Free Lesson
Build your brand kit and tone of voice in 30 minutes
Part of Build your AI marketing system in Claude Code, live
45 min
Nov 11, 2026 8:00 AM
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What you'll learn
A brand kit Claude can read
Pull colours, fonts, logo rules and visual style from a website into one file every design uses
Tone of voice from real writing
Build voice guidelines from published content, with the words to use and the ones to ban
What the two files change
Every page, deck, banner and post comes out on brand, and a rule checks each draft against the voice guide
Why this topic matters
Claude can know your ICP and positioning and still sound like every AI draft, in colours you'd never pick. Brand kit and tone of voice are the last two files of the context layer, and every asset depends on them. In this session I'll extract both from Granola's website and writing live, then run the same draft with and without them. Bring your website URL and three posts you're proud of. You'll get both skills after the session.
