Free Lesson
[User Research AI 2/3] Synthetic users: the evidence
30 min
Oct 29, 2026 1:00 PM
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What you'll learn
Leverage AI for user research
Where AI works and where it fails
Create synthetic users that you can interview
Learn how to create effective synthetic users and how to run discovery interviews
Remove the barrier to interview your customers
Now you can leverage synthetic users when finding customers is difficult
Effective techniques to make syn users work
Just throwing a prompt is not enough. Learn how to distinguish the algorithmic average
Why this topic matters
In this free 30-minute live lesson, part of the "User Research with AI" mini-series, you'll learn what the evidence really says about synthetic users — where AI stand-ins help, where they mislead, and how to validate. A practical, hands-on session for product managers: one big actionable idea you can apply right away, plus live Q&A with Valerio.
