Shira Abel will help you win enterprise deals in the AI era.
Free Website Messaging Audit
Substack | LinkedIn
If you sell to enterprise, most of the deal is decided before a buyer reaches out. I teach B2B founders, marketers, and sales teams how to win those deals in the AI era: how to position and message so you land on the shortlist.
Work: As the CEO of Hunter & Bard, I build the messaging and sales playbooks that get companies in the door with enterprise buyers. Clients have seen up to 30% uplift in deal flow, including one that had struggled to break into enterprise for two years.
Background: Former Lecturer of Marketing for Technical Startups at UC Berkeley. MBA from Kellogg School of Management. 25+ years in enterprise B2B.
Method: A pressure-tested framework that turns how buyers think into clear positioning, team alignment, and enterprise trust.
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
Services
Account-Based Marketing Program Design
ABM designed from the target list out: the accounts, the per-account message, the plays, and the metrics that matter.
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AI for Marketing Sprint
Three sessions to build an AI marketing system your team actually runs, not a prompt list you'll never open again.
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Fractional CMO Engagement
Senior marketing leadership for a few months, not forever. I embed, set strategy, fix positioning, and own the number.
Book an intro call
Marketing Strategy Intensive
90-min 1:1 with a fractional CMO. Bring your hardest marketing problem, leave with the 3 moves that matter most.
Book a consultation