Product Innovation & AI Trainer

Using AI in product management is not just about getting better at ChatGPT. It's about leveraging AI across the product development life cycle (PDLC) to accelerate, expand, and simplify what's possible.
Unfortunately, most AI courses for PMs focus on how to build AI-powered features. But PMs can benefit from AI practices regardless of the type of product they are building. This is the focus of this course: helping PMs expand the daily practice of product management and giving PMs super powers.
Over two weeks, you’ll learn—by doing—how to use AI to accelerate discovery, synthesize insights, explore solutions, and support decisions, while understanding where AI helps and where it can mislead. This is a hands-on, instructor-led cohort for PMs who make real product decisions.
Duration: 2 weeks (short, intensive, focused) + Graduation Demo day
Format: Instructor-led cohort with 2 sessions per week (see schedule below)
Between sessions: Hands-on individual assignments (to build the practical muscles)
Learn how to use AI to accelerate customer discovery, validate solutions, and make better product decisions, without leaving your desk
Understand how AI expands each of the PDLC phases in Discovery, Define, Design, and Drive.
Accelerate your process from problem definition to idea validation and drive innovation.
Use AI for customer discovery and market research.
Create Synthetic Users, practice interview guides, and conducting synthetic customer interviews.
Synthesize your discovery and market research, and generate better Insights
Practice real-life product decisions while working hands-on with AI tools.
Learn a repeatable workflow that you can apply to your job.
Customize your AI prompts
Learn how AI can accelerate and expand insight generation.
Distinguish between trustable outputs and hallucinations.
Techniques to minimize mistakes and improve accuracy of results.
Accelerate and expand ideation and problem-solution fit with AI.
Learn how to use AI to ideate, prototype, prioritize, and validate new ideas quickly.
Build prototypes and functional MVPs with vibe-coding.

Product Management and Innovation trainer. Author, "AI for Product Managers".
Product Managers, Product Owners, Product Leaders, and entire product teams. Startup founders and product designers.
PMs who want to move beyond “AI curiosity” to real, practical use of AI in product discovery and development, with hands-on practice.
This course is not a beginner tutorial on ChatGPT. It's a deep-dive on how to use AI tools in product work.

Live sessions
Learn directly from Valerio Zanini in a real-time, interactive format.
Hands-on practice
Practical exercises after each session. Work on a real product idea and use AI from discovery to prototype.
Repeatable worflow
Learn a repeatable workflow that you can apply to your product decisions.
Pre-defined prompts for PM work
A library of prompts you can use in your daily job.
Free copy of my book
A digital copy of my book "AI for Product Managers" is included in the course.
Community of peers
Collaborate, stay accountable, and share insights with like-minded professionals.
Lifetime access
Go back to course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
1-on-1 coaching
Follow-up coaching call with Valerio for implementation and support.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
4 live sessions • 10 lessons • 6 projects
Mar
17
Interactive Session 1: Discovery with AI
Mar
20
Interactive Session 2: Define
Mar
24
Interactive Session 3: Design and Ideation
Mar
27
Interactive Session 4: Drive, Validate & Decide
Live sessions
4 hrs / week
Lecture, Q&A, and student projects review
Tue, Mar 17
6:00 PM—8:00 PM (UTC)
Fri, Mar 20
6:00 PM—8:00 PM (UTC)
Tue, Mar 24
6:00 PM—8:00 PM (UTC)
Fri, Mar 27
6:00 PM—8:00 PM (UTC)
Projects
2-4 hrs / week
Work on a real product idea while practicing AI tools for Discovery, Ideation, Prototyping, and Validation. Apply a repeatable playbook that can be used in any project.
Async content
1 hr / week
Additional articles and videos to further your expertise

Book "AI for Product Managers" - digital copy offered to students
Digital copy included in the registration
Valerio's book "AI for Product Managers" is a companion to this course. You get a free copy when you register.
What you learn in the book
How to effectively use AI in your PM job.
Distinguish between Accelerate, Expand, and Simplify opportunities.
Save weeks of time by using the right tools at the right moment in the PDLC
Why building an AI product is different from a traditional SW product
$695
USD
6 days left to enroll