Sustainable Growth Strategies for Scaling DTC Brands

Temilola Agbede

Fractional DTC Marketing Leader

Build marketing that converts today's buyers while cultivating tomorrow's

Your Meta campaigns that once delivered $50 CAC are now hitting $75+. You're under pressure to show profitable growth, but the solutions you've tried: TikTok, influencers, promotional strategies haven't solved the underlying challenge. They've either created new dependencies or put more pressure on your margins.

The real issue isn't your execution but it's that you're optimizing tactics within a strategy that wasn't built to last. DTC brands often focus exclusively on capturing today's ready buyers through paid platforms, without investing in the brand foundation that cultivates future customer preference. This creates a cycle where sustainable growth feels just out of reach.

There's a better path forward. This course teaches the integrated approach that scales consumer brands sustainably: capturing today's ready buyers through strategic acquisition while building the brand equity that naturally reduces tomorrow's CAC. You'll learn the same frameworks I use to acquire quality customers, reduce CAC, increase LTV, and grow revenue and profitability all while building marketing strategies that perform across channels, not just on Meta.

What you’ll learn

Build profitable growth strategies that work across channels -- today and tomorrow

  • Run diagnostic audits on paid media performance, identifying whether issues stem from tactics, creative, or strategic foundation

  • Analyze account structure, budget allocation and creative quality to spot optimization gaps before considering platform pivots

  • Use AI to surface performance patterns across campaigns and identify which tactical fixes will deliver the highest ROI improvements

  • Build measurement systems tracking both immediate ROAS and long-term brand equity indicators like direct traffic and branded search.

  • Create creative testing frameworks that balance conversion optimization with brand consistency across all customer touchpoints.

  • Leverage AI to analyze customer language patterns and generate brand-first creative concepts that drive both conversion and loyalty.

  • Segment customers by LTV potential and build personalized nurture sequences that increase repeat purchase rates.

  • Design loyalty programs and subscription strategies proven to achieve LTV improvements within 4-6 months

  • Use AI to identify churn risk patterns and develop data-driven retention strategies tailored to each customer segment

  • Develop LTV-adjusted CAC targeting that prioritizes customer quality over conversion volume in paid media campaigns

  • Create brand-first creative frameworks that attract mission-aligned customers who become advocates, not discount hunters.

  • Apply AI for competitive positioning analysis to identify messaging gaps and differentiation opportunities competitors miss

  • Build financial acumen demonstrating how brand investment improves performance channel efficiency and overall unit economics

  • Create quarterly reporting frameworks showing progress on diversification metrics alongside traditional performance KPIs

  • Develop budget justification presentations that secure investment in long-term growth foundations, not just immediate tactics

  • Get real-time feedback on your strategy, creative, and customer journey from an instructor who's scaled brands to $10M-$100M+

  • Collaborate with fellow DTC marketers facing similar challenges.

Learn directly from Temilola

Temilola Agbede

Temilola Agbede

Fractional Marketing Leader & Advisor for Consumer Brands

Previously At
Estée Lauder
StartupCD
BioSchwartz
Love Wellness
Dropps

Who this course is for

  • Marketing/eComm Managers to VPs scaling DTC brands facing rising CAC and pressure to prove sustainable, profitable growth strategies.

  • DTC founders wearing multiple hats who need to balance brand vision with performance accountability and investor expectations.

  • Consultants, freelancers and agency strategists advising consumer brands on diversified growth strategies beyond single-platform tactics.

What's included

Temilola Agbede

Live sessions

Learn directly from Temilola Agbede in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

Week 1

Feb 4—Feb 8

    The Strategic Diagnostic Framework

    0 items

    Feb

    4

    Strategic Growth Audit

    Wed 2/45:00 PM—6:00 PM (UTC)

    AI as Your Strategic Research Partner

    0 items

    Integrated Brand + Performance Strategy

    0 items

    Creative Strategy & Quality Customer Acquisition

    0 items

Week 2

Feb 9—Feb 15

    Feb

    9

    Creative Development & Brand-Performance Workshop

    Mon 2/95:00 PM—6:00 PM (UTC)

    Retention Architecture & Lifecycle Optimization

    0 items

    Feb

    11

    Retention & Lifecycle Value Workshop

    Wed 2/115:00 PM—6:00 PM (UTC)

    Channel Diversification Strategy

    0 items

    Marketing Channel Attribution & Measurement

    0 items

Free resource

Turn AI Into Your Strategic DTC Marketing Partner cover image

Turn AI Into Your Strategic DTC Marketing Partner

AI for Strategic Customer Intelligence

Surface customer insights from reviews and conversations that reveal what messaging truly resonates.

Insight-Driven Creative Development

Transform customer insights into compelling creative concepts and campaign angles using AI as your brainstorming partner

Strategic Competitive Analysis with AI

Identify competitor messaging patterns and creative gaps to inform your positioning and creative strategy.

Schedule

Live sessions

2 hrs / week

    • Wed, Feb 4

      5:00 PM—6:00 PM (UTC)

    • Mon, Feb 9

      5:00 PM—6:00 PM (UTC)

    • Wed, Feb 11

      5:00 PM—6:00 PM (UTC)

Projects

2-4 hrs / week

Async content

1 hr / week

Testimonials

  • She helped me identify clear, actionable next steps to strengthen my marketing strategy and customer engagement.

    Testimonial author image

    Sylvia

    Founder

Frequently asked questions

$650

USD

Feb 4Feb 19
Enroll