Marketing Engineering University: build the AI GTM system you own

Your seat comes with $1,725 of tools, more than the seat itself: 90 days of Clay with 30K credits (about $1,500), 3 months of Granola Business for you and 4 teammates ($210), and a month of Wispr Flow Pro ($15).

Enrol during one of the free lessons and, if you're among the first five, you also get 30 minutes with me on your setup and on going solo: how to package what you build into an offer, what to charge, and how to find your first clients.

VP or Head of Marketing. AdvisoryAI went from no positioning to a full strategy in one week, then shipped five launches in five weeks, each one leaving a playbook for the next. The system has tracked over $3M of qualified pipeline since: 1,500x the $1,999 seat, a 149,900% return.

In-house marketer or GTM Engineer. At Enhesa, one product marketer now covers four product lines at triple the output. 598 hours of work got done in 98, and the team saves $190,000 a year in headcount it hasn't had to add: 95x the seat, a 9,400% return. Crescendo runs the same system as 17 skills and 5 agents and gets 1,193 hours a year back, $120,000 of work.

Fractional, consultant or agency owner. Enhesa's microsite, case-study hub and brand kit came in six times faster and over $100,000 cheaper than the agency route: 50x the seat, a 4,900% return. In my setup a positioning refresh takes about 3 hours and a landing page about 20 minutes, so you take on agency-size projects as a team of one.

• Enhesa (PE-backed, global scale). Roughly ~598 hours of work compressed to about 98 in terms of positioning, website wireframing, landing page, and design work. 6X faster. That's saved them around $190,000 a year in headcount they haven't had to add.

• Seapoint (seed-stage FinTech). 15+ website pages in a week, plus the product launch kit. Monthly signups 3Xed at launch, and 70% of the new ones landed inside their ICP.

• Crescendo (Series C CX software). 17 skills and 5 agents shipped as a plugin their PMM team installs. That frees about 1,193 hours a year, around $120,000 of work.

• AdvisoryAI (seed-stage FinTech). Over $3M of qualified pipeline tracked through their GTM systems across PMM, outbound, SEO/AEO, and paid marketing.

• Before each Monday, read that week's two short lessons. They tell you what to prep, and it's always something you already have, like a doc or a list of URLs.

• Mondays — Show-and-tell. I share my screen and build the week's thing live, in Claude Code, with a few slides and a FigJam map to set it up and a Notion step-by-step guide to follow along. I build it on a real company, usually one someone in the room volunteers at the start, so you're watching it happen on a business with actual constraints rather than a demo account. Your job on Monday is to watch and ask questions while it's happening.

• Mon-Thur — Build your own. Between Monday and Thursday you do the same thing on your own company. Budget 3 to 5 hours. This is where the course actually happens; the sessions are just the part where you see it done first.

• Thursdays — Office hours. You bring what broke. I share my screen again and we fix them one at a time, live, in front of everyone, because your bug is usually three other people's bug. Nothing is too small.

You'll know the week worked when the "done when" line on that week's project is true for your company. If it isn't by Thursday, that's exactly what office hours are for.

• An ICP, competitor research, positioning or messaging refresh takes an afternoon with my skills and agents. It used to be an agency project, three calls and a few weeks.

• A one-pager, landing page or sales deck takes about 20 minutes, pulled from your ICP, positioning, voice guidelines and brand colours, with no designer in the loop.

• And the tasks I used to redo by hand, the weekly report, the tenth rebuild of the same deck, now run as skills and routines, so I review output instead of producing it. That's the system you build over four weeks, on your own company.