Free Lesson
JTBD Quantified
45 min
Jul 15, 2026 2:00 PM
Virtual (Zoom)
In this video
What you'll learn
From Story to Evidence to Decision
How to turn rich qualitative customer stories into quantified, board-ready proof that informs strategic decisions.
Job Mapping and Opportunity Scoring Done Right
Opportunity scoring by importance and satisfaction at the job level critical to informing 'both GTM & product strategy.
Strategic Themes using Principal Component Analysis (PCA)
Collapsing 200+ scattered jobs into a few defensible strategic themes to match to segments, inform product roadmap.
Discover Customer Segments using Latent Class Analysis (LCA)
Finding your highest-value customer segments by shared unmet needs, not job titles or firmographics.
Strategic GTM and Product Decisions
JTBD Quantified helps inform both GTM and product decisions informing who to build for as well as what to build.
Why this topic matters
Not every unmet need deserves investment. Quantified JTBD helps you determine where to build, who to build for, and when to go to market. By measuring opportunity, identifying customer segments, and assessing product readiness, you can confidently decide whether to Build to Enter, Acquire Now, Build to Defend, or Defend & Expand.
You'll learn from
John Gusiff
Managing Partner - Customer Centric LLC
Dominic Ricchetti
Insights Architect, Consultant CX/UX/MR Strategy and Methods
Previously at
