AI Marketing Sense: Get AI to Execute Right

Define the conversation your offer is naturally part of, name the cultural position it takes

Pin down what your offer stands for in a changing world, articulate what it moves towards, and away from

Create AI context that captures what most people think of as intangible using tools from the fields of Cultural Foresight and Sense-Making

Structure temporal information using the journey mapping practice used in User Experience design

Capture what your customer feels and fears at each stage using Behavioral Psychology, the study of how people really decide.

Create AI context that holds the human experience AI needs to access to fully understand the marketing funnel

Use Porter's Five Forces, the classic framework for what actually pressures a market

Apply the Jobs-to-be-Done approach, to name the real job your customer needs done and bring your value proposition to life

Create AI context that models customer needs and competitive forces into a world-picture AI can't otherwise grasp

Name you brand's personality archetype, give AI a consistent character to act from

Define your brands interpersonal posture and the relationship you are building, so the AI's tone and choices are deliberate

Encode operational guardrails: what your brand would never do, say, think, along with WHY.

Define your unique point of view and the content pillars that will make it travel online

Encode your authentic voice, and what makes it real and relatable

Create AI context for the new media landscape where para-social networks make individuals the most powerful marketing vector