Become an AI marketing leader in 2026

Cohort-based Course

Learn creative, scientific, and measurement skills that matter in 2026 and use AI to become a more confident and effective marketing leader.

Previously at Amazon, Apple, Microsoft

Amazon
Apple
Microsoft

Course overview

How This Course Elevates Your Marketing Career

In this course you will learn the creative, scientific, and measurement skills used at Amazon, Apple, and Microsoft, then apply them with modern AI tools. You will rebuild real campaigns, design growth experiments, create measurement plans, and write leadership narratives. Each session is hands-on, using frameworks and projects to help you think clearly, test faster, and lead marketing work with confidence.

Built for marketers who want stronger judgment, clearer strategy, and AI skills to step into leadership in 2026.

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For early and mid career marketers who want to sharpen strategy, improve decisions, and use AI to step confidently into leadership roles

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Ideal for early/mid career marketers who are ready to move beyond tactics and build strategic, measurable, AI powered leadership skills..

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Designed for mid career operators who want to become strategic thinkers, make smarter decisions, and use AI to accelerate impact.

Practical frameworks, hands-on AI skills, and the confidence to think strategically and lead marketing decisions.

Master the art and science of modern marketing, then apply AI tools and data-driven frameworks to accelerate creative and commercial growth.

This section shares a structured way to think about marketing problems, from creative framing to growth systems. You will learn how to combine foundational marketing principles with modern AI workflows to make better decisions, move faster, and drive meaningful business impact.

Learn where AI automation enhances decision-making, and where human judgment, empathy, and strategic thinking remain essential to win

You will learn how to decide what to automate and what to own as a human. This section helps you build confidence in using AI for speed and scale, while sharpening the judgment, empathy, and strategic thinking that differentiate strong marketing leaders.

Use AI to create faster and smarter by combining creative instincts with structured prompts, testing, and data that prove what truly works.

You will learn how to turn intuition into repeatable output by pairing your creative instincts with structure. This section shows how to use prompts, experimentation, and evidence to refine ideas quickly and build confidence in what you ship.

Connect creativity and data with clear measurement systems that show how each idea drives awareness, conversion, and lasting business impact

This section helps you move beyond surface metrics and build confidence in impact. You will learn how to design simple measurement plans, interpret signals correctly, and communicate results in a way that earns trust from stakeholders and leaders.

Navigate marketing career growth with solid mechanisms to accelerate you from your current role

I will give you practical systems to grow your influence at work. You will learn how to make your thinking visible, communicate progress with clarity, and use repeatable habits to move from execution into trusted leadership roles.

What’s included

Robin Burrowes

Live sessions

Learn directly from Robin Burrowes in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

Week 1

Feb 23—Feb 27

    The Art of Marketing and AI

    1 item

    The Science of Marketing and AI

    1 item

    Marketing measurement and research in an AI world

    1 item

    How AI can grow your personal brand

    1 item

Feedback on Robin - Here's what people are saying...

        Robin shares ideas from a wide range of sources, taking the lead in helping to solve marketing problems and demonstrates how to work around limitations or challenges. He talks candidly and honestly, making it easy to relate to. This course will help me understand the role AI can play in my career growth in a structured way!
Bernhard Klee

Bernhard Klee

Global Marketing Leader, AWS
        Robin has some of the top marketing skills needed to help people stand out in an increasingly noisy environment. What I admire most about Robin is just how polished he is when presenting to large groups of people. He is always cool as a cucumber and am exited to support the AI Marketing Leadership course he is running in 2026.
Steve Mazza

Steve Mazza

Senior Marketing Manager
        Robin is a smart, intuitive and forward-thinking marketer. He understands the data side, and the human side equally and fully. He is always hands-on and has taught our agency to become better writers and presenters for Amazon.
Gogi Gupta

Gogi Gupta

Founder, Gupta Media
        Robin is a great leader in the digital space, always thinking of innovative strategies to go to market, founded in the deepest and most insightful consumer insights work. Robins market knowledge and people skills were notable assets in a best-in-class team.
Harvey Lee

Harvey Lee

Founder at Product Marketing Career Accelerator

From "big tech" global marketing leadership to mentoring the next generation of marketers through creativity, strategy and AI.

Robin Burrowes

Robin Burrowes

Ex Amazon, Apple, Microsoft marketer helping others grow influence and impact.

Robin Burrowes is a marketing leader who has delivered impact across Amazon, Apple, and Microsoft. He has launched global campaigns, grown subscriber businesses, and coached teams to perform at their best. He now teaches marketers how to combine creativity, strategy, and AI to accelerate their careers and stand out in the industry.

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Become an AI marketing leader in 2026

Here is the course schedule

1.5 hours per day (4 days)

  • Monday-Thursday

    1:00pm - 2:30pm EST

    Each session in the course will run for 90 minutes, with the opportunity to listen, learn and participate in instant feedback sessions to share and discuss course materials and outomes.

  • Jan 26, 2026

    This is the launch date for the course - so bookmark this in your calendar now!

  • Final project

    1 hour

    Mini-presentations to the group based on learning from the course materials

Build Your Marketing Leadership Influence

Build Your Marketing Leadership Influence

Scale Yourself to Marketing Leadership

Learn the mindset and habits that move you from campaign delivery to shaping strategic marketing direction.

Build Influence Like a Leader

Use Amazon-style mechanisms to earn trust, align teams, and communicate strategy with senior stakeholders.

Plan Your 90-Day Leadership Sprint

Create a focused 90-day roadmap that elevates your visibility, builds confidence, and accelerates your promotion.

Get the free recording

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Be the first to know about upcoming cohorts

Become an AI marketing leader in 2026