Ruby Pryor

Cohort 1

Cohort 2

Masterclass 1

Cohort 3

Cohort 4

Cohort 5

Masterclass 2

Masterclass 4

Masterclass 3

Cohort 6

Turn your research into measurable business impact.

Founder. ex-BCG, ex-Grab.

Founder of Rex. Previously at BCG, Grab, Nous. 

The UX research impact masterclass

Consultant

UX Researcher

Senior UX Researcher

Product UX Researcher

Sr Design Researcher 

Sr Manager, UX Research

UX Analyst/Researcher

Senior Product Designer

Turn customer research into clear, powerful deliverables that drive action. 

Founder at Rex. ex-BCG, ex-Grab.

Grab

Boston Consulting Group (BCG)

Nous Group

Ruby is the founder of Rex, a UX research and strategic design consulting firm. 

In this course I share everything I've learned about how to write with impact that I've learned in a 10+ year career that spanned management consulting, big tech and founding my own UX research agency. I created this course because I believe that good ideas need good communication to thrive. Writing is an essential skill for anyone who works in any organisation from the smallest agile startup all the way through to the biggest publicly listed corporate organisation. Being able to align stakeholders around your ideas, your vision, your insights, and your recommendations is an absolutely critical skill for anyone who works with customer insights. I believe that this is a skill that can be taught and can be improved. Many of us go for long stretches in our career, focusing on other more technical skills. But writing is a critical, foundational skill that can and will increase your influence inside and outside your organisation.

Transform the way you communicate your insights to stakeholders. 

Write better insights from data

 Create frameworks to present data in ways that are easy to understand

Improve the structure and storyline of your deliverables to be more compelling

Quickly communicate the key outcomes of your work to senior stakeholders

Templates that you can use to improve your written work, now

Hands on activities to practice skills and get real time feedback

UX researchers who want to present research findings in a way that is succinct, compelling and galvanizes stakeholders to take action.

Designerswho need to communicate insights with senior stakeholders or clients in ways that are crisp, compelling and memorable.

Product managers ﻿looking to bring together disparate data sources and viewpoints into a document that clarifies strategic direction.

This masterclass will show you how to connect your UX research to dollars, cents, and decisions that matter. You’ll learn practical methods to quantify impact, not just describe it. We’ll move from talking about “insights” to proving how your work redirects priorities and creates measurable value. You’ll leave knowing how to identify and communicate metrics that demonstrate the real impact of UX research - even when you don’t have product data. You’ll understand the four levels of impact that UX research creates inside organisations and how to frame your contribution at each one. And you’ll write your own impact statement, ready to use in a performance review, portfolio, or CV. If you want to grow your influence, build credibility with business stakeholders, and prove the impact of UX research, this action packed 2-hour session will give you the tools and language to do it. This is not a session about doing research. This is a masterclass about how to communicate the impact your research made.

This workshop will transform the way you describe your UX research impact.

Learn how to get from insights and interfaces to dollars and cents.

Learn 5 categories of metrics that show the impact of UX research

Unpack the four levels of UX research impact insight organisations

Write your own impact statement for use in performance reviews or in your CV

UX researchers who need new ways to show their impact to stakeholders in their organisations

UX researchers looking to improve the way they share their impact on their CV

Anyone who wants to think differently about the organisation impact of insights

Build Strategic Influence as a UX researcher

Founder at Rex

Understand the four levels of impact that UX research creates inside organisations.

A framework for UX research impact

Learn how to shift from detailed discussions to high-level, outcome-focused messaging when speaking with senior leaders.

Communication to executives vs working teams

A framework for understanding the types of metrics that show the impact of UX research.

Key metrics that demonstrate your impact

What you need to do before you build your AI prototype

Founder of Rex

You’ll learn how to frame a clear problem statement so your prototype is anchored to a real user or business need.

Define the problem your AI prototype will solve

You’ll learn how to write sharp objectives and testable hypotheses, giving your prototype a clear purpose.

Set objectives and hypotheses to test

You’ll learn how to write a concise brief for your prototyping tool and decide on the right level of fidelity.

Prepare a prototyping brief and test method

Writing Qualitative Research Interview Protocols with AI

Founder, Rex

Learn the key ingredients of a strong discussion guide and how to structure great qualitative research sessions.

Learn the principles of a strong discussion guide

Great AI output needs great AI prompts. Use the principles of strong discussion guides to craft stronger AI prompts.

Turn best practice into AI prompts

Learn how to spot issues with AI output and how to use AI to stress test outputs and push thinking.

Critique and improve AI-generated guides

Strategies to Nail Your Next UX Research Performance Review

Position yourself as a strategic partner by understanding the 4 categories of metrics that UX research impacts.

How to connect research to the critical metrics

The framework I use to quickly communicate the impact of my work

A formula for writing impactful summaries of your work

Executive communication skills for UX researchers

Founder at Rex (ex BCG, Grab)

Learn a repeatable framework to quickly plan what to say to executives.

A simple framework for executive communication

Great UX work needs executive buy-in to succeed.

Why communicating to executives is a critical UX skill

From insights to action: drive impact as a UX researcher

Ruby is the founder of Rex a UX research and strategic design consulting firm.

Explore novel ways to influence your organisation beyond the usual research presentations.

Learn directly from Ruby Pryor

Ruby Pryor

Courses

Level up the impact of your UX research

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