Maribeth Kuzmeski

Professor, author, speaker & brand builder for athletes

Cohort 1

Dr. Maribeth Kuzmeski

NIL 101: What Every Student-Athlete Needs to Know

Maribeth Kuzmeski, PhD

From Invisible to In-Demand: Personal Brand Foundations

You're Good at Your Job. It's Time to Be Known for It.

Branding Strategist, Author, Professor

Professor, author, speaker & brand builder for professionals & athletes

You're skilled, hardworking, and getting real results — so why does it feel like recognition, referrals, and promotions keep going to someone else? I see this constantly with the financial advisors, corporate professionals, and entrepreneurs I work with: real expertise, hidden behind a brand that hasn't caught up to it.This 3-hour workshop builds directly on the foundations from the Lightning Lesson, moving from "what is a personal brand" to "here's exactly how to build and use yours." You'll leave with a clear brand position that sets you apart, a visibility strategy to get you in front of the right people, the executive presence to communicate your value with confidence, and a polished bio and LinkedIn profile that finally reflect who you really are.This isn't theory. You'll work through live exercises, get real feedback, and build these pieces in real time, so you leave with something usable, not just inspired.I've spent 20+ years as founder of Red Zone Marketing coaching financial advisors, Fortune 500 leaders, and entrepreneurs on exactly this. I know the gap between being good at your job and being known for it - and I built this workshop to close it.

Learn actionable strategies to amplify your personal brand and transform how others see your value, influence, and career potential.

Define a Brand Position That Sets You Apart from Peers

Build a Bio and LinkedIn Profile That Reflect Your Brand

Build a Visibility Strategy That Gets You Noticed by Decision-Makers

Develop the Executive Presence to Command the Room

The Corporate Professional: Doing great work but overlooked for promotion - ready to build the visibility and presence that gets noticed.

The Entrepreneur or Consultant: Building a business around their own name and needs a clear, consistent brand that attracts clients.

The Financial Advisor: Has real expertise but needs a stronger brand to build trust, attract referrals, and stand out in a crowded market.

Most D1 Athletes Have NIL Opportunity But Few Know How to Capture It

NIL Author, Professor & Brand Strategist

You're a Division I athlete and your Name, Image, and Likeness have real business value right now. But most student-athletes are leaving money on the table. Not because brands don't want them. But because no one ever taught them how to turn their athletic identity into a business.The NIL era created the opportunity. But most athletes are:<ul><li>Posting without a strategy that attracts brands or grows followers</li><li>Pitching awkwardly - or not at all - and waiting for deals to find them</li><li>Missing their best NIL opportunities because they don't know where to look</li></ul>Meanwhile, athletes with smaller followings are landing sponsorships because they've built a brand businesses can say yes to. In three focused hours, this workshop fixes that. You'll leave with a clear brand identity, a growth-driven content strategy, a compelling pitch, mapped NIL opportunities, and a content calendar you can put to work the same week.Your Name, your Image, and your Likeness are already worth something. This workshop makes sure the right people know it and gives you everything you need to go get the deals you deserve.

Master your brand, content, and pitch so businesses see you as a partner - not just a student-athlete.

Build a Brand That Attracts Business Deals

Become an Influencer

Pitch and Land Real NIL Opportunities

The Talented Unknown: A skilled D1 athlete with a small following who has no idea how to turn their talent into NIL income.

The Ready-to-Monetize Athlete: A driven D1 athlete who wants to professionalize their brand and finally start landing real NIL deals.

The Supportive NIL Parent: A parent of a future or current D1 athlete who wants to help maximize their child's NIL potential and income.

Maribeth Kuzmeski will transform NIL potential into a powerful brand