NIL Power Play: Build Your Brand, Grow Your Influence & Land Business Deals
Dr. Maribeth Kuzmeski
NIL Author, Professor & Brand Strategist
Most D1 Athletes Have NIL Opportunity But Few Know How to Capture It
You're a Division I athlete and your Name, Image, and Likeness have real business value right now. But most student-athletes are leaving money on the table. Not because brands don't want them. But because no one ever taught them how to turn their athletic identity into a business.
The NIL era created the opportunity. But most athletes are:
Posting without a strategy that attracts brands or grows followers
Pitching awkwardly - or not at all - and waiting for deals to find them
Missing their best NIL opportunities because they don't know where to look
Meanwhile, athletes with smaller followings are landing sponsorships because they've built a brand businesses can say yes to. In three focused hours, this workshop fixes that. You'll leave with a clear brand identity, a growth-driven content strategy, a compelling pitch, mapped NIL opportunities, and a content calendar you can put to work the same week.
Your Name, your Image, and your Likeness are already worth something. This workshop makes sure the right people know it and gives you everything you need to go get the deals you deserve.
What you’ll learn
Master your brand, content, and pitch so businesses see you as a partner - not just a student-athlete.
Define your unique brand identity, story, and value so businesses see exactly why you're worth partnering with.
Learn the content and platform strategies that turn followers into an audience brands actually want to reach.
Use platform analytics to understand what's working and make smarter, data-backed content decisions.
Identify what to post, how often, and which platforms matter most for your sport and audience.
Build the habits and systems that grow your following consistently, not just when you have time.
Craft a confident, compelling pitch that gets brands to say yes instead of going unanswered.
Map your specific NIL opportunities so you know exactly who to approach and why.
Build a content calendar you can execute the same week to start showing up consistently.
Workshop agenda
Welcome & The NIL Opportunity
Set the stage: why NIL is a real business opportunity for D1 athletes, and what you'll walk away with by the end of today's session.
Creating Your Powerful Brand
Define your unique brand identity, personal story, and value proposition - the foundation brands look for before they say yes to a partnership.
From Content Creator to Influencer
Learn what to post, how often, and which platforms matter most for your sport so you grow a following that brands actually want to reach.
Platform Analytics That Actually Matter
Understand the metrics that count, how to read your own data, and how to use it to make smarter, faster content decisions.
Creating Your Pitch
Build a confident, compelling pitch you can send to brands covering what to say, how to follow up, and how to close the deal.
Your Powerful Content Calendar
Build a realistic content calendar you can start using the same week, so you show up consistently instead of sporadically.
NIL Opportunity Map & Action Plan
Map your specific NIL opportunities by sport, platform, and audience and leave with a clear plan for who to approach first.
Learn directly from Maribeth
Dr. Maribeth Kuzmeski
Professor, author, speaker & brand builder for athletes
Who this workshop is for
The Talented Unknown: A skilled D1 athlete with a small following who has no idea how to turn their talent into NIL income.
The Ready-to-Monetize Athlete: A driven D1 athlete who wants to professionalize their brand and finally start landing real NIL deals.
The Supportive NIL Parent: A parent of a future or current D1 athlete who wants to help maximize their child's NIL potential and income.
What's included
Live sessions
Learn directly from Dr. Maribeth Kuzmeski in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills on LinkedIn.
Maven Guarantee
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Frequently asked questions
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Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$250
USD
11am–2pm EDT