AI for Product Managers
2 Weeks
·Cohort-based Course
Learn how to use AI to accelerate customer discovery, validate solutions, and make better product decisions, without leaving your desk
AI for Product Managers
2 Weeks
·Cohort-based Course
Learn how to use AI to accelerate customer discovery, validate solutions, and make better product decisions, without leaving your desk
I have trained Product Managers at
Course overview
Get AI super powers to grow in your PM job
Using AI in product management is not just about getting better at ChatGPT. It's about how to leverage AI across the product development life cycle (PDLC) to accelerate, expand, and simplify what's possible.
Unfortunately, most AI courses for PMs focus on how to build AI-powered features. But PMs can benefit from AI practices regardless of the type of product they are building. This is the focus of this course: helping PMs expand the daily practice of product management and giving PMs super powers.
Over two weeks, you’ll learn—by doing—how to use AI to accelerate discovery, synthesize insights, explore solutions, and support decisions, while understanding where AI helps and where it can mislead. This is a hands-on, instructor-led cohort for PMs who make real product decisions.
Course Structure (PDLC-Aligned):
1. Discover – AI-Accelerated Customer Discovery
2. Define – Insight Generation & Problem Framing
3. Design – Ideation & Solution Shaping with AI
4. Drive – Validation of Solutions, Decision-Making, Risk & Trust
Each session builds on the previous one with hands-on exercises on a real product idea. You practice using AI tools and refining your prompts while developing a critical mindset for when and how AI makes sense.
How the Course Works:
Duration: 2 weeks (short, intensive, focused) + Graduation Demo day
Format: Instructor-led cohort with 4 live sessions (you get help as you go)
Sessions: 2 sessions per week (gives you time to internalize)
Between sessions: Hands-on individual assignments (to build the practical muscles)
You will:
• Work on a shared real-life product case in small groups
• Complete individual exercises for each phase of the PDLC
• Review and discuss peers’ work
• Learn through comparison, challenge, and reflection
• Group collaboration is encouraged, but individual practice is required.
Instructor:
• Author of "AI for Product Managers"
• Product leader with hands-on experience applying AI to real product work
• Focused on practical frameworks, not theoretical AI
• 10-year experience running cohort-based training sessions for Product Managers
This course is grounded in real-world product decision-making.
Who is this course for
01
Product Managers, Senior PMs, Group PMs. Product Leaders responsible for discovery and decision-making.
02
PMs who want to move beyond “AI curiosity” to real, practical capability. PMs who want hands-on practice to accelerate their own product job
03
This course is not a beginner introduction to product management or a tutorial on ChatGPT. It's a deep-dive on how to use AI in product work
What you’ll get out of this course
Accelerate your Product Management job
Understand how AI expands each of the PDLC phases in Discovery, Define, Design, and Drive. Accelerate your process from problem definition to idea validation and drive innovation.
Use AI to accelerate customer discovery without losing skepticism or empathy
Learn how to use AI for customer and market Discovery, from creating synthetic users and interview guides, to conducting customer interviews. All with a critical eye focused on strategy.
Apply AI to synthesize insights and frame problems without inventing certainty
Learn how AI can accelerate and expand insight generation, interview synthesis, and problem definition. Define problems without inventing false certainty.
Use AI to expand solution space and prototype quickly, without premature convergence
In the Design and Drive phases, AI can accelerate and expand ideation and problem-solution fit. Learn how to use AI to ideate, prototype, and validate new ideas quickly.
Build repeatable AI-augmented workflows you can reuse in real product work
Practice real-life product decisions while working hands-on with AI tools. Learn a repeatable workflow that you can apply to make product decisions. Use AI to support your job, while retaining full ownership and accountability.
What’s included
Live sessions
Learn directly from Valerio Zanini in a real-time, interactive format.
Hands-on practice
Practical exercises after each session. Work on a real product idea and use AI from discovery to prototype.
Repeatable worflow
Learn a repeatable workflow that you can apply to your product decisions.
Pre-defined prompts for PM work
A library of prompts you can use in your daily job.
Free copy of my book
A digital copy of my book "AI for Product Managers" is included in the course.
Community of peers
Collaborate, stay accountable, and share insights with like-minded professionals.
Lifetime access
Go back to course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
1-on-1 coaching
Follow-up coaching call with Valerio for implementation and support.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
5 live sessions • 4 lessons • 6 projects
Week 1
Feb
17
Interactive Session 1: Discovery with AI
Tue 2/177:00 PM—9:00 PM (UTC)Feb
20
Interactive Session 2: Define
Fri 2/207:00 PM—9:00 PM (UTC)
Discovery with AI: Synthetic Users & Interviews
Define with AI: Accelerate Insight Generation & Problem Framing
Week 2
Feb
24
Interactive Session 3: Design and Ideation
Tue 2/247:00 PM—9:00 PM (UTC)Feb
27
Interactive Session 4: Drive, Validate & Decide
Fri 2/277:00 PM—9:00 PM (UTC)
Expanding Ideation & Solution Design with AI
Drive Decision-Making, Analyze Risk & Trust
Post-course
Mar
10
Graduation - Demo and Wrapping up
Learn from a real PM
Digital copy included in the registration
Valerio's book "AI for Product Managers" is a companion to this course. You get a free copy when you register.
What you learn in the book
- How to effectively use AI in your PM job.
- Distinguish between Accelerate, Expand, and Simplify opportunities.
- Save weeks of time by using the right tools at the right moment in the PDLC
- Why building an AI product is different from a traditional SW product
Bonus content
- AI Prompts and AI AI Cost Calculator
- Case studies and follow-on articles
Meet your instructor
Valerio Zanini
Valerio Zanini is a Certified Product Innovation Trainer (CPIT) and a Certified Scrum Trainer (CST). As a Product Management trainer, he works with organizations worldwide to spark the adoption of Product Thinking practices.
I have trained Product Managers at
Career highlights
Since 2017, Product Management and Innovation trainer. Formerly Director, Product Development at Capital One. Co-Founder, Spark Engine.
Founder of 3 startups, 1 exit.
Author of AI for Product Managers and of Deliver Great Products that Customers Love.
Product leader with hands-on experience applying AI to real product work.
Learn more about Valerio: visit my website
Join an upcoming cohort
AI for Product Managers
Cohort 1
$695
Dates
Payment Deadline
Cohort 2
$695
Dates
Payment Deadline
Course schedule
4-6 hours per week
Tuesdays & Fridays
2:00pm - 4:00pm EST
Interactive sessions with the instructor to learn new topics, review assignments, and get support.
Hands-on Assignments
2 hours per week
After each session, you work on a real product using the AI tools and practices learned in the session. This builds the muscles and your repeatable workflow.
Graduation Demo Day
At the end of the course, we'll meet for a final demo of the products built by each team and to get additional support.
Discovery: AI Prompts for Product Managers
AI can be an effective accelerator for your customer discovery activities. Download this free resource to learn how you can create synthetic users and conduct customer interviews - all without leaving your desk.
You get my 5 Essential AI Prompts for Customer Discovery and can start practicing with them before enrolling in my course.
Get this free resource
Listen to interview podcast
This interview focuses on the benefits and challenges that PMs find in using AI.
It was posted on a German channel, but the interview was conducted in English.
Get the link to listen to it on Spotify.
Listen to my interview
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
AI for Product Managers
Cohort 1
$695
Dates
Payment Deadline
Cohort 2
$695
Dates
Payment Deadline
$695
USD
2 Weeks