Transform Your Career Or Business With the Power of Personal Branding + AI
AI is already shaping how work gets noticed, rewarded, and remembered. The problem is not that people aren’t using it. The problem is that many are using it in ways that dilute their voice, blur their value, or make them sound like everyone else.
At the same time, visibility has become harder. Hybrid work limits informal exposure. Content is everywhere. Attention is scarce. Doing great work is no longer enough if people don’t clearly understand what you bring and why it matters.
This course exists to solve that gap.
William takes you step-by-step through his proven personal branding process: KNOW, SHOW, GROW, and helps you maximize it in support of your career goals. You’ll learn how to anchor your personal brand in clarity first, then use AI to support it, not replace it. Instead of chasing trends or posting more noise, you’ll build a strong point of view, communicate it consistently, and use AI to work faster and smarter without losing trust or authenticity.
In a world where AI can generate endless content, the professionals who win are the ones who use it intentionally and stay unmistakably human. This course helps you do exactly that.
What you’ll learn
This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen.
Clarify your values, strengths, and differentiators so your brand is intentional, not accidental.
Use AI to coach you through brand discovery and to validate external feedback.
Define your purpose so you can align your brand-building activities with what's most important to you.
Get clear on your peer community and your unique POV and style.
Articulate a clear point of view others can describe without you in the room.
Craft your personal brand statement that you can use to remain on brand in all aspects of your career or business.
Craft your digital bios and build online profiles that WOW those you seek to impact and impress.
Learn the secrets to building a captivating LinkedIn profile. Craft your profile and networking strategy with the help of AI.
Master meetings and presentations in the real and virtual world. Meetings are among the most powerful brand builders.
Expand reach by focusing on the right people, not more people. Clarify the three critical groups in your brand community.
Build a simple yet powerful personal brand communications plan to stay visible and valuable to your audience.
Understand the power of video and how to use it to stand out from the social media noise.
Use AI and create habits that grow your brand steadily without becoming performative.
Learn 8 proven techniques to increase visibility without feeling overwhelmed.
Explore the three elements social media content that make it more engaging, memorable, and impactful.
Learn directly from William
William Arruda
William Arruda is a personal branding pioneer, entrepreneur, and AI enthusiast.
Who this course is for
Professionals who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.
Team and project leaders who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.
Entrepreneurs, Coaches & Consultants who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.
What's included
Live sessions
Learn directly from William Arruda in a real-time, interactive format.
A one-on-one with William
Get personalized coaching to turn learning into action and action into results for your career or business.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 14 lessons
Week 1
Feb
26
Kick-off
Thu 2/264:00 PM—5:00 PM (UTC)
Let's Get Started
Making the Most of This Program
Branding, Personal Branding and the 3-Step Process
Uncover Your Brand - Introspection and Input
Week 2
Mar
5
KNOW - Define Your Authentic, Differentiated and Compelling Brand
Make Sense of Your Brand Discovery
Analyze Your Brand Feedback and Create Your Brand Evolution Plan
Free resource
42 Smart (and Surprisingly Simple) AI Best Practices for Personal Branding
Discover 42 smart, simple ways to harness AI to elevate your personal brand and supercharge your work. This practical, easy-to-use guide is packed with proven best practices that help you unlock more value from AI. Each actionable tip gives you an instant edge—delivering greater impact with less effort.
Schedule
Live sessions
2 hrs / week
Content review and work on your project.
Thu, Mar 5
4:00 PM—5:00 PM (UTC)
Thu, Mar 12
3:00 PM—4:00 PM (UTC)
Thu, Mar 19
3:00 PM—4:00 PM (UTC)
Thu, Feb 26
4:00 PM—5:00 PM (UTC)
Projects
1-2 hrs / week
You will craft your own brand communications materials.
Async content
1-2 hrs / week
360Reach Personal Brand Survey and BrandBoost Digital Personal Brand Coach