Vanina Schick will transform your marketing with customer truth
Marketing fails when it loses contact with customer truth. I've spent my career finding that truth and operationalizing it.
I hyper-scaled a major EU startup, BlaBlaCar, across 14 markets by uncovering what crossed borders and building the systems that let local teams align and execute with agility. We grew from 2M to 30M members.
As VP Marketing at Maven, I spent months in qualitative research with course buyers to uncover what separates courses that pull demand from experts who stall. That research became the Course-Market Fit framework: the fast-track to a successful Maven offer.
Today I work at the frontier of AI marketing. AI can execute at scale but cannot feel what your buyer feels, so I help marketers build the context layer that AI needs to ground execution in customer truth.
Courses
Multi-day, guided programs to get real results
Alpha for AI-Marketing 🤖 🎨 Encode Once, Transform Output Quality Forever
In 1 week you will build your qualitative AI context layer from the 4 core blocks of brand judgement and taste.
Monetize Your Expertise: Find the Course Positioning Your Market Pays $1K+ For
The insights and key decisions behind Course-Market Fit and success on Maven.
Lightning Lessons
Free, interactive sessions to explore new topics
🤖 🎨 Use AI to Find Your Fastest Route to Cultural Traction
How to Ship Powerful AI Copy (even as a Non-Marketer)
Nail your Premium Course Value Proposition
How Course Buyers Think, Feel & Act
Services
New Maven Experts: What Will Make Your Course Sell
Intro call with Vanina
Book a free intro call with Vanina
Published Maven Experts: Reposition for Course Success
Intro call with Vanina
Book a free intro call with Vanina
Use Maeve, Vanina's AI Agent: Design Your Course Offer in Hours, Not Months
Maeve: All Vanina's experience and insight in an AI Agent
Try Maeve, Free
Alumni reviews
Kris
Syed
Rose
Yadvinder