Free Lesson
Turn context into positioning and messaging in 30 minutes
Part of Build your AI marketing system in Claude Code, live
45 min
Nov 4, 2026 8:00 AM
What you'll learn
Growth strategy across channels and systems
Map the funnel against last week's goals, then set the strategy across channels and the systems that run them
Positioning with a clear anchor
Pick the market anchor and the differentiation you can prove, from the context files you already have
Product messaging
Turn that position into messaging per persona, ready for every page, deck and post
Yours to keep: the positioning and messaging skills
Free in my public repo on GitHub. The funnel skill is in my $19.99 context plugin
Why this topic matters
Positioning used to take an agency and a few weeks. It takes 30 minutes when Claude starts from a context layer that holds the evidence and skills that know the method. Live on Granola, I'll build: • the funnel and growth strategy • positioning with a clear anchor • product messaging per persona. Bring your homepage headline and the competitor you lose to most. Free for registrants: both skills, in my public repo on GitHub.
