Rewrite Your B2B Website Copy with AI So Enterprise Buyers Take You Seriously
Shira Abel
CEO, Hunter & Bard. Ex-Berkeley lecturer
Too many B2B sites talk about themselves. Enterprise buyers leave in seconds.
Someone senior at a target account lands on your homepage with one question: is this a strong company that understands our problem, or another vendor that will waste our time? They decide in seconds.
When you sell to enterprise, the website isn't where the deal closes. It's where you prove you're serious enough to be considered. A buying committee googles you (or researches on an LLM), opens your site, and reviews it looking for a reason to rule you out. If the page talks about your platform instead of their problem, you've handed them a reason to bounce.
Buyers judge you on how your copy makes them feel, the shortcuts they use to size you up, what they've been burned by before, and whether you sound like you know their world.
AI helps make the flaws more apparent quickly. Claude reads your homepage the way a skeptical enterprise buyer does, shows you why you're losing them, and helps you rewrite it. We do it together, live, on your real site. You leave with the copy rewritten.
What you’ll learn
You arrive with a homepage that talks about your product and leave with one that makes a senior enterprise buyer take the call.
Run a five-second scan with Claude as your "buyer" and find where a target account rules you out.
Build a headline, subheading, and CTA that lead with the buyer's problem. Generate three options with Claude and pick the one that holds.
Write the value proposition a buyer grasps before they understand your product, plus the one line a competitor cannot copy.
Learn which proof moves a serious buyer, where to place it, and how to frame a result so it prompts an action.
Turn the workshop's prompts into a repeatable audit you run on every page, so the next rewrite takes considerably less time.
Workshop agenda
The five-second test
Open with how a buyer actually reads your page. Everyone pulls up their real homepage and sets up Claude.
How enterprise buyers decide, and a live audit
The four things a buyer reacts to. Watch a live teardown with Claude, then run the audit on your own page.
Rewrite your hero
Headline, subheadline, and CTA that lead with the buyer's problem. Generate three options with Claude and pick one.
Value proposition and why-you
Write the value proposition a buyer grasps fast, plus the one line a competitor can't copy. Handle the objections on the page.
Proof, and your repeatable system
Place the proof a serious buyer believes, then turn the prompts into a page-by-page audit. Hot-seat reads and what to publish tonight.
Learn directly from Shira
Shira Abel
CEO, Hunter & Bard | Ex-UC Berkeley Lecturer | Kellogg MBA | 25+ yrs in tech
Who this workshop is for
Founders at companies that sell to enterprise through sales and ABM, who know the website is underperforming but can't tell why.
Solo or first marketers at sales-led B2B companies who write the page themselves and need it to hold up to a senior buyer.
Teams running account-based outreach whose homepage has to validate them the moment a target-account prospect checks it.
What's included
Live sessions
Learn directly from Shira Abel in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
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Frequently asked questions
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