Modern Marketing Leadership with AI

In this course you will learn the creative, scientific, and measurement skills used at Amazon, Apple, and Microsoft, then apply them with modern AI tools. You will rebuild real campaigns, design growth experiments, create measurement plans, and write leadership narratives. Each session is hands-on, using frameworks and projects to help you think clearly, test faster, and lead marketing work with confidence.
Students leave able to confidently design, explain, and lead modern marketing work using AI, not just execute tasks.
This course turns marketers into leaders who can use AI to design smarter campaigns, explain impact clearly, and make better decisions.
Learn how great marketing ideas are shaped, evaluated, and improved, then use AI to sharpen strategy, taste, and creative direction.
A clearer creative brief and idea direction for a real campaign.
Learn how to use behavioral principles and structured thinking to predict what will work, then use AI to test assumptions and tradeoffs.
A decision framework that explains why an idea should work.
Learn how to define success, choose the right signals, and use AI to turn metrics into a simple, credible story for stakeholders.
Get a one-page measurement narrative you can reuse in your daily work routine.
Learn how to communicate ideas, decisions, and impact with clarity and confidence, using AI to prepare narratives, not scripts.
A leadership-ready explanation of their work you can use with executives.

Global Marketing Leader - 20+ years launching brands at Amazon, Apple, Microsoft
For early and mid career marketers who want to sharpen strategy, improve decisions, and use AI to step confidently into leadership roles
Ideal for early/mid career marketers who are ready to move beyond tactics and build strategic, measurable, AI powered leadership skills..
Designed for mid career operators who want to become strategic thinkers, make smarter decisions, and use AI to accelerate impact.
This course assumes familiarity with marketing fundamentals so we can focus on leadership, decision-making, and modern AI practice.

Live sessions
Learn directly from Robin Burrowes in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
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Learn the mindset and habits that move you from campaign delivery to shaping strategic marketing direction.
Use Amazon-style mechanisms to earn trust, align teams, and communicate strategy with senior stakeholders.
Create a focused 90-day roadmap that elevates your visibility, builds confidence, and accelerates your promotion.
Live sessions
8 hrs
Projects
2 hrs
You will apply course concepts to real marketing scenarios, including strategy framing, measurement, and AI use cases. Projects are designed to be practical and directly relevant to your current role.
Async content
2 hrs
Short videos, frameworks, and examples you can consume on your own schedule. This content prepares you for live sessions and helps you apply ideas quickly and confidently.

Bernhard Klee

Steve Mazza

Gogi Gupta

Harvey Lee
$895
USD