How to Measure Your Product's Business Impact

Product managers often get stuck focusing on "what are we building and when will it be ready" instead of "what will change as a result of building this?" In this workshop, you will up-level your PM career by learning to build an Impact Map to connect the work your team is doing to business impact.

You'll learn from

Jon Harmer

Startup Founder, PM @Google, Mentor, 2x exit, Techstars alum, 25+ yrs experience

Jon has more than 25 years of experience, founding companies, launching new products to a base of over 2 billion MAU, scaling products, and leading/coaching product teams within companies such as Google, CNN, Home Depot, Ford, and Bank of America. Currently a Senior Product Manager at Google, Jon has previously held titles including founder, Vice President of Enterprise Product Management, CMO, Director of Product Management, Senior Product Manager, Vice President of Marketing, and Director of Product Marketing. Jon has a experience across the entire company lifecycle from founding to acquisition over his career. He has developed products across a number of verticals/industries, including SaaS, cloud platforms, telecom, marketing technology, financial services, online media, healthcare, retail, automotive, and public safety. He has coached and mentored hundreds of Product Managers and founders around the world through Google, Techstars, Georgia Tech, and now Maven.

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