Senior PM to Director: A Cohort for Women in Product

Rachel Dowling

CEO@ Equal Time, ex-VP Product@ TrustYou

From Senior PM to Director of Product: the #1 Women's PM Masterclass

If you're a senior PM who's been doing the work and still watching the right roles go to someone else, you already know it's not a skills gap.

It's a positioning gap.

But it doesn't have to stay that way.

Imagine walking into your next search knowing exactly what makes you a market of one. Your LinkedIn signals your real level. Aligned interviews start coming to you instead of the other way around. You arrive at the offer call with a negotiation playbook ready.

You stop waiting to be discovered and start attracting the right offers that match the leader you already are.

That transformation is what this cohort is built to create.

You'll define your spike, build a system that generates interviews without burning you out, and ship a working AI agent you can actually show a hiring manager. One recent member used this exact system to negotiate a base salary above the maximum band at her new VP role, three weeks after joining.

This works because it's structured around the parts of the search that are actually holding you back, not the parts that feel productive but aren't.

Book a free discovery call to see if this is the right fit for you.

What you’ll learn

Boost your confidence and land an aligned Senior Product leadership role.

Identify your spike and write a senior positioning statement that names who you serve and the specific problem you solve.
Translate your positioning into a refreshed LinkedIn, resume, and 30-second intro that work across every channel.
Get live coaching and peer feedback in small-group sessions twice a week to pressure-test your story.

Publish a LinkedIn post that demonstrates your point of view and signals your level to recruiters and hiring managers.
Build and ship a working AI agent that automates a real PM workflow, the kind hiring managers ask about in 2026 interviews.
Rebuild your LinkedIn profile around your spike so your name shows up with a clear thesis, not a static job history.

Set application volume targets and stand up a tracking system you'll run weekly until you sign your offer.
Execute across all four channels: warm referrals, alumni networks, hiring manager outreach, and automated cold applications.
Master the cold outreach that 80% of senior PM candidates skip, and that disproportionately drives callbacks at this level.

Build a behavioral story bank using a senior-grade framework designed for L6+ roles, not the STAR method that signals junior.
Complete a strategic case study and a product sense response at the altitude expected for the role you're targeting.
Practice live in cohort sessions with feedback from Rachel and peers so you walk in to interviews already in reps.

Apply negotiation fundamentals plus advanced tactics for handling counters, competing offers, and total comp conversations.
Walk away with a negotiation playbook ready for your next offer call, including scripts for the hardest moments.
Learn from real cohort outcomes, including a member who negotiated above the maximum salary band at her new VP role.

Learn directly from Rachel

Rachel Dowling

CEO of Equal Time, ex-VP of Product at TrustYou

See all products from Women's Product Leadership

Who this course is for

Mid-senior level women in product who feel stuck, undervalued, or unhappy in their current role
Product leaders with 8+ years of experience who have been applying for new roles, and are not seeing the success they expected
PM job seekers who want to pivot into a new industry and are not sure how to re-brand themselves

Prerequisites

For Women in Product Only
This is a supportive environment for women in product, with low ego, providing an open space for any question
Not for Aspiring PMs
This cohort is for experienced women in product with minimum 5-8 years experience
Not for Unserious Candidates
If you are dabbling and not sure if you are ready to commit to finding a new role, this cohort is not for you.

What's included

Live sessions

Learn directly from Rachel Dowling in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

8 live sessions • 17 lessons • 5 projects

Week 1

Jun 10—Jun 14

Spike and Core Narrative (Candidate Positioning)

4 items

Jun

Get Coached on Your PM Superpower

Wed 6/105:00 PM—6:30 PM (UTC)

Jun

Workshop Who You Want to Serve

Fri 6/125:00 PM—6:30 PM (UTC)

Week 2

Jun 15—Jun 21

Building Your Personal Brand (Resume and LinkedIn)

6 items

Jun

Get Coached on Your LinkedIn Narrative

Wed 6/175:00 PM—6:30 PM (UTC)

Jun

Workshop Your AI Builder Story

Fri 6/195:00 PM—6:30 PM (UTC)

Schedule

Live sessions

3 hrs / week

Two 1.5 hour sessions on Zoom each week. Get live lessons, real-time coaching, and personalized feedback.

Wed, Jun 10
5:00 PM—6:30 PM (UTC)
Fri, Jun 12
5:00 PM—6:30 PM (UTC)
Wed, Jun 17
5:00 PM—6:30 PM (UTC)

Projects

2-4 hrs / week

Learn and apply the methods that actually work to get you unstuck and into a more aligned product leadership role. Improve your resume, Linkedin, interview answers, and application process.

Async content

1 hr / week

Access templates and methods to accelerate your job search.

Testimonials

I had the pleasure of working with Rachel years ago and witness her PM skills and leadership first hand. She is not just a very effective and well-respected product leader, but also an incredible person (smart, kind, thoughtful) and a caring mentor.
Monika
Senior Director of Internal AI (MongoDB)
I finally received the revised offer letter and have officially signed it and sent it off. I can say that I am feeling very relieved and excited for this next chapter. It’s been a long search for me. But I’ve learned a ton along the way and I think overall the experience has made me a better advocate for myself and my skills. 🙂
Natalia
VP of Product (Alma)
#win for building confidence in advocating for yourself at work. Rachel has helped me drill down the details in an upcoming compensation adjustment request that I now feel strong and confident about.
Susan
Senior Product Manager (MethaneSAT)
For me, its your material and the pivot in my thinking it caused w.r.t positioning myself, specially knowing how a hiring manager would see 0>1 projects vs large scale applications in the same line. IT was never as clear to me. The tactical feedback on resumes, and the why behind it; also the good side of networking - even w/o any response, i was able to realize why i need to do it.
Subha
Senior PM (Roku)