conviction honestly before the market does.
CPOs, VPs, Heads of Product. You own a portfolio of bets and a room that expects you to be right. Take home a discipline your team inherits.
Product Directors, senior product leaders with decision rights. You own bets, not backlogs, and have live product decisions in front of you.
The Lab runs on your actual bets. Your Brief and forecasts are built on your product, not case studies.
You will log real forecasts and defend them. That only works if the bets are yours to make.
A scored ledger rewards honesty, not bravado.

Live sessions
Learn directly from Viveck P Kumar in a real-time, interactive format.
Two quarterly scored reviews, included
In February and April, reality answers. You see which calls you got right, which you got wrong, and why, so next quarter's decisions are sharper than this quarter's. Judgement is only measurable over time. This is where it becomes real.
Your Value Architecture Brief
One falsifiable page on your product: where its value stands, which promise breaks first, and the one repair that matters. Built during the intensive, ready for the room where the bet gets decided.
Three live forecasts, on the record
Probabilities, horizons, disconfirming evidence, logged on your real bets before you ship. Positions, not exercises.
A cohort of ten, by application
The room is the product: ten product leaders working on live products with real candor, under mutual confidentiality. Some applications are declined.
The Product Judgement Test toolkit
The forecast ledger and calibration dashboard: log bets, update on the record, watch your calibration curve form. Yours to keep for every bet after the Lab.
Lifetime access to all materials
Every instrument stays with you: the one-page canvas, the full workbook, the Brief template, and the case library.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Nov
14
Nov
14
Nov
15
Nov
15
Nov
17
Nov
19
Nov
21
Nov
21
Nov
22
Nov
22
Live sessions
8-12 hrs / week
The intensive three weeks 3 weekends and 3 evenings across 3 weeks, 14 Nov to 5 Dec, with a drafting week built in. Timed for the Americas (morning) and India (evening), plus optional Q&A sessions. Then two 2-hour scored reviews, Feb and April, as your forecasts resolve. Weekend classes run 6:30 PM India, 9:00 AM New York, 6:00 AM San Francisco.
Sat, Nov 14
12:45 PM—1:00 PM (UTC)
Sat, Nov 14
1:00 PM—5:30 PM (UTC)
Sun, Nov 15
12:45 PM—1:00 PM (UTC)
Your forecast ledger
1 hr / week
Between reviews you maintain the positions you logged: update when evidence arrives, on the record, never silently. This is the habit the Lab installs.
Know a founder, CPO, or product leader making high-stakes bets on instinct? Send them this. The Lab is for leaders whose judgement is about to be graded by the market anyway.

Illustrative ledger, questions redacted. Error falls 0.34 to 0.10 as confidence meets reality.

Diagnose, forecast, score, sharpen. The Lab builds this loop into every product decision.
The Lab exists because I audited myself: twenty logged bets, 90% confidence, a 30% hit rate on high-novelty calls. Here is what you will do about yours.
Bring a live decision your product is facing.
Expose the hidden thesis underneath it.
Defend your forecast before ten senior peers.
Lock your probability before the outcome is known.
Return when reality resolves it.
Diagnose what broke, and sharpen the next call.
Not sure the Lab is the right room for your bet? Book a 15-minute fit call.
This is not a course you enroll in; it is a room you are admitted to. Every seat belongs to a leader with a live product, real decision rights, and the nerve to put a number on what they believe. Some applications are declined.
Most product courses teach you frameworks. This is the first one I've seen that grades you. Putting senior leaders' forecasts on the record and scoring them against reality is overdue.
Philipp, Chief Product Officer, Grab.
Viveck is one of the most rigorous product thinkers I know. He was doing the unglamorous work : writing down his calls and checking them, long before turning it into a course.
Naveen, Chief Product Officer, Moneysmart
Every product org measures outcomes obsessively and measures judgement never. A structured way to close that gap for senior leaders is exactly what's been missing.
Ajay Datta, Head of Product, LinkedIn
As AI makes shipping cheap, the scarce skill is deciding what deserves to be built. A course that trains and scores that decision is aimed at the right decade.
Ravi Mehta, ex CPO, Tinder
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$4,000
USD