Shira Abel

Shira Abel

CEO, Hunter & Bard. Ex-UC Berkeley Lecturer. B2B marketing strategist & speaker.

Maven's Terms and Privacy Policy.

Shira Abel will help you win enterprise deals in the AI era.

Free Website Messaging Audit
Substack | LinkedIn
If you sell to enterprise, most of the deal is decided before a buyer reaches out. I teach B2B founders, marketers, and sales teams how to win those deals in the AI era: how to position and message so you land on the shortlist.

  • Work: As the CEO of Hunter & Bard, I build the messaging and sales playbooks that get companies in the door with enterprise buyers. Clients have seen up to 30% uplift in deal flow, including one that had struggled to break into enterprise for two years.

  • Background: Former Lecturer of Marketing for Technical Startups at UC Berkeley. MBA from Kellogg School of Management. 25+ years in enterprise B2B.

  • Method: A pressure-tested framework that turns how buyers think into clear positioning, team alignment, and enterprise trust.

Previously at
UC Berkeley
AlchemistAccelerator
Hunter & Bard
500
Folloze