Rocky - ProductLedCEO

June 2026

May 2026

March 2026

April 2026

May 19, 2026

Go from PM to the product leader executives trust — by building AI products that get approved and funded.

 3x Head of Product, 2x CEO, 1x GM

The Home Depot

U.S. Army

Cadence

Unilever

Stanford University

Rocky: $1.3B P&L at Home Depot

3x Head of Product |
2x CEO |
1x GM |
Led $1.3 Bn Product dept at Home Depot


AI tools are getting cheaper. Generic PM skills are getting easier to replace. So what does a Product Manager/Leader need to survive — and grow — in the AI era?Not more tools. Not more frameworks. The ability to think like an executive.In this 5-day live course, you'll learn how to identify what AI products are worth building, scope and de-risk them fast, build business case that gets a CEO to say yes — then build one live using Claude.Taught by Rocky, who managed a $1.3B product portfolio at Home Depot and has hired, promoted, and laid off product managers. He knows exactly what separates the ones executives fight to keep.

Build AI products. Get executive buy-in. Stay irreplaceable.

Spot the right AI opportunity

Validate before you build

Scope it like a senior PM

Make the case to leadership

Build a working AI product live

Present and earn executive buy-in

You've shipped at least one product or feature — this course builds on that foundation, not from scratch.

Basic product management experience

You've used ChatGPT, Claude, or Gemini at work or personally — so we can skip the basics and go deeper.

Familiarity with at least one AI tool

The live build sessions run entirely on Claude — you'll need the paid plan to participate in real time.

Access to Claude's paid plan ($20/month)

Product managers feeling pressure to deliver AI results but unsure how to make it count at a business level

Mid to senior PMs who do solid product work but struggle to connect it to what leadership actually cares about.

Anyone in product who wants to go beyond theory and walk away with a real AI product they built themselves.

Find out if buying a small business is your path to financial independence.

1x Founder, 2x CEO, 3x Head of Product

Rocky

AI isn't just changing products — it's eliminating the jobs that build them.If you're a Product Manager (PM) who's watched colleagues get laid off, wondered how long your role is safe, or just realized you're building someone else's wealth — this workshop is for you.Entrepreneurship by Buyout is the path most PMs don't know exists: acquiring a small business that already has customers, revenue, and cash flow — then running it as the CEO.Rocky did it. He acquired a 45-year-old business with no personal savings, converted it into an AI-native company, and now teaches PMs how to evaluate if this path is right for them.In 2 hours, you'll use his proprietary framework to assess your fit, understand the acquisition process, and walk away with a clear YES or NO — not more confusion.

PMs feeling the ceiling of the PM ladder — You're good at your job but tired of building someone else's wealth with no clear way out.

PMs rattled by layoffs and AI uncertainty — You want financial independence that no manager, reorg, or AI tool can ever take away from you.

Curious but confused about business ownership — You've thought about it but don't know where to start. You want a framework to decide.

Alternate career paths for Product Managers in AI era

3x Head of Product | 2x CEO | 1x Founder

What is this uncertainty & how should PM's address this fear?

How to address fear of losing your Product job in AI era?

What are AI Products & how are they different from traditional products?

What should be the approach towards building AI Products?

What are the alternate career paths available for PM's in AI

Live interview with AI-Native Product Lead at Walmart

3x Head of Product, 2x CEO, 1x GM (Former Head of Product at Home Depot: $1.3Bn)

AI Product methodology

Shift from deterministic systems to learning systems

From Digital PM to AI-Native Product Leader

Focus on evals, systems thinking, and iteration loops

Advice for AI PM Interviews

Discover how Product Managers build AI Products at Quora

From building AI products at LinkedIn to Marketplace for LLM's (Poe)

Andy's methodology on building AI products

Common AI model related mistakes that PM's in the digital age make in the AI era

Andy's 'art of the possible' approach on AI model mistakes

How AI is changing teams & Product Manager roles from Individual Contributors to Product Leaders

Andy's thoughts on the evolution of Product role in AI era

Discover A.I Product methodology practiced in Silicon Valley

What has changed & what has remained unchanged in product methodologies from digital to A.I. era in Silicon Valley.

HOW: Lisa's Product methodology for A.I. era

From grocery suppliers at Walmart, Government at X/Twitter to Software Developers at Zapier

HOW: Lisa's approach on engaging ecosystems for AI products

PM skills that Lisa seeks in candidates as a Hiring Manager in A.I. era (typically overlooked by PM candidates)

HOW: Lisa's approach for hiring PM's at Zapier

Transform your Product career from digital to A.I era

3x Head of Product, 2x CEO, 1x Founder (Former Head of Product at Home Depot)

From PM on the PowerPoint team at Microsoft to Product Lead at Gamma (reimagining presentations with A.I.)

Diana's Product role transition from digital to A.I. era

From product journey with a history degree to leading top tier product teams (leveraging A.I. to be 'technical enough)

Diana's Product career journey without a CS degree

From betting on the underdog to $2.1 bn category defining unicorn (investors calling it the dumbest idea)

Learn directly from Rocky - ProductLedCEO

Rocky - ProductLedCEO

Courses

AI-Proof Your PM Career: Build AI Products that Execs Approve

Workshops

From PM to CEO: Buy a Business That Already Makes Money

Lightning Lessons

Alternate career paths for Product Managers in AI era

Live interview with AI-Native Product Lead at Walmart

Discover how Product Managers build AI Products at Quora

Discover A.I Product methodology practiced in Silicon Valley

Transform your Product career from digital to A.I era