AI Fundamentals

Apply AI in your role

Career Development

Career development

Craft

Product

Engineering

Design

Marketing

Leadership fundamentals

Leadership

Founders

By Role

More

This is not a course you complete. It's a practice you begin. The skill of hearing what your market needs before they have words for it.

AI Research Leader •Ex-Meta, Uber, Apple

Uber

Apple

Google

Canvas8

Abi Awomosu

AI Research Leader • Ex-Uber, Meta •  Bestselling Author of 'How Not to Use AI'

Cohort 7

Cohort 8

Most practitioners don't struggle with access to data. They struggle with knowing what matters — and AI made it worse, not better.Most AI research courses teach extraction: summarize quicker, automate the asking, replacing the human with the synthetic.The Billion Person Focus Group® does the opposite. You use AI as a listening partner to access patterns from places where people actually gather and speak unfiltered— forums, communities, support tickets, sales calls, product data.Triangulate across sources. Bring receipts. Then hand off what you find to surveys, interviews, or experiments.Discovery first. Validation second.This isn't "move fast and break things." It's see first—act once.In two days, you’ll apply this to a real high-stakes decision and leave with:<ul><li>Visual market landscape maps</li><li>3–5 decision-ready hypotheses</li><li>A ready-to-run Listening OS — agents, workflows, cookbooks — customized to your market</li><li>A validation plan you can execute Monday</li></ul>And you keep everything — for the next launch, the next client, the next pivot. Stop renting insights. Start owning the capability.

See what your market really needs — before it's obvious or too late.

See your market as it actually exists— not how dashboards flatten it

Identify emerging market trends before they become mainstream.

Hear what your market needs before they have words for it

Assemble AI advisors that shape decisions  — not yes-machines who confirm

Move at AI speed and still trust what comes back

Stop renting insights or more AI tools — develop internal intelligence you keep

The course is taught primarily using Claude, but the methodology works across platforms. No technical skills required.

Familiarity with AI tools — you've used ChatGPT, Gemini, Claude or similar. 

Researchers &amp; Insights Professionals. AI tools summarise fast but insights got thinner. You used to find the unexpected. This brings it back

Strategists, Marketers &amp; Consultants. You're paid to see what's next but AI gives you what's already obvious. This is how you see first.

Founders, Product Leaders &amp; Builders. You build for people but somewhere you stopped hearing their needs. This is the direct line back.

Your career depends on becoming a Gen Operator: a generalist ready for the AI era. 

This course teaches you how.

Cohort 2

Founder | Growth Operator |20k+ Students

Relay.app

Project A

Università Bocconi

Esade

Ethermail.Ethermail

Pietro Montaldo

Creator at AI for Non-techies Newsletter | Top Voice on AI for Growth Systems

Cohort 1

Cohort 3

The role of Growth Marketers and Operators has fundamentally changed. It’s hard to stay competitive when you’re stuck manually scouting LinkedIn, copy-pasting data, or fighting with complex tools (like N8N) that feel like rocket science.This course will fast-track your evolution from a manual grinder to an AI-augmented operator.<ul><li>You’ll learn how to treat AI agents as instruments to extend your capabilities, not magic buttons that replace your judgment.</li></ul><ul><li>You’ll see exactly how I use these tools to multiply my own output, build alongside me live, and debunk the myth that you need to be a coder to use them.</li></ul><ul><li>You’ll walk away with 3 working systems, the confidence to adapt them to your specific needs, and a library of templates to scale your operations immediately.</li></ul>Approach:<ul><li>20% Theory, 80% Practical Building</li><li>Small Cohorts (10-20) to maximize learnings</li><li>100% Live Sessions and office hours</li><li>1:1 Coaching at the end of the course (valued $400/hours)</li></ul>Former Google Director of PM will join us for an exclusive guest speaker session on AI agents.

Become a high-leverage Growth Operator in 4 weeks (without tech headache)

Develop a Modern Growth POV to More Effectively Lead Teams Today

Learn the Fundamentals of AI Agents

Gain Confidence to Build & Extend AI Systems

Build an Agent to Reverse Engineer Competitors’ Organic GTM (monthly)

Build an Agent to Automate Opportunity Discovery on Reddit

Build an Agent to Automate Opportunity Discovery on LinkedIn

You should be familiar with ChatGPT or other LLMs in your day-to-day.

Basic Prompting Skills

Free Relay.App Account

No coding experience, technical background, or previous AI knowledge required. We translate complex concepts into language you understand.

What you DON'T need:

Non tech-professionals (marketing, sales, gtm) wanting to become the 1% AI leaders &amp; operators in the workplace

Agency Leaders, Entrepreneurs &amp; Business owners looking to build businesses as scalable, growth machines

No coding or tech skills required!

This course turns marketers into leaders who can use AI to design smarter campaigns, explain impact clearly, and make better decisions.

Modern Marketing Leadership with AI

Robin Burrowes

Global Marketing Leader - 20+ years launching brands at Amazon, Apple, Microsoft

Marketing Leadership and AI (group 1)

In this course you will learn the creative, scientific, and measurement skills used at Amazon, Apple, and Microsoft, then apply them with modern AI tools. You will rebuild real campaigns, design growth experiments, create measurement plans, and write leadership narratives. Each session is hands-on, using frameworks and projects to help you think clearly, test faster, and lead marketing work with confidence. Students leave able to confidently design, explain, and lead modern marketing work using AI, not just execute tasks.

How This Course Elevates Your Marketing Career

Stronger judgment and clearer creative thinking

Better decisions before any marketing money is spent

Get confidence explaining impact

Stronger presence and influence

This course assumes familiarity with marketing fundamentals so we can focus on leadership, decision-making, and modern AI practice.

Some professional marketing experience (2-5 years)

For early and mid career marketers who want to sharpen strategy, improve decisions, and use AI to step confidently into leadership roles

Ideal for early/mid career marketers who are ready to move beyond tactics and build strategic, measurable, AI powered leadership skills..

Designed for mid career operators who want to become strategic thinkers, make smarter decisions, and use AI to accelerate impact.

In this course, you'll build real AI systems for your actual work - the kind you open on Monday morning and use.

Marketing Consultant. Founder. Builder.

Silvi Specter

Marketing consultant. Founder. AI systems builder. Previously: Early Lemonade.

AI is supposed to save you time. So why does it still feel like you're doing everything yourself?That's the difference between "using AI" and having AI systems. This course gets you there.In five weeks, you'll build custom voices, AI projects, and automation workflows you'll use every day. I used these systems to go from 40 to 20 hours/week on marketing work while growing from $18k to $25k MRR.Here's what you'll gain from this course:→ Know exactly when to use Claude, ChatGPT, and Gemini - and which other tools are worth your time→ Stop rewriting AI drafts - get content that sounds like you out of the gate→ Create content and campaigns faster with AI projects that have your briefs, audience research, and brand guidelines→ Stop losing afternoons to follow-ups, meeting notes, and reporting - build workflows that handle repetitive stuff automatically→ Turn transcripts and research into clear customer insights in under 1 hour→ Give your team an AI system to work from so you're not fixing everything yourselfYour AI tools will know your brand, audience, and how you like to work. What used to take half a day will take an hour. And the time you lost to execution will finally be free.

Stop drowning in execution. Build AI systems that save you 5-10 hours per week.

Reclaim 5-10 hours weekly by systematizing the executional work that drowns you

Stop wondering if you're using AI the right way - and get ahead of it

Finally cut through AI tool FOMO and build your focused tech stack

Ship customer-centric content that actually sounds like your brand (not ChatGPT)

Get customer insights & strategy feedback you couldn't get on your own

Build delegation systems so others execute at your quality level

You should be able to apply your projects to the day-to-day work you need to save time on

Active work to apply AI systems to

In-House Startup Marketerswho are doing the work of a full team, and leadership assumes AI can fix that. You need systems to make it true.

Consultants &amp; Fractional Executiveswith clients who want faster &amp; cheaper work because "AI can do it." You need systems to make it happen.

Solo Operators Wearing Multiple Hatswho handle everything with no team to hand off to. You need infrastructure that works when you're not.

Build profitable growth strategies that work across channels -- today and tomorrow

Fractional DTC Marketing Leader

Estée Lauder

StartupCD

BioSchwartz

Love Wellness

Dropps

Temilola Agbede

Fractional Marketing Leader & Advisor for Consumer Brands

Q2 Cohort

Your Meta campaigns that once delivered $50 CAC are now hitting $75+. You're under pressure to show profitable growth, but the solutions you've tried: TikTok, influencers, promotional strategies haven't solved the underlying challenge. They've either created new dependencies or put more pressure on your margins. The real issue isn't your execution but it's that you're optimizing tactics within a strategy that wasn't built to last. DTC brands often focus exclusively on capturing today's ready buyers through paid platforms, without investing in the brand foundation that cultivates future customer preference. This creates a cycle where sustainable growth feels just out of reach. There's a better path forward. This course teaches the integrated approach that scales consumer brands sustainably: capturing today's ready buyers through strategic acquisition while building the brand equity that naturally reduces tomorrow's CAC. You'll learn the same frameworks I use to acquire quality customers, reduce CAC, increase LTV, and grow revenue and profitability all while building marketing strategies that perform across channels, not just on Meta.

Build marketing that converts today's buyers while cultivating tomorrow's

 Diagnose What's Actually Broken in Your Growth Strategy

Integrate Brand Building with Performance Marketing

Architect Retention Systems That Compound Growth

Build Quality-Focused Acquisition Strategies

Present Board/Leadership Team-Ready Growth Strategies

Solve Real Challenges with Expert Coaching

Marketing/eComm Managers to VPs scaling DTC brands facing rising CAC and pressure to prove sustainable, profitable growth strategies.

DTC founders wearing multiple hats who need to balance brand vision with performance accountability and investor expectations.

Consultants, freelancers and agency strategists advising consumer brands on diversified growth strategies beyond single-platform tactics.

A practical, end-to-end playbook for running influencer campaigns across both B2B and B2C at fast-moving tech and AI companies.

 Head of Influencer Marketing, Wix

Sarah Adam

Head of Influencer Marketing @ Wix

You may be expected to “do influencer marketing” at your company, but no one really shows you how. Maybe you’ve run a few one‑off campaigns without a clear strategy, process, or way to prove impact. Meanwhile, your manager wants “results,” sales wants leads, and finance wants justification.This course exists to solve that.Over 4 live sessions, you'll learn a unified, end-to-end framework for planning, executing, and measuring influencer campaigns across both B2B and B2C. You'll start building a single, scalable influencer engine that delivers results on both sides.<h3>What's included:</h3><ul><li>4 live sessions (April 13, April 16, April 20, April 23)</li><li>1:1 session with Sarah (optional)</li><li>Feedback from Sarah on your homework (optional)</li><li>Access to the content whenever you need it</li><li>Join a community of influencer marketers at tech/AI companies</li></ul>

How to plan and run B2B and B2C influencer campaigns built for AI & Tech brands

Build a Unified Campaign Foundation

Find and Engage Creators for Both Audiences

Execute Campaigns That Work at AI-Company Speed

Measure, Attribute, and Scale

Influencer Marketing Managers at Tech/AI companies who have started running campaigns but need a sharper framework good for B2B and/or B2C

Growth/Partnerships Managers expanding into influencer marketing at a tech/AI company, looking for a proven end-to-end playbook

Brand/Social Media Managers at Tech/AI startups who are being asked to build an influencer program and want to get it right from the start

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

By Role

Marketing

Cohort-based courses

You may be interested in