20+ YoE | 8+ Yrs Teaching | 5K Students

This 5-week course is designed for Engineers, Designers, BA's, Analytics teams, Operations, and product-adjacent professionals who want to move into product without starting from zero.
👉 This course teaches the PM Foundations first, then we'll use AI to execute.
(This is a highly curated, 12-person course, not a 500-person class, where you get lost in the noise)
What you'll learn:
By the end, you won’t just say “I want to be a PM”.
You'll walk away with a PM portfolio case study, reviewed by me, that shows how you think, how you make decisions, and how you turn messy problems into clear product work.
You’ll work through the same artefacts product teams use in real companies: Customer Research, Market Dynamics, PRDs, North Star Metrics & Product Roadmaps.
You'll also build an AI Product You can use in your interviews.
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What you'll get:
Certification from Product Academy
5 x Weekly live workshops to build real skills
5 x 30 min 1:1 private coaching
Full Miro board of PM tools and frameworks
AI prompt library to speed up every step of PM work
Career Happiness Refund: If you're not happy, you'll get 100% refund anytime in your career.
Walk away with the skills, the AI fluency, and the job search plan to break into product management in 5 weeks.
Map your current experience to the type of PM role you are most likely to win.
Identify your skill gaps across product thinking, customer discovery, strategy, metrics, and execution.
Create your own personal tracker to track your progress towards your product management transition.
Master business context, market dynamics, and product moats so you can speak the language of leadership.
Run a real Customer Deep Dive to find users, define Jobs to be Done, and create personas that matter.
Use AI to do market sizing, competitor research, and customer analysis in a fraction of the time.
Create a clear set of metrics and an execution plan for your product. (Core competency tested in interviews)
Prioritise features using various frameworks like MSCW, when to use Value vs Effort and when to use other methods like RCE, and Score Cards
Define North Star Metrics and supporting metrics using S.M.A.R.T. goals to measure what matters.
Vibe code a working prototype using Claude Code, in class, even if you've never written code before.
Apply a 4-step framework to validate ideas with AI before writing a single line of code.
Know which AI tool to use at which moment so you stop wasting hours testing every new release.
Build a PM resume that gets responses, and use AI to tailor it to every job description in minutes.
Network inside the product industry without feeling like an outsider, plus templates for icebreakers.
Create a job search strategy and a peer accountability group to avoid burning out before the offer lands.

20 YoE PM | 8 Yrs Teaching | 5K Students | 300+ Success Stories |

Mid-Career Pros Hitting Career Ceilings
People moving into PM who want practical product thinking & real skills to show their ability
Unofficial PMs - Engineers, Designers, Program Managers, BAs, and Sales
Folks who touches product work and wants to define WHAT to build
PMs who needs to stay relevant in the AI era
Current PMs who want to remove low-level work and use AI to operate with more impact.
Product thinking needs real workplace judgement. This course promotes learning from each other's real-life experiences.
We use real examples from tech companies and tech products; otherwise, you'll get lost in the concepts.

Live sessions
Learn directly from David Wang (Product Dave) in a real-time, interactive format.
1:1 Coaching and Personal Feedback (5 Weeks)
You get direct feedback on your thinking, your prompts, your documents, and your project. This helps you build judgement and avoid common mistakes.
A Complete Miro Board of Tools
You get all the tools used across the product lifecycle—personas, segmentation, JTBD, feature maps, prioritisation, roadmapping, and AI prompt templates to speed up every step.
AI-Powered PM Skills + a Full Prompt Library
You’ll learn how to use AI as a sidekick for research, problem-solving, idea breakdowns, and prototyping. You also get a full knowledge base of the exact prompts PMs use day to day — plus custom AI agents you can practise with to build real product skills.
Lifetime access to Product Academy
Get lifetime access to Product Academy and all the courses going forward. Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals via private events and meetups.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
4 live sessions • 71 lessons
May
22

Start with our Breaking Into PM Course for FREE. You'll get the 5 Step guide to break into Product Management with clarity and confidence.
What's inside:
No Upsell, No Paywall, it's FREE.
Live sessions
2 hrs / week
Live Workshops Weekly to Apply Tools and Frameworks Based on Real-life case studies
Fri, May 22
2:00 AM—3:30 AM (UTC)
Fri, May 29
2:00 AM—3:30 AM (UTC)
Fri, Jun 5
2:00 AM—3:30 AM (UTC)
Fri, Jun 12
2:00 AM—3:30 AM (UTC)
Projects
1-2 hrs / week
Side project to help you apply your learning and network with PMs and Hiring Managers
Async content
1-2 hrs / week
1 - 2 Hours of Async Content for You to Learn Self-pace

$1,499
USD
2 cohorts