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This is not a course you complete. It's a practice you begin. The skill of hearing what your market needs before they have words for it.

AI Research Leader •Ex-Meta, Uber, Apple

Uber

Apple

Google

Canvas8

Abi Awomosu

AI Research Leader • Ex-Uber, Meta •  Bestselling Author of 'How Not to Use AI'

Cohort 7

Cohort 8

Most practitioners don't struggle with access to data. They struggle with knowing what matters — and AI made it worse, not better.Most AI research courses teach extraction: summarize quicker, automate the asking, replacing the human with the synthetic.The Billion Person Focus Group® does the opposite. You use AI as a listening partner to access patterns from places where people actually gather and speak unfiltered— forums, communities, support tickets, sales calls, product data.Triangulate across sources. Bring receipts. Then hand off what you find to surveys, interviews, or experiments.Discovery first. Validation second.This isn't "move fast and break things." It's see first—act once.In two days, you’ll apply this to a real high-stakes decision and leave with:<ul><li>Visual market landscape maps</li><li>3–5 decision-ready hypotheses</li><li>A ready-to-run Listening OS — agents, workflows, cookbooks — customized to your market</li><li>A validation plan you can execute Monday</li></ul>And you keep everything — for the next launch, the next client, the next pivot. Stop renting insights. Start owning the capability.

See what your market really needs — before it's obvious or too late.

See your market as it actually exists— not how dashboards flatten it

Identify emerging market trends before they become mainstream.

Hear what your market needs before they have words for it

Assemble AI advisors that shape decisions  — not yes-machines who confirm

Move at AI speed and still trust what comes back

Stop renting insights or more AI tools — develop internal intelligence you keep

The course is taught primarily using Claude, but the methodology works across platforms. No technical skills required.

Familiarity with AI tools — you've used ChatGPT, Gemini, Claude or similar. 

Researchers &amp; Insights Professionals. AI tools summarise fast but insights got thinner. You used to find the unexpected. This brings it back

Strategists, Marketers &amp; Consultants. You're paid to see what's next but AI gives you what's already obvious. This is how you see first.

Founders, Product Leaders &amp; Builders. You build for people but somewhere you stopped hearing their needs. This is the direct line back.

Discover opportunities with AI → validate with interactive prototypes → design AI features → automate workflows → ship functional software

Product Design Leader

Payoneer

Anna Arteeva

Product Design Leader and AI educator

Product Leader

Julia Bastian

Product Lead - Innovation & GenAI, ex VP of Product at Alasco

Senior Solution Architect, MBA

Vlad Daskalov

MBA, Agentic AI advocate, Senior Solution Architect

Cohort 1

In an AI-accelerated product world PMs are expected to explore, ideate and validate ideas quickly, collaborate effectively with designer and developers whose roles are changing too.You'll learn from three experts with different backgrounds: Product, Design, and Engineering. This ensures you get deep insights into design and engineering topics while learning to navigate the change and bring your cross-functional partners along.<h3>What is covered:</h3><ul><li>AI for modern discovery and synthesis</li><li>Building apps and prototypes with prompt-to-code tools</li><li>Frontend basics</li><li>Essentials of app architecture: Backend, Frontend, Data, APIs</li><li>Working with existing assets: brand styles, design systems, open source code</li><li>Automation and integration with product workflow (Make, n8n, webhooks).</li><li>AI-powered functionality with integrated LLM, image and voice models</li><li>System prompts engineering basics for AI features</li><li>Analytics and idea validation so you can back up your prototypes with evidence.</li></ul>Then will talk about real hard topics<ul><li>cross-functional team collaboration</li><li>code hand over</li><li>work inside an existing codebase.</li></ul>

Learn the new PM stack: vibe-coding, automation, AI features, and code handover

AI-powered discovery and opportunity framing

Vibe-coding fundamentals and AI ecosystem

Frontend foundations and system architecture

Design systems and brand-consistent UI

Architecture, data, and automation

AI features, validation, and handover

You can clearly define problems, users, and desired outcomes

Product fundamentals

Familiarity with digital products and curiosity about how they work will help you get more out of the course.

No previous coding experience required

You should be comfortable with how digital products are planned, built, and shipped, and have working knowledge of the modern tech landscape

Understanding the tech company ecosystem

Product Managers, Owners, Researchers, Growth who want to become full-stack builders, validate ideas with confidence and iterate faster.

Non-developers across the organisation – sales, marketing, ops, GTM, finance, or HR – who want to build their own tools and experiments

Leaders in tech companies who want to make their teams more effective through AI coding, shape AI strategy, and sharpen workflows.

This course teaches you how to adapt your UX research and design practices to deliver AI-based functionality.


World-renowned Leader in UX and Design

Center Centre – UIE

Jared Spool

Guides UX professionals on delivering well-designed products and services.


Cohort 9

Ensure that every new AI capability your organization delivers improves the lives of your users and customers. AI is changing everything, and it’s currently impossible to imagine a world without it. The romantic viewpoint speaks to all the new things we’ll do with it — how it’ll make all our lives so much better.Yet you'll need to invest significant effort to realize the full potential of your AI functionality. UX and Design can (and should) play a substantial strategic role in how AI is infused into your organization’s products and services.How do you ensure that every new AI capability your organization delivers improves the lives of our users and customers?You can’t let AI be something that just happens to your products. You must intentionally design your AI capabilities to respect AI’s limitations while delivering exceptional experiences to the people you design for.

UX & Design for Today's AI Functionality

Section 1: Delivering Strategic UX & Design into the AI World (Lecture: 2 hours)

Section 2: Bringing AI Value through Intelligent UX & Design (Lecture: 1 hour)

Section 3: The Strategic UX & Design Process in an AI World (Lecture: 3 hours)

Learn how to adapt UX and design practices to deliver AI-based functionality.

For UX professionals seeking a user-centered approach to implementing AI.

Experienced Product and UX leaders who are now building and designing AI capabilities into their products and services.

Senior UX and Individual Contributors who want to take a leadership role in their org to ensure that UX is given attention with AI efforts.

Professionals ready to drive strategic thinking throughout their org on how to implement and deliver innovative, high-quality AI-infused UX.

Gain practical skills across three areas:

Aardvark Design Labs

IDEO

Kaiser Permanente

Stanford University

Bobby Hughes

Designer/ Educator/ Founder, Aardvark Design Labs

Design Better

Design Better podcast

Invision

Eli Woolery

Design leader/ Educator/ Co-host of the award winning Design Better podcast

Cohort 2

You've done the interviews. You've found the patterns and written the report. And then... a stakeholder skims it, a designer misinterprets it, and six months later someone suggests research you already did.​The problem isn't your research. It's that insight alone doesn't move people — stories do. Visuals do. Things people can hold onto, share, and remember do.​This workshop teaches you how to make your research stick.​Learn AI tools and techniques to transform your findings into artifacts that travel — crisp one-pagers, sharp visuals, and narratives that make stakeholders feel what your customers feel. No design background required. No waiting on someone else to realize your vision.​This isn't about dumbing down your research. It's about giving it the reach it deserves.​Tools we'll use: ChatGPT, NotebookLM, Gemini, ImageFX

A workshop for design researchers who want their insights to go further

Communication techniques that keep your work visible 

​Gain confidence creating visual assets

​Expand visual storytelling skills

Design Researchers who want to see their insights go further

The design research 'team of one' who needs to expand their skill set and do more.

Learn how to build, launch, and sell real products so you can move from designer to confident product builder.

Build products you're proud to launch

Amazon

Microsoft

LinkedIn

GitHub

Nima Tahami

Product Designer (15 years), Instructor (18K+ students), Solo-building @Mokline

Most designers can create polished screens. Few know how to turn them into real products people actually use and pay for.If your ideas are stuck in Figma, the problem isn’t talent; it’s knowing what to build, how much to build, and how to launch.In this 3-week sprint, you will:• Build a working MVP• Launch a conversion-focused landing page• Put your product in front of real users at a real price• Use modern tools, including AI, to move fast and stay focusedThis is not a coding bootcamp. It’s a hands-on launch experience where you practice real product decisions, ship imperfect work, and learn from real-world feedback.The bar for designers has changed. Designers who can ship, launch, and sell have the advantage. If you’re ready to stop waiting and start shipping, this course is for you.

Build, ship, and launch your own product during this 3-week cohort

Build and launch a real MVP with a clear path to your first sale

Choose the right product idea with confidence

Think and act like a product builder, not just a designer

Create a landing page that clearly sells your product

Put your product in front of real users and ask for money

Experienced designers who want to turn product ideas into a real MVP and prove they can ship and sell beyond client or team work.

Designers curious about entrepreneurship who want a low-risk, practical way to launch a first product without quitting their job.

Product-minded creatives who work close to products but want end-to-end ownership and leverage beyond hourly or salaried work.

Learn how to design AI-powered products and experiences to set yourself up for a successful career in AI.

AI Native designer since 2018

Maheen Sohail

AI Design Leader • 5+ years of AI Experience

Cohort 6

Why Should You Take This Course?If you’re a designer OR product builder aiming to break into the AI industry or if your team is starting to build AI products and you feel unprepared, this course is for you. By the end, you’ll feel confident and ready to transition into an AI role, armed with the knowledge and skills to thrive. Previous students reported having significant improvement in both AI Design knowledge, confidence and motivation to drive product building in this space since taking the course. Why Should You Learn from Me?With a decade of experience in building AI and AR/VR products, with over 5 years focused on AI-first products, I bring practical insights and skills you won’t find elsewhere. My experience includes leading world-class AI design teams and developing cutting-edge AI products. Course OverviewDesigned for busy professionals:• Total 5 weeks, 4-5 hours per week commitment• Recorded Sessions: Available anytime• Discussion Boards: Participate asynchronously• Support: Dedicated support and 1:1 guidance• Resources: Ongoing AI learning materials• Live Q&amp;As and Discussions: Hands-on learning

Build AI-Powered Products with Confidence

Fundamentals of AI Products

AI Design Patterns

Vibe Coding & Prototyping

Storytelling for AI Products

Crafting Your AI Career

Product Designers looking to join AI companies or recently switched but concerned about their skill gap

Managers, PMs, Engineers and other Leaders new to AI teams, looking to expand their expertise to build AI-powered products and confidently

Other technical professionals interested in learning how to build AI powered products.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

By Role

Design

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