Founder at Rex. ex-BCG, ex-Grab.

Landing your next tech role isn't just about your craft anymore. Whether you're a designer, PM, researcher, or engineer, decision-makers want people who can frame problems, influence stakeholders, and communicate strategy clearly. This course teaches you the consulting mindset that separates senior tech professionals from those who plateau. You'll learn to structure arguments, navigate ambiguity, and speak the language of business, so your ideas actually get funded, built, and noticed.
Understand how to turn complex problems into clear, structured recommendations that drive confident decisions.
Use MECE thinking to structure messy problems clearly and completely
Build and apply hypothesis trees to move from problem statements to testable ideas
Practice structuring real-world problems from tech and business contexts
Learn when and how to use Porter’s Five Forces and Generic Strategies
Apply the People–Process–Technology model to understand how organisations execute strategy
Work through practical examples of applying these frameworks to workplace problems
Learn principles of thinking with numbers, including making reasonable assumptions and choosing the right level of precision
Break down revenue, cost structures, and unit economics to assess profitability
Understand how consultants evaluate investments using Capex vs Opex and Net Present Value (NPV)
Practice top-down and bottom-up market sizing techniques
Work through a step-by-step TAM estimation example
Learn how to size impact by translating qualitative improvements into business value
Use the Pyramid Principle to build clear, top-down storylines
Apply the SCQA framework to open, structure, and close persuasive presentations
Practice communicating concisely for executive audiences
Apply slide design principles that improve clarity and influence
Learn the anatomy of a strong one-pager report
Avoid common formatting mistakes that undermine trust and professionalism

Ruby is the founder of Rex, a UX research and strategic design consulting firm.
UX researchers & designers
who are strong in execution but wants to increase their strategic influence
Product managers and engineers
Who have technical skills and want to increase their influence even without being a leader
Aspiring managers and leaders
who want to increase their communication clarity and organisational influence

Live sessions
Learn directly from Ruby Pryor in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
10 live sessions • 29 lessons
Sep
22
Sep
24
Sep
24
Oct
1
Oct
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1
Live sessions
2 hrs / week
Tue, Sep 22
2:30 AM—3:30 AM (UTC)
Thu, Sep 24
1:00 PM—2:00 PM (UTC)
Thu, Sep 24
1:30 AM—2:30 AM (UTC)
Async content
2-4 hrs / week
I used to focus more on visual and interaction design, and didn’t realize how powerful well-crafted insights and recommendations could be. This course really shifted my mindset. Ruby helped me understand how structured thinking and clear storytelling can actually drive product decisions not just support them.
The way she explained frameworks like MECE and SCQA made things click in a way that finally felt useful in real life. It’s helped me communicate better with PMs, clarify my design decisions, and advocate for users with more confidence. Super grateful for this course.

Rido Hendrawan
I love to learn new ways to write my insights and recommendations, and create my reports and presentations. The balance between recorded content and live sessions were perfect.

Raquel Helena Antonio
This course is packed with powerful frameworks and models that truly elevate your ability to craft impactful insights and drive action. Ruby brings a wealth of experience from the consulting world and generously shares it throughout the course. By the end, you walk away with the perfect blend of depth and real-world practicality—exactly what’s needed in a business environment!

Anita Philipose
Since taking this course, I’ve started structuring my research reports in a new way, and it’s made communication with stakeholders much easier. The reports have become more accessible and engaging for everyone, from the core project team to C-level executives.

Alisa Velmiskina
Maven for Teams
Reimbursement
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Everything L&D needs: email template, receipts, and certificate of completion.
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Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
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