Course

TAM Sourcing with Clay: Build the Account List Your Pipeline Runs On

Michael Slawson

GTM practitioner across 50 b2b companies

Turn your TAM from a stale spreadsheet into a system sales trusts

Most RevOps teams still build target lists the old way: a database export, a spreadsheet, and a quarterly scramble when sales says the list is stale. The best teams now treat their TAM as a living system. It is sourced from evidence, scored on fit, refreshed on a schedule, and routed to the right motion automatically.

A clean, fully captured TAM lifts every motion downstream. Outbound reaches better accounts, marketing spend lands on real buyers, and AEs stop arguing about territories. The RevOps leader who ships it becomes the person sales leadership trusts.

In five live sessions you will build that system in Clay, starting by hand in a table so you understand every step before you automate it. You will leave with a TAM that keeps itself current long after the course ends.

Moving into GTM engineering? You don't need a company CRM. Every student gets a sample dataset and demo CRM, and your final build doubles as your Clay outbound certification project and a portfolio piece you can show employers.

What you’ll learn

Go from rebuilding lists every quarter to running a scored, tiered TAM in Clay that refreshes itself and feeds every GTM motion.

  • Find the 3-4 traits behind your best customers, using your own CRM or our sample dataset

  • Leave with a one-page ICP your sales and marketing leaders can sign off on

  • Build your first Clay table by hand, one enrichment at a time, before automating anything

  • Use Sculptor and Clay's TAM sourcing to pull every matching account into Audiences

  • Deduplicate against your CRM so sales only sees net-new, ICP-fit accounts

  • Use Claygent research to add custom attributes competitors can't filter on

  • Test in Sandbox Mode and know your cost per account before you spend credits

  • Turn fit scores into 1:1, 1:few and 1:many tiers matched to AE, SDR and no-touch plays

  • Defend your cut-offs to sales leadership with data, not opinion

  • Rebuild the steps you did by hand as a scheduled Clay Workflow with a credit budget you control

  • Push new tier-1 accounts to your CRM and ad audiences automatically, six months from now and beyond

  • Submit it as your Clay outbound certification project and defend it in a live hot seat

Learn directly from Michael

Michael Slawson

Michael Slawson

Contact

Built and sold a 7-figure agency, GTM @ Clipboard Health, Hum Capital, Deloitte

See all products from Michael

Who this course is for

  • Heads of RevOps at PE-backed or growth-stage B2B companies who know their CRM cold but are new to Clay

  • RevOps and marketing ops leaders asked to fix the target list before a new outbound or ABM push

  • SDRs, AEs and ops pros pivoting into GTM engineering who want a certification-ready portfolio project

What's included

Michael Slawson

Live sessions

Learn directly from Michael Slawson in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Live sessions

3 hrs / week

Two 90-minute live build sessions per week. Recordings available.

Capstone project and office hours

2 hrs / week

Build on your own data or the provided sample dataset and demo CRM. Bring blockers to weekly office hours.

Week 1

Dec 1—Dec 6

    Dec

    1

    Session 1: Foundations - ICP from evidence

    Tue 12/16:00 PM—7:30 PM (UTC)

    Dec

    3

    Session 2: Sourcing the market

    Thu 12/36:00 PM—7:30 PM (UTC)

Week 2

Dec 7—Dec 13

    Dec

    8

    Session 3: Finding what databases can't

    Tue 12/86:00 PM—7:30 PM (UTC)

    Dec

    10

    Session 4: Scoring and tiering

    Thu 12/106:00 PM—7:30 PM (UTC)

Frequently asked questions

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Reimbursement

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Team discount

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Save 20%+ when 2 or more teammates enroll in the same cohort.

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Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$1,000

USD

Dec 1—Dec 15
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