Become an AI marketing leader in 2026

Robin Burrowes

Modern Marketing Leadership with AI

How This Course Elevates Your Marketing Career

In this course you will learn the creative, scientific, and measurement skills used at Amazon, Apple, and Microsoft, then apply them with modern AI tools. You will rebuild real campaigns, design growth experiments, create measurement plans, and write leadership narratives. Each session is hands-on, using frameworks and projects to help you think clearly, test faster, and lead marketing work with confidence.

Students leave able to confidently design, explain, and lead modern marketing work using AI, not just execute tasks.

What you’ll learn

This course turns marketers into leaders who can use AI to design smarter campaigns, explain impact clearly, and make better decisions.

  • Learn how great marketing ideas are shaped, evaluated, and improved, then use AI to sharpen strategy, taste, and creative direction.

  • A clearer creative brief and idea direction for a real campaign.

  • Learn how to use behavioral principles and structured thinking to predict what will work, then use AI to test assumptions and tradeoffs.

  • A decision framework that explains why an idea should work.

  • Learn how to define success, choose the right signals, and use AI to turn metrics into a simple, credible story for stakeholders.

  • Get a one-page measurement narrative you can reuse in your daily work routine.

  • Learn how to communicate ideas, decisions, and impact with clarity and confidence, using AI to prepare narratives, not scripts.

  • A leadership-ready explanation of their work you can use with executives.

Learn directly from Robin

Robin Burrowes

Robin Burrowes

Global Marketing Leader - 20+ years launching brands at Amazon, Apple, Microsoft

Who this course is for

  • For early and mid career marketers who want to sharpen strategy, improve decisions, and use AI to step confidently into leadership roles

  • Ideal for early/mid career marketers who are ready to move beyond tactics and build strategic, measurable, AI powered leadership skills..

  • Designed for mid career operators who want to become strategic thinkers, make smarter decisions, and use AI to accelerate impact.

Prerequisites

  • Some professional marketing experience (2-5 years)

    This course assumes familiarity with marketing fundamentals so we can focus on leadership, decision-making, and modern AI practice.

What's included

Robin Burrowes

Live sessions

Learn directly from Robin Burrowes in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

Week 1

Apr 27—May 1

    The Art of Marketing and AI

    1 item

    The Science of Marketing and AI

    1 item

    Marketing measurement and research in an AI world

    1 item

    How AI can grow your personal brand

    1 item

Free resource

Build Your Marketing Leadership Influence cover image

Build Your Marketing Leadership Influence

Scale Yourself to Marketing Leadership

Learn the mindset and habits that move you from campaign delivery to shaping strategic marketing direction.

Build Influence Like a Leader

Use Amazon-style mechanisms to earn trust, align teams, and communicate strategy with senior stakeholders.

Plan Your 90-Day Leadership Sprint

Create a focused 90-day roadmap that elevates your visibility, builds confidence, and accelerates your promotion.

Schedule

Live sessions

8 hrs

Projects

2 hrs

You will apply course concepts to real marketing scenarios, including strategy framing, measurement, and AI use cases. Projects are designed to be practical and directly relevant to your current role.

Async content

2 hrs

Short videos, frameworks, and examples you can consume on your own schedule. This content prepares you for live sessions and helps you apply ideas quickly and confidently.

Testimonials

  • Robin shares ideas from a wide range of sources, taking the lead in helping to solve marketing problems and demonstrates how to work around limitations or challenges. He talks candidly and honestly, making it easy to relate to. This course will help me understand the role AI can play in my career growth in a structured way!
    Testimonial author image

    Bernhard Klee

    Global Marketing Leader, AWS
  • Robin has some of the top marketing skills needed to help people stand out in an increasingly noisy environment. What I admire most about Robin is just how polished he is when presenting to large groups of people. He is always cool as a cucumber and am exited to support the AI Marketing Leadership course he is running in 2026.
    Testimonial author image

    Steve Mazza

    Senior Marketing Manager
  • Robin is a smart, intuitive and forward-thinking marketer. He understands the data side, and the human side equally and fully. He is always hands-on and has taught our agency to become better writers and presenters for Amazon.
    Testimonial author image

    Gogi Gupta

    Founder, Gupta Media
  • Robin is a great leader in the digital space, always thinking of innovative strategies to go to market, founded in the deepest and most insightful consumer insights work. Robins market knowledge and people skills were notable assets in a best-in-class team.
    Testimonial author image

    Harvey Lee

    Founder at Product Marketing Career Accelerator

Frequently asked questions

$895

USD

Apr 27May 1
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