AI Powered Personal Branding
4 Weeks
·Cohort-based Course
This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen.
AI Powered Personal Branding
4 Weeks
·Cohort-based Course
This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen.
Works with
Course overview
Transform Your Career Or Business With the Power of Personal Branding + AI
You might enter this course feeling like you’re blending in—working hard, delivering results, yet somehow not being fully seen or recognized. Maybe you’ve struggled to articulate your unique value or felt overwhelmed by the pressure to stay visible and relevant in a world that moves at the speed of technology. You know you’re capable of more. You know you have something powerful to offer. But turning that knowing into a compelling, consistent presence feels daunting.
This course will give you a profound sense of ownership over your story and your future. You’ll see yourself more clearly and know exactly how to express what makes you stand out, in ways that feel authentic, confident, and compelling. Instead of feeling burdened by the need to promote yourself, you’ll feel in control, empowered by tools and strategies that take the heavy lifting off your plate and make self-promotion natural and sustainable.
By the end of this course, you won't leave with just skills, strategies, and smart systems—you’ll walk away with tangible, customized tools you can put to work immediately. From a branded bio and elevator pitch to a polished digital profile and a personal visibility plan, you’ll build real assets that strengthen your brand. Plus, your one-on-one session with William gives you the chance to dive deeper into any element of personal branding—from clarifying your message to planning your next bold move.
You’ll have the confidence to stop playing small. You’ll stop waiting for others to notice your brilliance. Instead, you’ll show up ready to claim your space, share your voice, and attract the recognition, opportunities, and impact you deserve. You’ll experience the joy of momentum as doors begin to open, your visibility grows, and people start coming to you, drawn by the clarity and confidence of your brand.
Most importantly, you’ll discover that your personal brand isn’t just a strategy or a set of tactics. It’s the story you tell, the voice you share, the difference you make. And with AI as your trusted co-pilot, you’ll finally have the tools, the confidence, and the clarity to tell that story powerfully—and to live it fully.
Who is this course for
01
Professionals who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.
02
Team and project leaders who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.
03
Entrepreneurs, Coaches & Consultants who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.
What you’ll get out of this course
Discover Your Authentic, Unique and Compelling Brand
Explore the proven 3-step process for building a powerful personal brand: KNOW, SHOW, and GROW. Understand how personal branding helps you stand out from your peers and expand your career success.
Leverage the Power of AI for Brand Discovery
Strong brands aren't created, they are uncovered. Learn how to unearth and describe your unique and differentiated brand. Use AI with self-reflection techniques to get brand clarity. Then, let AI help you validate self-perceptions with feedback from others.
Tell Your Story (Google, LinkedIn, Meetings, Networking...) in Captivating Ways
Learn how to tell your engaging story in the real and virtual worlds to inspire, influence, and impress your stakeholders. That includes creating a WOW elevator pitch, managing your Google results, and crafting a stellar LinkedIn Profile.
Make it Easy to Be Visible and Deliver Value
Design your personal brand ecosystem — a repeatable system for showing up powerfully across channels. Use the Strawberry Test to make sure your content is ideal for your stakeholders. Discover the 5 secrets for increasing your content visibility and 3 things you must avoid.
Make AI Your Always-On Brand Visibility Assistant
Create thought leadership that connects using AI to brainstorm, structure, and amplify your best ideas. Take the drudgery out of being visible and get your content to stand out from the noise. Learn the 3-part system for crafting riveting content that's memorable.
Expand Your Reach and Influence
Grow your network, visibility and influence strategically — with AI-assisted outreach, engagement prompts, and content calendars. Build a community where mutual support is the mantra. Learn this proven technique for doubling your visibility while halving your effort.
Become a Brand in Demand
Build your own fan club. Then, turn fans into fervent promoters. Explore ways to use touch point analysis to connect and engage with stakeholders in meaningful ways. Attract opportunities that will advance your career and increase your happiness at work.
What’s included
Live sessions
Learn directly from William Arruda in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 4 lessons
Week 1
Jul
30
It's time to Jump In!
Wed 7/303:00 PM—4:00 PM (UTC)
Let's Get Started
Making the Most of this Program
Branding, Personal Branding and the 3-Step Process
Uncover Your Brand - Introspection and Input
Week 2
Week 3
Aug
13
SHOW - Tell Your Captivating Story in the Real and Virtual World
Evaluate and impact your Gogle results
Craft a riveting elevator ptich
Make your LinkedIn profile a magnet for opportunities
Master meetings and virtual meetings - they're powerful brand builders
Week 4
Aug
20
GROW - Expand Your Network, Visibility, and Impact
Create your network building and nurturing strategy
Design your visibility plan
Explore techniques and AI tools to create and amplify your thought leadership
Use the 'Strawberry Test' and 3-Step Communications strategy to increase impact
What people are saying
Laura Tessinari
Nawal Fakhoury
Chris Perrotte
Elena Bytsjichina
Sarah Parry
Luanne Tierney
Meet your instructor
William Arruda
William Arruda
William Arruda is a globally recognized pioneer in personal branding, credited with transforming the concept into a global industry. With over two decades of experience in the field, he has worked with a diverse range of clients, including CEOs, career-minded professionals, coaches, and consultants. His personal branding products and methodologies have been used by millions worldwide.
William has delivered keynotes and learning experiences for some of the world's most revered brands, including American Express, Google, Gucci, BP, LinkedIn, Nestlé, and Microsoft. His insights have been featured in 1,000+ publications, including Time, Fast Company, The Financial Times, GQ, and The New York Times. As a Senior Contributor to Forbes, his column on personal branding, leadership, and careers has garnered over 10 million views.
An accomplished author, William has written three definitive books on personal branding, including Digital You, Career Distinction, and Ditch. Dare. Do! His contributions to the field have earned him the title of the World's #1 Branding Expert by Global Gurus in both 2022 and 2023.
Join an upcoming cohort
AI Powered Personal Branding
Cohort 1
$1,497
Dates
Payment Deadline
Course schedule
4-6 hours per week
Wednesdays - Live, Interactive Sessions
11:00am - 12:00pm EST
Special One-on-One with William
Pick a time that's mutually convenient
This special private session gives you a change to focus on what's most important to you!
30 Surprisingly Smart (and Simple) AI Best Practices for Personal Branding
Discover 30 surprisingly smart and simple ways to use AI to elevate your personal brand. This practical, easy-to-use guide is packed with best practices that help you uncover your personal brand, amplify your visibility, streamline your content, and stand out in a crowded digital world. Whether you're just getting started or looking to sharpen your brand strategy, these actionable tips will give you an instant edge—with less effort and more impact.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
AI Powered Personal Branding
Cohort 1
$1,497
Dates
Payment Deadline