Fractional DTC Marketing Leader

Your Meta campaigns that once delivered $50 CAC are now hitting $75+. You're under pressure to show profitable growth, but the solutions you've tried: TikTok, influencers, promotional strategies haven't solved the underlying challenge. They've either created new dependencies or put more pressure on your margins.
The real issue isn't your execution but it's that you're optimizing tactics within a strategy that wasn't built to last. DTC brands often focus exclusively on capturing today's ready buyers through paid platforms, without investing in the brand foundation that cultivates future customer preference. This creates a cycle where sustainable growth feels just out of reach.
There's a better path forward. This course teaches the integrated approach that scales consumer brands sustainably: capturing today's ready buyers through strategic acquisition while building the brand equity that naturally reduces tomorrow's CAC. You'll learn the same frameworks I use to acquire quality customers, reduce CAC, increase LTV, and grow revenue and profitability all while building marketing strategies that perform across channels, not just on Meta.
Build profitable growth strategies that work across channels -- today and tomorrow
Run diagnostic audits on paid media performance, identifying whether issues stem from tactics, creative, or strategic foundation
Analyze account structure, budget allocation and creative quality to spot optimization gaps before considering platform pivots
Use AI to surface performance patterns across campaigns and identify which tactical fixes will deliver the highest ROI improvements
Build measurement systems tracking both immediate ROAS and long-term brand equity indicators like direct traffic and branded search.
Create creative testing frameworks that balance conversion optimization with brand consistency across all customer touchpoints.
Leverage AI to analyze customer language patterns and generate brand-first creative concepts that drive both conversion and loyalty.
Segment customers by LTV potential and build personalized nurture sequences that increase repeat purchase rates.
Design loyalty programs and subscription strategies proven to achieve LTV improvements within 4-6 months
Use AI to identify churn risk patterns and develop data-driven retention strategies tailored to each customer segment
Develop LTV-adjusted CAC targeting that prioritizes customer quality over conversion volume in paid media campaigns
Create brand-first creative frameworks that attract mission-aligned customers who become advocates, not discount hunters.
Apply AI for competitive positioning analysis to identify messaging gaps and differentiation opportunities competitors miss
Build financial acumen demonstrating how brand investment improves performance channel efficiency and overall unit economics
Create quarterly reporting frameworks showing progress on diversification metrics alongside traditional performance KPIs
Develop budget justification presentations that secure investment in long-term growth foundations, not just immediate tactics
Get real-time feedback on your strategy, creative, and customer journey from an instructor who's scaled brands to $10M-$100M+
Collaborate with fellow DTC marketers facing similar challenges.

Fractional Marketing Leader & Advisor for Consumer Brands


Marketing/eComm Managers to VPs scaling DTC brands facing rising CAC and pressure to prove sustainable, profitable growth strategies.
DTC founders wearing multiple hats who need to balance brand vision with performance accountability and investor expectations.
Consultants, freelancers and agency strategists advising consumer brands on diversified growth strategies beyond single-platform tactics.

Live sessions
Learn directly from Temilola Agbede in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Surface customer insights from reviews and conversations that reveal what messaging truly resonates.
Transform customer insights into compelling creative concepts and campaign angles using AI as your brainstorming partner
Identify competitor messaging patterns and creative gaps to inform your positioning and creative strategy.
Live sessions
2 hrs / week
Wed, Feb 4
5:00 PM—6:00 PM (UTC)
Mon, Feb 9
5:00 PM—6:00 PM (UTC)
Wed, Feb 11
5:00 PM—6:00 PM (UTC)
Projects
2-4 hrs / week
Async content
1 hr / week
She helped me identify clear, actionable next steps to strengthen my marketing strategy and customer engagement.
Sylvia
$650
USD