Build your AI marketing system in Claude Code, live

Wed Oct 21·12:00 PM UTC

5 mistakes marketers make setting up Claude Code

Most marketers stay in Claude chat, or use Claude Code like a chat window. Every task in one thread, no CLAUDE.md, default model and effort, and a context window that fills up halfway through. The output drifts and the bill climbs. I've trained 265+ GTM operators and see these five in every cohort. In this session I'll show each one and fix it live on Granola. You'll get my CLAUDE.md starter and setup checklist after the session. No code.

You'll learn from

Matteo Tittarelli

Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients

Wed Oct 28·12:00 PM UTC

5 critical resources to create differentiated context

What your best customers want and what your founder believes are written down, in sales calls, on your website and in podcast interviews. Claude can't use any of it until it's codified. In this session I'll take Granola's website, customer reviews and founder interviews and build five files live: win-loss patterns, ICP, competitors, founder POV and goals. Bring your URL and two call transcripts. You'll get the five skills after the session.

You'll learn from

Matteo Tittarelli

Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients

Wed Nov 4·1:00 PM UTC

Turn context into positioning and messaging in 30 minutes

Positioning used to mean an agency, three calls and a few weeks. In my setup a positioning refresh takes an afternoon, because Claude starts from files that already hold the evidence. In this session I'll take Granola's context files and build its funnel, positioning and product messaging live. Bring your homepage headline and the competitor you lose to most. You'll get the positioning, messaging and funnel skills after the session.

You'll learn from

Matteo Tittarelli

Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients

Wed Nov 11·1:00 PM UTC

Build your brand kit and tone of voice in 30 minutes

Claude can know your ICP and positioning and still sound like every AI draft, in colours you'd never pick. Brand kit and tone of voice are the last two files of the context layer, and every asset depends on them. In this session I'll extract both from Granola's website and writing live, then run the same draft with and without them. Bring your website URL and three posts you're proud of. You'll get both skills after the session.

You'll learn from

Matteo Tittarelli

Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients

Wed Nov 18·1:00 PM UTC

Plan a full product launch from one PRD in 30 minutes

A launch usually lives in one person's head and twelve Slack threads. I've run 100+ launches, and at AdvisoryAI I shipped five in five weeks, each one leaving a playbook for the next. In this session I'll launch a made-up Granola feature live from a single PRD, plan to copy to banners, all pulled from the context built in earlier sessions. Bring something you're launching in the next 60 days. You'll get the launch skill after the session.

You'll learn from

Matteo Tittarelli

Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients

Wed Nov 25·1:00 PM UTC

Write and design an on-brand homepage in 30 minutes

Most AI homepages look and read the same, because Claude has never seen the positioning or the brand. Seapoint shipped 15+ website pages in a week once those files existed, and monthly signups 3Xed at launch. In this session I'll rebuild Granola's homepage live: a lo-fi wireframe on Vercel, then the copy, the design with shadcn components, and the animations. Bring the page you'd rebuild first. You'll get the website skills after the session.

You'll learn from

Matteo Tittarelli

Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients

Fri Nov 27·1:00 PM UTC

Marketing Engineering University: ask me anything

Before the session, check the syllabus: maven.com/matteo-tittarelli/marketing-engineering-university-genesys-growth. Cohort 2 runs 30 Nov to 23 Dec. I'll walk through the four weeks, show what cohort 1 built and what the same system did for clients like Enhesa and Seapoint, and answer every question you bring. It's the best way to see how I teach and whether the course fits where you are.

You'll learn from

Matteo Tittarelli

Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients