Thu, Jul 23, 2026
4:00 PM UTC (30 minutes)
Virtual (Zoom)
Free to join
Thu, Jul 23, 2026
4:00 PM UTC (30 minutes)
Virtual (Zoom)
Free to join
What you'll learn
Understand What NIL Really Means for You
Learn what NIL is, why it matters, and how it creates real business opportunity for student-athletes.
See What Brands Are Actually Looking For
Discover what makes an athlete attractive to brands, beyond just stats and follower counts.
Get a Clear Starting Point for Your NIL Journey
Walk away knowing exactly what to focus on first to start building your brand and your opportunities.
Why this topic matters
NIL has changed what it means to be a student-athlete. You're no longer just competing - you have a Name, an Image, and a Likeness platform that carry real business value. But most athletes and parents don't know where to start, what brands actually want, or how to turn opportunity into income. This session gives you the clarity to understand NIL and take your very first confident steps.
You'll learn from
Dr. Maribeth Kuzmeski
Professor, author, speaker & brand builder for athletes
Dr. Maribeth Kuzmeski, Ph.D. is one of the nation's leading voices on NIL strategy for student-athletes.
- Has taught hundreds of student-athletes on NIL strategy since 2021, when the NCAA's new guidance first made NIL possible
- Authored the first book written specifically on NIL for student-athletes
- Founded The Brand Squad, a program dedicated to helping student-athletes build their personal brand
- Speaks nationally on proven NIL strategies that help student-athletes turn their platform into real opportunity