AI Product Management Certification
Valerio Zanini, CPIT, CST
Product Innovation & AI Trainer
Spark
Valerio's AI-driven assistant
This course is popular
4 people enrolled last week.
Get AI super powers to grow in your PM job
For PMs who make real product decisions and want to leverage AI across the product development life cycle (PDLC) to accelerate, expand, and simplify what's possible, with AI super powers.
✨Learn with an expert practitioner actively building AI products and using AI for product strategy
✨Author of #1 Amazon best-seller "AI for Product Managers"
✨Rated 4.8 on Trustpilot
In 2.5 weeks, you’ll learn - by doing - how to:
Understand how AI works, when to use it, and possible risks for PMs
Use AI for customer and market discovery including synthetic users and interview synthesis
Build prototypes and MVPs with vibe-coding (Lovable, Replit, Claude Design, Figma Make, Claude Code)
Automate your PM workflow with AI Agents and multi-agent orchestration (including Agents, Skills, Claude Cowork)
Use Evals to monitor the performance of AI products and ensure quality of the outputs.
How to build AI products and identify strategic tradeoffs
Duration: 2.5 weeks (short, intensive, focused)
Format: Instructor-led cohort + community
Hands-on bootcamp with capstone project: build your own product with AI vibe-coding
🚨DISCOUNTS AVAILABLE: Paying out-of-pocket? Laid off? Email me for 50% OFF
What you’ll learn
Learn how to use AI super powers to accelerate customer discovery, validate solutions, and make better product decisions.
Learn how LLMs work, opportunities and limitations with a PM lens.
Understand how AI expands the PDLC and how to develop AI Product Sense.
Understand why AI is more than a PM enhancement, it is a core substrate of product design that every PM needs to master.
Create Synthetic Users, practice interview guides, and conduct synthetic customer interviews.
Synthesize your discovery and market research, and generate insights and opportunities
Use dedicated tools like ProductQuest.ai to synthesize your users and accelerate customer discovery
Build prototypes and functional MVPs with vibe-coding.
Learn how to use AI to ideate, prototype, prioritize, and validate new ideas quickly.
Practice using Lovable, Replit, Claude Design, Figma Make, and Claude Code
Define, create, oversee AI Agents that work independently and handle recurring PM work.
Create a repeatable workflow that you can apply to your job from discovery to PRD.
Automate your work with Claude Skills and AI Agents.
Understand the AI pricing models and how they impact product development and strategy
Understand when to use AI and its limitations
Establish Evals and monitor the performance of your AI system.
Earn a certification that demonstrates your expertise
Position yourself for growth
Demonstrate expertise with a capstone AI product built during the course
Learn directly from Valerio & Spark
Valerio Zanini, CPIT, CST
Product Management and Innovation trainer. Author, "AI for Product Managers".
Spark
I have extensive knowledge on anything AI, Product Management, and Agile
Who this course is for
Senior Product Managers and experienced Product Owners
PMs who want to move beyond “AI curiosity” to real, practical use of AI in product discovery and development, with hands-on practice.
PMs who want a deep-dive on how to use AI in product work to extend their PDLC.
What's included
Live sessions
Learn directly from Valerio Zanini, CPIT, CST & Spark in a real-time, interactive format.
Certificate of completion (CAIPI Certification)
Earn your CAIPI certification and share your new skills with your employer or on LinkedIn.
Free copy of my book
A digital copy of my book "AI for Product Managers" is included in the course.
1-on-1 coaching sessions
Every week, follow-up coaching calls with Valerio for implementation and support.
Pre-defined prompts / Skills for PM work
A library of prompts and Claude Skills you can use in your daily job.
Free trial of ProductQuest.AI
Platform for customer research and synthesis.
Access to my Virtual AI Agent 24/7
My AnswersFromMe AI Agent can answer questions on AI, Product Management, and Agile whenever you need help
Hands-on practice
Practical exercises after each session. Work on a real product idea and use AI from discovery to prototype.
Repeatable worflow
Learn a repeatable workflow that you can apply to your product decisions.
Community of peers
Collaborate, stay accountable, and share insights with like-minded professionals.
Lifetime access
Go back to course content and recordings whenever you need to.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
5 live sessions • 54 lessons • 7 projects
Week 1
Jun
3
AI for PMs #1: Using AI in the PDLC
Wed 6/31:00 PM—3:00 PM (UTC)Jun
5
AI for PMs #2: Expand your Solution Space with AI
Fri 6/51:00 PM—3:00 PM (UTC)
Pre-Course Homework
Product Case Study: WaterKoolr
#1: Discovery with AI: How to Use AI in the PDLC
#2: Expand AI in your PDLC in the Solution Space
Make your AI smarter with Context Engineering and Claude Skills
Week 2
Jun
10
AI for PMs #3: Vibe-Coding to Create Prototypes and Validate Solutions
Wed 6/101:00 PM—3:00 PM (UTC)Jun
12
AI for PMs #4: Agentic AI
Fri 6/121:00 PM—3:00 PM (UTC)
#3: Vibe-Coding to Build Prototypes and Drive Solution Validation
#4: Automating your PM job with AI Agents
Free resources
Schedule
Live sessions
4 hrs / week
Lecture, Q&A, and student projects review
Wed, Jun 3
1:00 PM—3:00 PM (UTC)
Fri, Jun 5
1:00 PM—3:00 PM (UTC)
Wed, Jun 10
1:00 PM—3:00 PM (UTC)
Projects
2-4 hrs / week
Work on a real product idea while practicing AI tools for Discovery, Ideation, Prototyping, and Validation. Apply a repeatable playbook that can be used in any project.
Async content
1 hr / week
Additional articles and videos to further your expertise
Video introduction
Book "AI for Product Managers"
Book "AI for Product Managers" - digital copy offered to students
Digital copy included in the registration
Valerio's book "AI for Product Managers" is a companion to this course. You get a free copy when you register.
What you learn in the book
How to effectively use AI in your PM job.
Distinguish between Accelerate, Expand, and Simplify opportunities.
Save weeks of time by using the right tools at the right moment in the PDLC
Why building an AI product is different from a traditional SW product
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
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Save 20%+ when 2 or more teammates enroll in the same cohort.
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USD
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