Wed, Jul 15, 2026
6:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Wed, Jul 15, 2026
6:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
86 students
Go deeper with a course
What you'll learn
From Story to Evidence to Decision
Job Mapping and Opportunity Scoring Done Right
Strategic Themes using Principled Component Analysis (PCA)
Discover Customer Segments using Latent Class Analysis (LCA)
Strategic GTM and Product Decisions
Why this topic matters
You'll learn from
John Gusiff
Managing Partner - Customer Centric LLC
John Gusiff is the Managing Partner of Customer Centric Solutions LLC, which he founded in 2002 after 15 years helping leading B2C, B2B, and B2B2C brands improve customer acquisition, engagement, service, and retention.
He combines human-centered design, JTBD insights, and applied behavioral science to help executives in marketing, sales, product, and customer experience rethink how they serve customers and drive growth.
His client work includes American Honda, Canada Goose, Citibank, Ecobee, G Adventures, Gympass, Humana, Porch, lululemon, Royal Ambulance, Shaklee, and TransAlta.
Dominic Ricchetti
Insights Architect, Consultant CX/UX/MR Strategy and Methods
Dominic (Dom) Ricchetti is a quantitative research expert with 40 years of experience at leading research firms and brands.
He launched the Product Lab at ServiceNow and drove product innovation through advanced analytics.
Dom developed many custom methods, particularly for the JTBD frameworks, personas, segmentation, driver analysis and conjoint studies.
With a foundation in engineering, computer science, and masters in operations research, market strategy, and business planning -
Dom empowers professionals new to the field or looking to expand their quantitative skills.
Previously at
