Discover Before You Build AI Products That Execs Approve

A Product Explorer™ — a term coined by Rocky Sharma — is a PM who runs Product Strategy and Discovery before engineering builds, connecting every decision to a business outcome an executive is accountable for. Product Explorer skill is makes PM difficult to replace as AI commoditizes building. Else, AI tools just turbocharge the feature factory.

Five concrete deliverables: (1) A vetted AI product business case ready to present to your CEO or CPO. (2) Direct, live feedback from Rocky and a Fortune 10 AI leader during your final pitch. (3) A certificate of completion you can share on LinkedIn or with your employer. (4) Lifetime access to recordings, materials, and the cohort community.

This AI Product Management course teaches the Product Model — you are given problems to solve and own outcomes, not outputs. Most courses teach tools. This one teaches the Executive, Inventor, and Operator thinking that makes PMs irreplaceable to Executives.

We conduct the course for 3 hours per week to align with your work schedule.

This course is for you if you have 2–3 years of PM experience, have used AI tools (ChatGPT, Claude, Gemini) at work, and are open to changing how you think about product. No technical background required.

Product Builder builds & ships Products using AI tools.

Product Explorer™ is given problems to solve, not features to build, with the ability to connect every decision to a business outcome.

That distinction changes how executives see you.

Without Product Strategy & Discovery, you are not an Explorer. You are a feature factory with better AI tools.

Executive skills — product strategy, mission-to-outcome thinking, stakeholder alignment, executive communication, ROI framing.

Inventor skills — customer discovery, rapid prototyping, assumption testing, pre-mortem thinking.

Operator skills — business model analysis, scoping, monetization, compliance awareness, competitive dynamics, market sizing.

Most PMs searching for an AI Product Management course find tool tutorials. This course addresses the root cause: PMs skip Product Strategy & Discovery. They build faster but move no needles. The solution is Executive, Inventor, & Operator skills using the Product Model— so PMs solve business problems, not ship features.

The Product Model is an operating model where PMs are given business problems to solve — not features to build. They own outcomes, not outputs. Product Strategy & Discovery happens before engineering commits. The result: AI products that move business metrics, not just ship features. (Codified by Marty Cagan / SVPG)

Rocky switched from Project to Product model in 2007. He solves problems that deliver business outcomes via Product management. Sample employers include

• Home Depot (led $1.3 bn P&L),

• BuildDirect (with founders of Amazon Business),

• MSC Direct (1 day delivery),

• U.S. Army (diffuse bombs)

• Indian Army (win a war)

• Cadence (B2B renewals)

• CEO of 3 companies

Yes, it is called 'Solving problems that matter'. Rocky is the world's first practitioner of 'Mission Model Canvas' that focuses on solving problems for a mission leading to specific outcomes. It is a true story of building Ironman’s Helmet to diffuse bombs for U.S. Army using Silicon Valley’s Lean Launchpad Method. https://productledceo.com/books/

'Build to Learn' means running Product Discovery — prototyping, testing assumptions, and validating the business outcome — before engineering builds anything to ship. Most PMs skip this step. This course makes it the foundation of every AI product decision.

Product Strategy & Discovery is the work PMs do before engineering builds anything to ship — setting strategy tied to a business outcome, validating the riskiest assumptions, & building facts that a solution is worth investing in. This is the Product Model — Build to Learn before Build to Ship. Without it, PMs ship faster but move no needles."

AI Product judgement is the ability to bring deep understanding of your customers, business outcomes, & competitive landscape to every product decision. It is what makes PMs irreplaceable. Engineers own feasibility. Designers own usability. PMs own value — the hardest dimension of all — the reason customers buy or switch.

You will need access to Claude's professional plan for USD 20 a month. In order to optimize time and money for you, we will cover all practical examples and skill building using just 1 AI tool. Post course, you are welcome to use any AI tools that you prefer.

Yes, The entire course is built on the previous week towards the final week wherein you leverage your work towards an AI Product business case presented in real time.

(1) Take your customized business case to your company for approval. (2) Post approval, you build AI products using the various AI tools in collaboration with Design and Engineering for commercial launch. (3) Learn & iterate as a Product Builder keeping business outcomes in mind.

No — and that's intentional. AI tool tutorials are available for free. This AI Product Management course is about the thinking that prompts cannot replace. Goal is product thinking — not tool proficiency. The PMs who thrive in an AI era are the ones who use AI to think better — not the ones who let AI think for them.

Free videos teach you what to know. This course teaches you what to do. You'll leave with an AI Product case and direct feedback from an instructor who has spent 20 years making product decisions at the executive level — including deciding who to keep and who to cut.

Yes, the course teaches alignment from the top down. When you can clearly communicate the business value of an AI product to a CEO or CPO, aligning with other stakeholders becomes much easier — because you're speaking a language the whole organization respects. The course builds the core skill that transfers across all of them.

For Live Capstone Project towards building a real AI business case, feedback will be provided by Rocky and a Fortune 10 leader as a Guest judge. Guest Judge will be available for 1 hour so that their key inputs can be leveraged by learners. Based on availability, we may get alternate leaders from scale-ups and startups as Guest Judge.

Not directly — and deliberately so. Career decisions are personal & deserve more space than a group course can give them. This course strengthens the skills that keep your options open: building AI Product Strategy, Product Discovery, making exec-level cases, & demonstrating value in ways that lead to promotions & new opportunities.

Yes, this course is taught LIVE with access to the Instructor throughout the duration of the course.

Please join the next cohort in order to complete the course and earn your certification.

$1,500 across 15 live hours with Rocky directly = exactly $100 per hour. This includes a 1-hour capstone with a Fortune 10 AI leader joining to give live feedback on business case. Coaching at this level typically runs $400–600/hour. Most students get reimbursed by their employer.