Rocky learned Product Management where 'ship fast and fix it later' got people killed.
He led the team responsible for the technology fitted onto the U.S. Army's bomb-disposal suit, Iron Man's helmet, in real life.
That standard followed him into a $1.3 billion P&L at Home Depot, then to single-threaded leadership for the founders of Amazon Business, and to founder-CEO of Procurement AI Inc and Luxeo Platforms today.
Entrepreneur by acquisition: he bought a 45-year-old small business and converted it into an Agentic AI company without VC money.
Across 20 years, what survived a quarter was work tied to the Executive Metric the executive owned. He teaches that connection.
He has mentored at Stanford GSB and taught PMs from 40+ countries with 300+ five-star reviews.
Courses
Multi-day, guided programs to get real results
Product Judgment for AI-era PMs, Builders, & Founders
Built on a $1.3B P&L and a U.S. Army mission. For Practitioners whose CEO measures them on the metric.
Own a Cash-Flowing Business: The PM Path to Owner Altitude
Learn how to become an entrepreneur by acquiring a small business & achieve financial independence.
Lightning Lessons
Free, interactive sessions to explore new topics
Product Lens LIVE Dec 2026 · 10 Stories, 10 Judgment Calls
Product Lens LIVE Nov 2026 · 10 Stories, 10 Judgment Calls
Product Lens LIVE Oct 2026 · 10 Stories, 10 Judgment Calls
Product Lens LIVE Sept 2026 · 10 Stories, 10 Judgment Calls
Product Lens LIVE Aug 2026 · 10 Stories, 10 Judgment Calls
Alternate career paths for Product Managers in AI era
Resources
Alumni reviews
Moriam