Beyond Discounts: BFCM Strategy for Brand Growth

Hosted by Temilola Agbede

In this video

What you'll learn

Master High-Stakes Q4 Revenue + Retention Framework

Deliver year-end targets while building valuable customers who stick, avoiding high BFCM churn rates

Deploy Quality Over Quantity BFCM Acquisition

Attract customers who buy for your brand, not just discounts, reducing 2026 CAC by capturing peak-season advocates

Create Pre-and-Post BFCM Customer Nurture Systems

Transform expensive November buyers into profitable repeats, turning Q4 into your retention foundation

Why this topic matters

Q4 represents 40-60% of annual revenue for most DTC brands, but BFCM customers typically have lower retention rates than other periods. With this year's pressure to hit targets after underperforming quarters, every expensive November dollar must work harder. Learn the framework I used to achieve record holiday months while building customer relationships that drive sustainable growth beyond Q4.

You'll learn from

Temilola Agbede

Fractional Marketing Executive (ex-DTC Leader at Estée, S'well, Love Wellness)

Temi is a DTC marketing executive with 15+ years of experience driving profitable growth across high-growth startups (S'well, Love Wellness, Dropps) and Fortune 500 companies (Estée Lauder). Track record includes: Led Dropps to their highest eCommerce month ever; reduced Love Wellness CAC by 50%; grew S'well email revenue by over 50% to $1.5M and launched Club S'well loyalty program achieving 1.8x LTV; exceeded Estée Lauder's eCommerce financial plan by $14M.


She has managed P&Ls from $5M-$100M+ leading strategy across acquisition, retention, CRO and brand building. Temi specializes in omni-channel strategy across DTC and marketplaces (Amazon,TikTokShop, Faire) with expertise in building diversified marketing strategies that scale profitably -- with or without Meta.


Currently a Fractional Marketing Executive at T.Blacksmith Consulting, she advises DTC-first brands and has been featured as a marketing expert on several podcasts and webinars. Temi is passionate about teaching the integrated frameworks that create sustainable competitive advantages for scaling DTC brands.

Previously at

Estée Lauder
S'well
Love Wellness
BioSchwartz

Go deeper with a course

Sustainable Growth Strategies for Scaling DTC Brands
Temilola Agbede
View syllabus