EDISC for Enterprise Sales: People Reading & Behavioural Intelligence
Ren Saguil
EDISC Certified Practitioner | Trainer
Decode buyer behaviour, build build trust faster as your competitive advantage.
The Problem
You've done the prep. You know your product inside out. But the deal stalls, not because of your solution, but because you're speaking a language your buyer doesn't hear.
Enterprise deals are won and lost in how you communicate, not just what you communicate. A CFO who wants data and logic needs a completely different approach than a VP of Ops who values speed and decisiveness. Yet most sellers use one style for every room they walk into.
The Program
A 3-hour, live workshop for mastering behavioural intelligence in enterprise sales (so you can read any buyer, adapt your style, and close more high-value deals).
Learn the eDISC behavioural framework to identify your clients' communication styles in real time. Stop talking past your buyers and start building trust-driven relationships that move deals forward.
Based on EDISC People Reading methodology, this workshop teaches you to identify the four major behavioural types, decode communication signals in meetings and calls, and tailor your approach to each stakeholder in a complex deal.
This isn't theory. You'll walk out with a playbook you can use in your very next sales conversation.
Workshop agenda
- 6:00PM EDT
Module 1: The Foundation:Why Behavioural Flexibility Wins Enterprise Deals
Discover the history and background of EDISC, categorise the four EDISC styles, how to read people, and build your communication and presentation approach.
- 6:50PM EDT
Module 2: Develop Self-Awareness: Know Yourself, Read Others, Build Trust
Build awareness by identifying your own EDISC profile, differentiate others’ behavioural and communication styles. and how other people buy and make decisions through concepts and role-play.
- 7:50PM EDT
Break
10 min Drink and stretch break
- 8:00AM EDT
Module 3: Application in Sales. Stakeholder Maps, Role-Play & Action Plans
Map real accounts with EDISC, practise selling to each style, and build a personal action plan.
What you’ll learn
Master Behavioural Intelligence in 3 Hours and Transform Your Client Conversations
Discover the science behind eDISC: Carl Jung's theory of conscious and unconscious behaviour.
Identify your own behavioural style and understand your default communication tendencies, strengths, and blind spots.
Infer the two-axis behavioural model (Task vs. People orientation; Introversion vs. Extroversion) and how the four DISC quadrants are formed
Identify the four EDISC behavioural types and how they show up in buying committees from the detail-driven analyst to the big-picture CEO's.
Distinguish behavioural cues in the first 60 seconds of any meeting: body language, word choice, pace of speech, and question patterns.
Predict how each type makes decisions, what triggers trust, and what shuts them down.
Identify Stakeholder Styles in Real Conversations Observe: behaviour, body language, tone, word choice Apply the people-reading method.
Communicate & Build Trust with Each Style. Learn what to say (and what NOT to say) to each EDISC type.
Structure your proposals and presentations to align with your buyers' behavioural styles and decision-making processes.
Map your deal's buying committee by EDISC type and build a stakeholder engagement strategy that speaks to each individual.
Navigate conflicting personalities on a buying committee turning friction into alignment.
Model the EDISC framework in your "live" deals and leave with a personalised action plan.
Learn directly from Ren
Ren Saguil
25+ Years Enterprise Sales | Built €130M+ Sales Across Tech Giants
Who this workshop is for
Enterprise Account Executives and BDMs who sell 6 figure deals to complex buying committees of 5+ stakeholders.
Sales Leaders and Managers who want a framework to coach their team on adaptive selling and stakeholder communication.
Founders and Business Owners selling to enterprise who need to build trust with senior decision-makers and can't afford to misread the room.
What's included
Live sessions
Learn directly from Ren Saguil in a real-time, interactive format.
Comprehensive EDISC Assessment
Your 19 page Personal EDISC Comprehensive Behavioural Analysis Report worth $120.
Role Plays and Interactive Sessions
Gain practical experience and refine your sales techniques through structured role-playing scenarios and interactive discussions.
Templates and Guidesheets
• EDISC People Reading slide deck • Printed handout: People-Reading Method reference card • Printed handout: Communicating with each DISC style (Do’s and Don’ts) • Printed handout: Buying Decisions by DISC style • Scenario cards for role-play exercises (Scenarios A and B) • Stakeholder Mapping worksheet • Personal Action Plan
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Free resource
EDISC QUADRANT MODEL Cheat Sheet
Sales Professionals
Sell Smarter with DISC Styles. Know your own behavioural style and focus on buyer behaviour, communication and selling strategies for each eDISC behavioural style.
Frequently asked questions
$320
USD