Buyer Behavior & Sales Strategy

When everyone can generate leads, attention becomes your most valuable resource.
Learn how to identify buying readiness, prioritize opportunities, and build a cleaner pipeline based on real buyer signals—not hope, activity metrics, or endless follow-ups.
Built from years of outbound sales experience, this course helps sales professionals focus where movement already exists.
Stop confusing curiosity with intent. Learn to focus on prospects showing real buying momentum.
Recognize the signals prospects give when a problem is a real priority.
Use the Money–Time–Efficiency framework to assess motivation.
Evaluate when to pursue, nurture, or stop following up.
Classify opportunities based on buyer readiness, not activity metrics.
Create a simple system to pursue, nurture, or disqualify leads.
Audit your current pipeline to identify hidden time drains.
Bring your pipeline, apply the tools, and leave with clearer priorities and next steps.

Strategy, Buyer Behavior & Sustainable Systems
Sales Professionals Managing High-Volume Pipelines
Founders Responsible for Their Own Sales
Revenue and Growth Teams Focused on Conversion

Live sessions
Learn directly from Milegny Castro in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
4 live sessions • 4 lessons • 4 projects
Jul
17
How to identify buying signals.
Jul
24
Understanding Buyer Priorities
Live sessions
4-6 hrs
Attend four live interactive sessions where we'll analyze buyer behavior, qualification signals, and opportunity prioritization through practical examples and group discussion.
Fri, Jul 17
10:00 AM—11:00 AM (UTC)
Fri, Jul 24
10:00 AM—11:00 AM (UTC)
Fri, Jul 31
10:00 AM—11:00 AM (UTC)
Wed, Aug 5
10:00 AM—11:00 AM (UTC)
Async content
1-2 hrs
Apply the frameworks to your own pipeline between sessions. Students will review current opportunities, identify buying signals, and practice prioritization techniques.
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort