Package Your Expertise into a Course: Build New Revenue and Pipeline

Vanina Schick

xVP at Maven, Qual Research Expert

Find your scalable topic. Grow your audience. Open a door to new clients.

More clients means more hours, and there are only so many hours. At some point, the math stops working. Growth gets hard because selling your time has a ceiling.

A course changes the math. But it's always been a "someday" for you. Why?

Cannibalization risk. Valid. Unless you find a topic that grows your addressable market, and doesn't directly compete with your one-to-one offer.

Opportunity cost. Valid. Unless you have an efficient process to package your expertise into a course the market will be willing to pay for.

With the right topic, and my process, your course will be a growth lever:

High-ticket pipeline. A new way to funnel the right buyers into your bigger engagements.

Scalable revenue. A new source of income that doesn't track directly to the number of hours that you work.

Reach & reputation. A brand-positive digital presence, and growing visibility with audiences you'd struggle to reach through biz dev alone.

This course is built for consultants, advisors, and leadership coaches who want to stop leaving growth on the table, and start scaling both impact and revenue.

What you’ll learn

The key decisions behind a course that drives new business: who it's for, what it promises, and how it builds your reach and reputation.

  • Identify which audience will feed your high ticket funnel

  • Define your audience beyond simple demographics

  • Know actually makes professionals willing to invest

  • Find the problem with enough urgency and importance to command a premium

  • Articulate a solution your buyer will believe you can deliver

  • Differentiate from the alternatives your buyer is considering

  • Build a narrative that pulls audience to you

  • Focus on distribution that builds brand for your whole business

  • Use referrals and community to compound your growth

Learn directly from Vanina

Vanina Schick

Vanina Schick

Product Marketing Leader I Qualitative Research Expert I Course Design Consultant

Former VP Marketing at Maven
Maven
See all products from Vanina

Who this course is for

  • Business & AI Consultants—you've solved the same problem dozens of times and you've developed a process that can scale.

  • Leadership & Executive Coaches—you're ready to turn your approach into something that earns beyond hourly rates.

  • In-demand Mentors & Advisors—you've reached a level of experience where your perspective is constantly solicited.

Prerequisites

  • You want to build an educational offer

    You are actively planning to monetize your experience by teaching (on or off Maven)

  • Your are an expert in your domain

    You have deep experience that the market already recognizes as valuable

  • You are coachable and want to learn by doing

    This is low-ego space for senior practitioners to embrace a new challenge and get hands-on

What's included

Vanina Schick

Live sessions

Learn directly from Vanina Schick in a real-time, interactive format.

My Course-Market Fit Framework

I'll share the five criteria that I've validated as predictive of whether a course can pull demand and convert at a premium price. We'll apply them to your course in real time, and you'll get live feedback on where your commercial logic holds and where it breaks down.

Your Buyer's Journey

A structured artifact to inform your positioning and GTM: how your buyer moves from latent awareness to ready-to-buy, the stages, the drop-offs, what they need from you at each. You (and your AI) can keep using this, so every, post, and email and message lands with power.

Your Course Outcomes

Vague transformation statements don't convert. We make yours specific: what changes for your student professionally, what they can do now that they couldn't before, and why that justifies the investment in your course.

Your Ownable Narrative

At this level, a good CV is table stakes. Real authority comes from your unique story and it's ability to deliver your bigger "why". An outside editorial perspective is critical here. Most experts are simply too close to their own work to do this without help.

A Peer Sandbox for Live Critique

You work alongside other experts building their own courses. Insights come from watching positioning come together and fall apart in real time, across different expertise domains. Working through the same challenge with different material sharpens your thinking faster than working alone.

Your Personal Review with Vanina

Booked separately during the cohort window. Vanina reviews your course, helps identify your Course-Market fit risks, and find opportunities to reposition and mitigate.

Monthly Course-Market Fit Office Hours

I run monthly office hours as a public Lightning Lesson event, at 12:30pm in the weeks following every cohort. Course alumni present their CMF for live critique. Unlimited Q&A.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Jun 30—Jul 5

    The Audience Lens

    • Jun

      30

      Buyer Journey

      Tue 6/303:00 PM—4:00 PM (UTC)
    • Jul

      2

      Implications of the Buyer Journey

      Thu 7/23:00 PM—4:00 PM (UTC)

Week 2

Jul 6—Jul 12

    The Outcomes Lens

    • Jul

      7

      Your Problem / Solution

      Tue 7/73:00 PM—4:00 PM (UTC)
    • Jul

      9

      Problem / Solution Clinic

      Thu 7/93:00 PM—4:00 PM (UTC)

Schedule

Live sessions

8 hrs

In twice-weekly one-hour sessions, I deliver practical insight into what makes a course succeed. We cover the key strategic pillars, one-by-one, in a structure that fits around your schedule.

    • Tue, Jun 30

      3:00 PM—4:00 PM (UTC)

    • Thu, Jul 2

      3:00 PM—4:00 PM (UTC)

    • Tue, Jul 7

      3:00 PM—4:00 PM (UTC)

Guided personal work

6 hrs

Between our live sessions, you do personal work to surface your context and shape your course offer. I provide momentum and accountability to drive your progress.

Testimonials

  • There's no way we would have arrived at such a perfect landing page on our own. Vanina's process is concise and the output was marvelous. I use that word specifically because I felt giddy at how effective it was.

    Testimonial author image

    Jasmine Bina

    Brand Strategist and Cultural Futurist. Keynote Speaker. CEO of Concept Bureau, Co-Founder of Exposure Therapy
  • This is like the Disneyland Fast Pass for course positioning.

    Testimonial author image

    Laura Esquibel Ackerman

    Producer at Snackermans Productions. Maven AI Instructor.

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$1,490

USD

Jun 30—Jul 21
Enroll