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This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

Personal Branding Pioneer

Microsoft

LinkedIn

Coca-Cola

Mailchimp

William Arruda

William Arruda is a personal branding pioneer, entrepreneur, and AI enthusiast.

Cohort 2

Cohort 3

AI is already shaping how work gets noticed, rewarded, and remembered. The problem is not that people aren’t using it. The problem is that many are using it in ways that dilute their voice, blur their value, or make them sound like everyone else.At the same time, visibility has become harder. Hybrid work limits informal exposure. Content is everywhere. Attention is scarce. Doing great work is no longer enough if people don’t clearly understand what you bring and why it matters.This course exists to solve that gap.William takes you step-by-step through his proven personal branding process: KNOW, SHOW, GROW, and helps you maximize it in support of your career goals. You’ll learn how to anchor your personal brand in clarity first, then use AI to support it, not replace it. Instead of chasing trends or posting more noise, you’ll build a strong point of view, communicate it consistently, and use AI to work faster and smarter without losing trust or authenticity.In a world where AI can generate endless content, the professionals who win are the ones who use it intentionally and stay unmistakably human. This course helps you do exactly that.

Transform Your Career Or Business With the Power of Personal Branding + AI

KNOW what sets you apart

Determine what you want to be known for

SHOW up with clarity and confidence

GROW visibility without chasing noise

Build momentum you can sustain

Professionals&nbsp;who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.

Team and project leaders&nbsp;who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.

Entrepreneurs, Coaches &amp; Consultants&nbsp;who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.

Understand why AI raises the bar for BAs, define role value in an AI context, and describe your role and value to others.

BA-Cube Founder | LinkedIn Instructor

Angela Wick

25+ years practicing, shaping, and teaching analysis, product, and requirements.

The Business Analyst Role in the Age of AI

Everyone's role is changing, especially in software and projects. AI is seemingly collapsing roles, or is it changing the roles and tasks? AI introduces ambiguity, probabilistic behavior, and continuous decision-making into systems designed for certainty. This course exists to answer a foundational question:What is the Business Analyst responsible for when AI changes how work gets done, and what analysis is needed for AI projects and AI Agents?This course focuses on role clarity. You will examine how AI changes productivity expectations, teaming, and the SDLC, and analysis tasks needed for AI projects, integration/automation, and Agentic AI.This course is designed to reshape how you think about your role before you learn execution mechanics.

Reframing the BA role for AI-enabled organizations

Why AI increases the need for business analysis rather than reducing it

Which BA tasks AI can take over and which responsibilities cannot be automated

Common role collapse patterns in AI initiatives

How AI breaks phase-based SDLC thinking

How to explain BA value as integration, judgment, and accountability

Business Analysts, Product Owners, Business Systems Analysts, Systems Analysts, Business Process Analysts, and similar roles.

BA Leaders redefining roles for AI-enabled teams

Professionals pulled into AI initiatives without clear accountability

Turn career restlessness into strategic action. Leave with clarity, a professional narrative, and your next 90 days mapped out.

AI Strategist & Leadership Coach

Techstars

Air France

Siemens

Oumaima Talouka

AI Strategist & Leadership Coach | Director @ The AI Collective | Ex-Microsoft

Senior SWE & Licensed Therapist

Qualtrics

Rachel Slater

Senior Software Engineer @ Microsoft | Licensed Therapist

Cohort 1

You've felt it. The restlessness. The quiet certainty that your skills could be put to better use. The mismatch between the life you want and the work rhythm you actually have.Maybe you've watched colleagues get laid off. Maybe you're exhausted by a culture that demands you "use AI or look like you are." Maybe you just know: waiting until you're forced to pivot is not a strategy.The problem? Most career advice tells you to "find your passion" or "just start a side hustle." But that ignores the real blockers: fear of being seen, financial constraints, the paralysis of not knowing what's next.This course is different.Over 4 weeks, you'll run real experiments, build a portfolio identity, and craft a career narrative that opens doors, even if your plan is to stay in your current role. No dramatic leaps. No public announcements. Just strategic, quiet moves that compound over time.You'll leave with a concrete roadmap, not just inspiration. A tested direction, not just ideas. And the confidence that comes from action, not overthinking.Because clarity doesn't come before action. It emerges from it.

Build career resilience before you're forced to reinvent yourself.

Decode your internal signals

Map viable expansion paths

Run low-risk experiments

Craft a career narrative that opens doors

Build your portfolio identity

Leave with a 90-day pivot roadmap

You're got the classic "perfect on paper" 9-5 job, but something is missing. You feel stuck, stagnant, and like something is missing.

You've watched AI shift the job market and you realize the once "stable" roles and companies are no longer safe bets long-term.

You're navigating a layoff, burnout, or a transition that has given you the space to dream up 'what next?' You're ready to explore.

Transform your job search from scattered chaos to strategic clarity. Walk into every interview with confidence.

Ex-Meta/Amazon • 250+ Coached

Google

Amazon

DoorDash

Atlassian

Gilad Naor

Ex-Meta & Amazon. Coached 250+ tech leaders through their job search.

Feb 2026

May 2026

I’ve coached over 250 tech professionals, and I see the same pattern every time: high-performers paralyzed by the process. You know you need to prepare, but staring at a blank screen is painful. The anxiety kicks in before you even apply.So you procrastinate. Or worse, you use AI to generate a generic resume, spray it across 50 applications, and wonder why you hear nothing back.That’s the old way.In this course, we fix your strategy in one week. We don't just "polish your resume." We build a system.I'll teach you how to use AI as a sparring partner, not a ghostwriter. You'll learn to target the right roles, bypass the "application black hole," and practice your interview answers until they feel natural.No more panic. No more wondering if you're good enough. Just a clear, repeatable process that lands offers.

The job search has changed. Most people are doing it wrong.

Master AI without the "Robot Accent"

Get feedback before it counts 

Build a system, not a to-do list

Mid-level to senior engineers ready to level up but struggling to stand out in a market flooded with AI-generated applications.

Engineering managers and tech leads exploring new opportunities who want to bypass recruiters and connect directly with decision makers.

Technical professionals in adjacent roles (product, data, DevOps) seeking their next tech position with a strategic, systematic approach.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

By Role

Career Growth

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