AI for Product Managers
Valerio Zanini
Product Innovation & AI Trainer
Get AI super powers to grow in your PM job
Using AI in product management is not just about getting better at ChatGPT. It's about leveraging AI across the product development life cycle (PDLC) to accelerate, expand, and simplify what's possible.
Unfortunately, most AI courses for PMs focus on how to build AI-powered features. But PMs can benefit from AI practices regardless of the type of product they are building. This is the focus of this course: helping PMs expand the daily practice of product management and giving PMs super powers.
Over two weeks, you’ll learn—by doing—how to use AI to accelerate discovery, synthesize insights, explore solutions, and support decisions, while understanding where AI helps and where it can mislead. This is a hands-on, instructor-led cohort for PMs who make real product decisions.
Duration: 2 weeks (short, intensive, focused) + Graduation Demo day
Format: Instructor-led cohort with 4 live sessions (you get help as you go) divided in 2 sessions per week
Between sessions: Hands-on individual assignments (to build the practical muscles)
Each session builds on the previous one with hands-on exercises on a real product idea.
What you’ll learn
Learn how to use AI to accelerate customer discovery, validate solutions, and make better product decisions, without leaving your desk
Understand how AI expands each of the PDLC phases in Discovery, Define, Design, and Drive.
Accelerate your process from problem definition to idea validation and drive innovation.
Learn how to use AI for customer and market Discovery
From creating synthetic users and interview guides, to conducting customer interviews.
All with a critical eye focused on strategy.
Practice real-life product decisions while working hands-on with AI tools.
Learn a repeatable workflow that you can apply to make product decisions.
Use AI to support your job, while retaining full ownership and accountability.
Learn how AI can accelerate and expand insight generation.
Distinguish between trustable outputs and hallucinations.
Train your AI to minimize mistakes and improve accuracy of results.
In the Design and Drive phases, accelerate and expand ideation and problem-solution fit.
Learn how to use AI to ideate, prototype, and validate new ideas quickly.
Practice building prototypes with vibe-coding
Learn directly from Valerio
Valerio Zanini
Product Management and Innovation trainer. Author, "AI for Product Managers".
Who this course is for
Product Managers, Senior PMs, Group PMs. Product Leaders responsible for discovery and decision-making.
PMs who want to move beyond “AI curiosity” to real, practical capability. PMs who want hands-on practice to accelerate their own product job
This course is not a beginner introduction to product management or a tutorial on ChatGPT. It's a deep-dive on how to use AI in product work
What's included
Live sessions
Learn directly from Valerio Zanini in a real-time, interactive format.
Hands-on practice
Practical exercises after each session. Work on a real product idea and use AI from discovery to prototype.
Repeatable worflow
Learn a repeatable workflow that you can apply to your product decisions.
Pre-defined prompts for PM work
A library of prompts you can use in your daily job.
Free copy of my book
A digital copy of my book "AI for Product Managers" is included in the course.
Community of peers
Collaborate, stay accountable, and share insights with like-minded professionals.
Lifetime access
Go back to course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
1-on-1 coaching
Follow-up coaching call with Valerio for implementation and support.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 4 lessons • 6 projects
Week 1
Feb
17
Interactive Session 1: Discovery with AI
Tue 2/177:00 PM—9:00 PM (UTC)Feb
20
Interactive Session 2: Define
Fri 2/207:00 PM—9:00 PM (UTC)
Discovery with AI: Synthetic Users & Interviews
Define with AI: Accelerate Insight Generation & Problem Framing
Week 2
Feb
24
Interactive Session 3: Design and Ideation
Tue 2/247:00 PM—9:00 PM (UTC)Feb
27
Interactive Session 4: Drive, Validate & Decide
Fri 2/277:00 PM—9:00 PM (UTC)
Expanding Ideation & Solution Design with AI
Drive Decision-Making, Analyze Risk & Trust
Free resources
Schedule
Live sessions
4 hrs / week
Lecture, Q&A, and student projects review
Tue, Feb 17
7:00 PM—9:00 PM (UTC)
Fri, Feb 20
7:00 PM—9:00 PM (UTC)
Tue, Feb 24
7:00 PM—9:00 PM (UTC)
Fri, Feb 27
7:00 PM—9:00 PM (UTC)
Projects
2-4 hrs / week
Work on a real product idea while practicing AI tools for Discovery, Ideation, Prototyping, and Validation. Apply a repeatable playbook that can be used in any project.
Async content
1 hr / week
Additional articles and videos to further your expertise
Book "AI for Product Managers" - digital copy offered to students
Digital copy included in the registration
Valerio's book "AI for Product Managers" is a companion to this course. You get a free copy when you register.
What you learn in the book
How to effectively use AI in your PM job.
Distinguish between Accelerate, Expand, and Simplify opportunities.
Save weeks of time by using the right tools at the right moment in the PDLC
Why building an AI product is different from a traditional SW product
Frequently asked questions
$695
USD
2 cohorts