Discover Before You Build AI Products That Execs Approve

Before you become an AI Product Builder - the ability to ship AI Products to customers, you need to be an AI Product Explorer — the ability to connect every decision to a business outcome your executive is accountable for. An AI Product Explorer is given problems to solve, not features to build. That distinction changes how executives see you.

This course teaches the AI product model — the operating model used by world class Product companies . In the product model, you are given problems to solve, not features to build. You own outcomes, not outputs. That distinction changes everything — including how executives see you, and whether your role is worth keeping.

AI Product judgement is the ability to bring deep understanding of your customers, business outcomes, & competitive landscape to every product decision. It is what makes PMs irreplaceable. Engineers own feasibility. Designers own usability. PMs own value — the hardest dimension of all — the reason customers buy or switch.

No — and that's intentional. AI tool tutorials are available for free. This course is about the thinking that prompts cannot replace. Goal is product thinking — not tool proficiency. The PMs who thrive in an AI era are the ones who use AI to think better — not the ones who let AI think for them.

Most PMs are learning AI tools. This course teaches what AI can't replace: strategic thinking, executive alignment, and the ability to build products that matter to the business. If you've felt the pressure to "show AI results" but aren't sure what that means in practice — this is where you start.

(a) A business case you can present to your leadership team, (b) Practiced skills for evaluating and scoping any AI product opportunity, (c) A certificate of completion to share on LinkedIn, (d) Direct feedback from Rocky & a Fortune 10 AI Native PM on your product and your thinking

Free videos teach you what to know. This course teaches you what to do. You'll leave with a AI Product case and direct feedback from an instructor who has spent 20 years making product decisions at the executive level — including deciding who to keep and who to cut.

Yes, the course teaches alignment from the top down. When you can clearly communicate the business value of an AI product to a CEO or CPO, aligning with other stakeholders becomes much easier — because you're speaking a language the whole organization respects. The course builds the core skill that transfers across all of them.

Not directly — and deliberately so. Career decisions are personal & deserve more space than a group course can give them. This course strengthens the skills that keep your options open: building AI Product Strategy, Product Discovery, making exec-level cases, & demonstrating value in ways that lead to promotions & new opportunities.

You are a non technical Product Manager (a) with for 2-3 years of product experience, (2) who uses AI GPT chat at work example ChatGPT, Claude, Gemini, (3) who is open to change/learning new things

You will need access to Claude's professional plan for USD 20 a month. In order to optimize time and money for you, we will cover all practical examples and skill building using just 1 AI tool. Post course, you are welcome to use any AI tools that you prefer.

Each day is structured around a question a real executive would ask — and your job is to answer it by doing the work. Frameworks are used as guardrails in the background, not as content you memorize. By the end of the course, you'll have a vetted AI Product business case for your situation

Yes, this course is taught LIVE with access to the Instructor throughout the duration of the course.

(1) Take your customized business case to your company for approval. (2) Post approval, you build AI products using the various A tools in collaboration with Design and Engineering for commercial launch, (3) Learn & iterate as an AI Builder keeping business outcomes in mind.

Yes, The entire course is built on the previous week towards the final week wherein you leverage your work towards an AI Product business case presented in real time.

We conduct the course for 3 hours per week to align with your work schedule.

We conduct the course for 3 hours per week to align with your personal schedule.

No. The course is designed for non-technical PMs. You'll use Claude — no coding required. The focus is on product thinking and business judgment, not engineering.

Yes. We are conducting classes between 8:00 am to 11:00 am CST that is considerably reasonable across timezones.

Please join the next cohort in order to complete the course and earn your certification.

No. The prices are typically kept lower than industry average.

We have a diversified learners from across the globe with varied cultures and experiences. Please use your best judgement to conduct yourself in a professional manner.

No, each week's course material and live session recording will be published after each live session.

Executive skills — product strategy, mission-to-outcome thinking, stakeholder alignment, executive communication, ROI framing.

Inventor skills — customer discovery, rapid prototyping, assumption testing, scoping, pre-mortem thinking.

Operator skills — business model analysis, monetization, compliance awareness, competitive dynamics, market sizing.