Get AI super powers to grow in your PM job
Using AI in product management is not just about getting better at ChatGPT. It's about leveraging AI across the product development life cycle (PDLC) to accelerate, expand, and simplify what's possible, with AI super powers.
Over two weeks, you’ll learn - by doing - how to use AI to:
Understand how AI works, when to use it, and possible risks
Create synthetic users and run discovery interviews with AI tools
Use vibe-coding to build prototypes and MVPs of features or entire products
Learn how to create and use PRDs with AI
Identify opportunities for AI in your workflow with a reusable library of prompts and Skills
Advance your use of Claude Skills, Claude Code, Replit, Lovable, NotebookLM, ProductQuest, etc.
This is a hands-on, instructor-led cohort for PMs who make real product decisions.
Duration: 2.5 weeks (short, intensive, focused)
Format: Instructor-led cohort with 2 sessions per week (see schedule below)
Between sessions: Hands-on assignments to build the practical experience
What you’ll learn
Learn how to use AI super powers to accelerate customer discovery, validate solutions, and make better product decisions.
Understand how AI expands each of the PDLC phases in Discovery, Define, Ideate, and Drive.
Use AI prompts to accelerate your process from problem definition to idea validation and drive innovation.
Learn advanced use of AI tools including: Claude Skills, Claude Code, Replit, Lovable, NotebookLM, ProductQuest, and others.
Create Synthetic Users, practice interview guides, and conduct synthetic customer interviews.
Synthesize your discovery and market research, and generate insights and opportunities
Use dedicated tools like SyntheticUsers.com and ProductQuest.ai to synthesize your users and accelerate customer discovery
Build prototypes and functional MVPs with vibe-coding.
Learn how to use AI to ideate, prototype, prioritize, and validate new ideas quickly.
Practice using Lovable, Replit, and Claude Code
Practice real-life product decisions while working hands-on with AI tools.
Learn a repeatable workflow that you can apply to your job.
Customize your AI prompt library and build Claude Skills for automation
Distinguish between trustable outputs and hallucinations.
Techniques to minimize mistakes and improve accuracy of results.
Understand the AI pricing models and how they impact product development and strategy
Learn directly from Valerio
Valerio Zanini
Product Management and Innovation trainer. Author, "AI for Product Managers".
Who this course is for
Product Managers, Product Owners, Product Leaders, and entire product teams.
PMs who want to move beyond “AI curiosity” to real, practical use of AI in product discovery and development, with hands-on practice.
This course is not a beginner tutorial on ChatGPT. It's a deep-dive on how to use AI tools in product work.
What's included
Live sessions
Learn directly from Valerio Zanini in a real-time, interactive format.
Hands-on practice
Practical exercises after each session. Work on a real product idea and use AI from discovery to prototype.
Repeatable worflow
Learn a repeatable workflow that you can apply to your product decisions.
Pre-defined prompts / Skills for PM work
A library of prompts and Claude Skills you can use in your daily job.
Free copy of my book
A digital copy of my book "AI for Product Managers" is included in the course.
Community of peers
Collaborate, stay accountable, and share insights with like-minded professionals.
Lifetime access
Go back to course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
1-on-1 coaching
Follow-up coaching call with Valerio for implementation and support.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
4 live sessions • 11 lessons • 6 projects
Week 1
Apr
28
AI for PMs Session 1: Discovery with AI
Tue 4/284:00 PM—6:00 PM (UTC)May
1
AI for PMs Session 2: Define
Fri 5/16:00 PM—8:00 PM (UTC)
#1: Discovery with AI: Synthetic Users & Interviews
Define with AI: Accelerate Insight Generation & Problem Framing
Week 2
May
5
AI for PMs Session 3: Design and Ideation
Tue 5/54:00 PM—6:00 PM (UTC)May
8
AI for PMs Session 4: Drive, Validate & Decide
Fri 5/86:00 PM—8:00 PM (UTC)
#3: Expanding Ideation & Solution Design with AI
#4: Build Prototypes to Drive Decision-Making and Analyze Risks
Free resources
Schedule
Live sessions
4 hrs / week
Lecture, Q&A, and student projects review
Tue, Apr 28
4:00 PM—6:00 PM (UTC)
Fri, May 1
6:00 PM—8:00 PM (UTC)
Tue, May 5
4:00 PM—6:00 PM (UTC)
Fri, May 8
6:00 PM—8:00 PM (UTC)
Projects
2-4 hrs / week
Work on a real product idea while practicing AI tools for Discovery, Ideation, Prototyping, and Validation. Apply a repeatable playbook that can be used in any project.
Async content
1 hr / week
Additional articles and videos to further your expertise
Book "AI for Product Managers" - digital copy offered to students
Digital copy included in the registration
Valerio's book "AI for Product Managers" is a companion to this course. You get a free copy when you register.
What you learn in the book
How to effectively use AI in your PM job.
Distinguish between Accelerate, Expand, and Simplify opportunities.
Save weeks of time by using the right tools at the right moment in the PDLC
Why building an AI product is different from a traditional SW product
Frequently asked questions
$495
USD
8 days left to enroll