Vanina Schick

Vanina Schick

181 Subscribers

Former VP at Maven I AI Marketing Practitioner I Qual Expert

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Vanina Schick will transform your marketing with customer truth

Marketing fails when it loses contact with customer truth. I've spent my career finding that truth and operationalizing it.

I hyper-scaled a major EU startup, BlaBlaCar, across 14 markets by uncovering what crossed borders and building the systems that let local teams align and execute with agility. We grew from 2M to 30M members.

As VP Marketing at Maven, I spent months in qualitative research with course buyers to uncover what separates courses that pull demand from experts who stall. That research became the Course-Market Fit framework: the fast-track to a successful Maven offer.

Today I work at the frontier of AI marketing. AI can execute at scale but cannot feel what your buyer feels, so I help marketers build the context layer that AI needs to ground execution in customer truth.

former VP Marketing at Maven
Maven

Alumni reviews

Kris

Live cohort
Director of UX Researcher · Hopscotch Labs

Define "Good": Marketing for Non-Marketers in an AI World

Vanina is exceptional at workshopping participant ideas in the moment, helping us all reframe and reframe to get at the heart of who our customer is and what they want from us. This course really puts a fine line under customer "jobs to be done", and how we as 'instructors' need to know those jobs and build our content and sales around those customer goals.

Syed

Live cohort
Director · Learning Brains Ltd

Define "Good": Marketing for Non-Marketers in an AI World

Vanina helped me clarify how to focus on a specific pain point. Her method was extremely useful because, rather than simply offering tactics, she first helped me understand and clarify the underlying concepts. Highly recommended!

Rose

Live cohort
Founder · Eight Wire LLC

Define "Good": Marketing for Non-Marketers in an AI World

Vanina has a wealth of experience, knowledge, and expertise to share. You’ll make substantial progress on moving forward in creating a course that people will want to buy. I’ve been developing learning programs and led marketing departments for 20+ years and Vanina’s approach opened my eyes to a new way of thinking about the customer journey. I learned why and when people will buy my program and how to align my messaging and marketing to the buyer journey.

Yadvinder

Live cohort
Negotiation Professor · NegoAI

Define "Good": Marketing for Non-Marketers in an AI World

Great framework for creating a compelling landing page