Certified AI and Product Trainer
Valerio's AI-driven assistant


For PMs who make real product decisions and want to leverage AI from customer discovery to product validation, vibe-coding prototypes, and agentic automations: become a Certified AI Product Innovator.
Learn by doing:
Optimize your AI product workflow from idea to launch
Use AI for customer and market discovery including synthetic users and interview synthesis
Build prototypes and MVPs with vibe-coding (Lovable, Replit, Claude Design, etc.)
Validate product assumptions with AI
Automate your workflows with AI Agents and build Skills for repeatable tasks
Use Evals to monitor the performance of AI products and ensure quality of the outputs
Learn how to build AI products and identify strategic tradeoffs
Hands-on bootcamp with capstone project: build your own product from discovery to vibe-coded prototype.
✨Learn from an expert practitioner actively building AI products
✨Author of "AI for Product Managers", ranked Amazon #1 new release in Computer & Technology
✨Top-rated trainer
Two formats:
Instructor-led cohort: 2.5 weeks (short, intensive, focused) + 5 live sessions + 1-on-1 coaching
Self-paced: Learn at your own pace + 1-on-1 coaching + community
🚨DISCOUNTS: Pay out-of-pocket? Laid off? Email me
Learn how to use AI super powers to accelerate customer discovery, validate solutions, and make better product decisions.
Create Synthetic Users, practice interview guides, and conduct synthetic customer interviews.
Synthesize your discovery and market research, and generate insights and opportunities.
Use dedicated tools like ProductQuest.ai to synthesize your users and accelerate customer discovery.
Build prototypes and functional MVPs with vibe-coding.
Learn how to use AI to ideate, prototype, prioritize, and validate new ideas quickly.
Practice using Lovable, Replit, Claude Design, Figma Make, and Claude Code.
Define, create, oversee AI Agents that work independently and handle recurring PM work.
Create a repeatable workflow that you can apply to your job from discovery to PRD.
Create your own Skills and AI Agents for repeatable tasks.
Understand the AI pricing models and how they impact product development and strategy.
Understand when to use AI and its limitations.
Establish Evals and monitor the performance of your AI system.
Earn a Certified AI Product Innovator CAIPI certification to demonstrate your expertise.
Establish shared AI-driven workflows with your product team.
Demonstrate expertise with a capstone product built during the course with AI.
Learn how LLMs work, opportunities and limitations with a PM lens.
Leverage AI practices throughout the PDLC and support AI Product Sense.
Make AI a core substrate of product design to drive every PM decisions on your products.

Product Management and AI trainer. Author, "AI for Product Managers".

I have extensive knowledge on anything AI, Product Management, and Agile

Senior Product Managers and experienced Product Owners
PMs who want to move beyond “AI curiosity” to real, practical use of AI in product discovery and development, with hands-on practice.
PMs who want a deep-dive on how to use AI in product work to extend their PDLC.
Only in live cohorts
Live sessions
Learn directly from Valerio Zanini & Spark in a real-time, interactive format.
Live and self-paced cohorts include
Certificate of completion (CAIPI Certification)
Earn your CAIPI certification and share your new skills with your employer or on LinkedIn.
Free copy of my book
A digital copy of my book "AI for Product Managers" is included in the course.
1-on-1 coaching sessions
Every week, follow-up coaching calls with Valerio for implementation and support.
Pre-defined prompts / Skills for PM work
A library of prompts and Claude Skills you can use in your daily job.
Free trial of ProductQuest.AI
Platform for customer research and synthesis.
Access to my Virtual AI Agent 24/7
My AnswersFromMe AI Agent can answer questions on AI, Product Management, and Agile whenever you need help
Hands-on practice
Practical exercises after each session. Work on a real product idea and use AI from discovery to prototype.
Repeatable worflow
Learn a repeatable workflow that you can apply to your product decisions.
Community of peers
Collaborate, stay accountable, and share insights with like-minded professionals.
Lifetime access
Go back to course content and recordings whenever you need to.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
5 live sessions • 55 lessons • 7 projects
Live sessions
4 hrs / week
Lecture, Q&A, and student projects review
Projects
2-4 hrs / week
Work on a real product idea while practicing AI tools for Discovery, Ideation, Prototyping, and Validation. Apply a repeatable playbook that can be used in any project.
Async content
1 hr / week
Additional articles and videos to further your expertise
A few initial topics to set the foundations and get your thinking started
Welcome to the AI for Product Managers course
How AI Reshapes the Three PM Core Competencies
Prompt Engineering
Verify Accuracy and Detect Hallucinations in AI Outputs
Product Case Study: WaterKoolr
Dec
1
#1: Problem definition and customer research with syn users
Session Objectives
Intro to PART 1: Problem Space
What is AI (and what are LLMs)?
The impact of AI on the PDLC
AI for User and Market Research
Demo: AI to create and practice Interview Guides
Customer research with Synthetic Users
Demo: Interview synthesis and insight generation with AI
Demo: ProductQuest
Download Prompts PART 1: Discovery
To Do: Synthetic Users Practice
To Do: Interview Practice
1-on-1 coaching session
Dec
3
#2: Synthesis of interviews and ideation with AI
Session Objectives
Intro to PART 2: Solution Space
Demo: Accelerate and expand ideation of solutions with AI
Demo: Use AI to identify outcomes and assumptions for your product idea
Demo: Identify the risks of your product
Demo: Identify and refine the list of Features for your product
How to avoid AI feature factory with Product Journey Maps
Download Prompts PART 2: Ideation and Solution Design
To Do: Solution Ideation and Exploration
1-on-1 coaching session
Dec
8
#3: Vibe-Coding to Create Prototypes and Validate Solutions
Session Objectives
Vibe-coding: How it works, how to use it, capabilities of different tools
Build Non-Functional and Functional Prototypes with vibe-coding
Demo: Vibe-coding with Lovable
Demo: Vibe-coding with Figma Make
Demo: Vibe-coding with Claude Design
Demo: Generate prompts for vibe coding
How to generate a PRD from a prototype
Download Prompts PART 3: vibe-coding
To Do: Build a prototype
1-on-1 coaching session
Context Engineering: Make your AI an expert on your product
To Do: Create Your Product Context Document
Dec
11
#4: Define and create Agents with Claude Cowork and Make AI
Session objectives
AI Agents: introduction
What AI Agents are (and a look at MCP Servers)
Demo: Build an AI Agent with Claude Cowork
How to identify what tasks or activities to automate
Compare different AI Agentic Platforms (Make AI, n8n, Paperclip, etc.)
Demo: Use Claude Skills to train your AI on repeatable tasks
Demo: Claude Skill: generate outcomes for your product
Download worksheet PART 4
Download Skills Package
Identify your task(s) to automate

Book "AI for Product Managers" - digital copy offered to students
Digital copy included in the registration
Valerio's book "AI for Product Managers" is a companion to this course. You get a free copy when you register.
What you learn in the book
How to effectively use AI in your PM job.
Distinguish between Accelerate, Expand, and Simplify opportunities.
Save weeks of time by using the right tools at the right moment in the PDLC
Why building an AI product is different from a traditional SW product
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$895
USD
2 cohorts
Available as self-paced