Ruby Pryor

Cohort 1

Cohort 2

Masterclass 1

Cohort 3

Cohort 4

Cohort 5

Masterclass 2

Masterclass 4

Masterclass 3

Masterclass 6

Masterclass 5

Masterclass 7

Cohort 6

Cohort 7

Masterclass 8

Designers who craft user experiences, interfaces, and visual design.

User researchers conducting interviews, usability studies, and customer research to inform product decisions.

User experience design — information architecture, interaction design, usability, and end-to-end experience flows.

Conducting user interviews, surveys, and usability studies to understand customer needs and validate decisions.

Turn your research into measurable business impact. 

Founder. ex-BCG, ex-Grab.

Founder of Rex. Previously at BCG, Grab, Nous. 

The UX research impact masterclass

User Experience Researcher

Senior Analyst

UX Research and Ops

Consultant

UX Researcher

Senior UX Researcher

Product UX Researcher

Sr Design Researcher 

Senior UX Researcher - Hardware Design Team

Turn customer research into clear, powerful deliverables that drive action. 

Founder at Rex. ex-BCG, ex-Grab.

Grab

Boston Consulting Group (BCG)

Nous Group

Ruby is the founder of Rex, a UX research and strategic design consulting firm. 

In this course I share everything I've learned about how to write with impact that I've learned in a 10+ year career that spanned management consulting, big tech and founding my own UX research agency. I created this course because I believe that good ideas need good communication to thrive. Writing is an essential skill for anyone who works in any organisation from the smallest agile startup all the way through to the biggest publicly listed corporate organisation. Being able to align stakeholders around your ideas, your vision, your insights, and your recommendations is an absolutely critical skill for anyone who works with customer insights. I believe that this is a skill that can be taught and can be improved. Many of us go for long stretches in our career, focusing on other more technical skills. But writing is a critical, foundational skill that can and will increase your influence inside and outside your organisation.

Transform the way you communicate your insights to stakeholders. 

Write better insights from data

 Create frameworks to present data in ways that are easy to understand

Improve the structure and storyline of your deliverables to be more compelling

Quickly communicate the key outcomes of your work to senior stakeholders

Templates that you can use to improve your written work, now

Hands on activities to practice skills and get real time feedback

UX researchers who want to present research findings in a way that is succinct, compelling and galvanizes stakeholders to take action.

Designerswho need to communicate insights with senior stakeholders or clients in ways that are crisp, compelling and memorable.

Product managers ﻿looking to bring together disparate data sources and viewpoints into a document that clarifies strategic direction.

Understand how to turn complex problems into clear, structured recommendations that drive confident decisions.

Landing your next tech role isn't just about your craft anymore. Whether you're a designer, PM, researcher, or engineer, decision-makers want people who can frame problems, influence stakeholders, and communicate strategy clearly. This course teaches you the consulting mindset that separates senior tech professionals from those who plateau. You'll learn to structure arguments, navigate ambiguity, and speak the language of business, so your ideas actually get funded, built, and noticed.

Learn how to solve problems and influence stakeholders 

Solve complex problems with consultant-level structure

Think strategically using proven frameworks

Make stronger decisions using numbers

Size markets and quantify impact

Communicate insights with clarity and influence

Present work that builds credibility

UX researchers &amp; designerswho are strong in execution but wants to increase their strategic influence

Product managers and engineersWho have technical skills and want to increase their influence even without being a leader

Aspiring managers and leaderswho want to increase their communication clarity and organisational influence

Your first quant analysis in Claude Code

Build Strategic Influence as a UX researcher

What you need to do before you build your AI prototype

Writing Qualitative Research Interview Protocols with AI

Strategies to Nail Your Next UX Research Performance Review

Executive communication skills for UX researchers

This masterclass will show you how to connect your UX research to dollars, cents, and decisions that matter. You’ll learn practical methods to quantify impact, not just describe it. We’ll move from talking about “insights” to proving how your work redirects priorities and creates measurable value. You’ll leave knowing how to identify and communicate metrics that demonstrate the real impact of UX research - even when you don’t have product data. You’ll understand the four levels of impact that UX research creates inside organisations and how to frame your contribution at each one. And you’ll write your own impact statement, ready to use in a performance review, portfolio, or CV. If you want to grow your influence, build credibility with business stakeholders, and prove the impact of UX research, this action packed 2-hour session will give you the tools and language to do it. This is not a session about doing research. This is a masterclass about how to communicate the impact your research made.

This workshop will transform the way you describe your UX research impact.

Learn how to get from insights and interfaces to dollars and cents.

Learn 5 categories of metrics that show the impact of UX research

Unpack the four levels of UX research impact insight organisations

Write your own impact statement for use in performance reviews or in your CV

UX researchers who need new ways to show their impact to stakeholders in their organisations

UX researchers looking to improve the way they share their impact on their CV

Anyone who wants to think differently about the organisation impact of insights

Get set up with Claude Code and build your data analysis toolkit

Founder. ex-BCG, ex-Grab

Founder of Rex. Previously at BCG, Grab, Nous.

I hear two things from many product people: 1) I want to improve my data analysis skills2) I feel like I'm behind with AI skillsThis workshop addresses these two problems. In three hours, we'll cover everything you need to get up and running with Claude Code for data analysis. We'll go through how to set up Claude Code, Cursor and Python which are the tools you need for data analysis. Then we will walk through a set of foundational quantitative research techniques using survey data. Lastly, I'll show you how to make sure that every piece of analysis you run is easily repeatable,. This means that next you're analysis will take a fraction of the time.I was inspired to create this workshop because I studied statistics as part of my psychology degree, but learnt the tool SPSS. It was frustrating when I joined the workplace because NO ONE uses SPSS. I had all of this statistics knowledge, but suddenly didn't have the skills to use it because I didn't know how to use R or Python. AI has been a huge unlock for me in bridging this gap and I'm excited to share these skills with you!

UX researchers who want to add quant skills to their call expertise

Designers who wants the skills to back up their decisions with quant evidence.

Anyone who wants an introduction to Claude Code but doesn't know where to get started

Learn directly from Ruby Pryor

Ruby Pryor

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