AI Visibility for Communications Pros: Run the Test, Make the Call
Lisa Peyton
AI communications professor & strategist
Decide whether AI visibility is worth your budget, before you spend it.
You are under pressure to do something about AI search. The category is loud, every vendor is selling a tool, and almost no one has helped you answer the question that comes first. Is this channel even worth your budget right now?
That question is Step Zero, and the loud part of this category lives one step after it. Dashboards, share-of-voice charts, optimization playbooks, all of it useful, but only once you have decided the channel is worth playing. You have made this kind of call before, for social, for podcasting, for influencer. This is the same judgment, applied to AI search.
In this working session you run that decision on a brand you choose, your own practice, a client's, or the organization you work for. You read how your audience behaves, how your category is moving, and where the engines place you now. You reach one of three verdicts, Prioritize, Monitor, or Pass, and you leave with the move that follows and a method you can run again for any brand.
You will leave with the evidence and the language to make this call with confidence, and defend it to a client, a CMO, or your communications director.
What you’ll learn
Move from AI search overwhelm to making a confident, evidence-based call, with a repeatable method you can run for any brand or client.
Run Step Zero live on a brand you choose and land on Prioritize, Monitor, or Pass, each a real win
Walk out with a completed one-page Step Zero worksheet holding your objectives, your reads, and your verdict
Use an AI research report to pull the evidence on how buyers in your category behave
Build and interview AI personas, then check them against your own client or audience data
Run a guided AI scan of whether competitors and peers publish about, track, or build for AI search
See whether you are early, on pace, or deliberately absent, and what that means for your move
Run real queries across ChatGPT, Claude, Perplexity, and Gemini and capture who gets named
Learn whether you surface only when search is on, the difference between being known and being retrieved
Identify whether owned content or earned media moves the needle in your specific source pool
Leave with the strategic move that follows your verdict, plus the triggers that would change it
Keep a prompt set you can rerun any time your category or your standing shifts
Package the method as a paid AI visibility assessment for clients, or run it each quarter in-house
Workshop agenda
Start with the decision that is yours to make
We separate the decision to invest in AI visibility from the tracking that comes after, and set up the three possible verdicts so you know what you are working toward.
Get clear on your goals and what already works
You name your top objectives and how you currently win business or earn attention. This is the bar AI visibility has to clear, and it anchors every read that follows.
Do your audiences use AI when they choose?
Using AI to gather and pressure-test the evidence, you reach a provisional read on whether AI engines select you, only confirm you, or do not factor into your audience's decisions yet.
Where does your category stand on AI search?
A guided scan of whether your competitors and peers are paying attention to AI search. You leave with a read on whether you are early, on pace, or deliberately absent.
Where do the engines place you now?
You run real buyer queries and capture how you currently surface, including whether you appear only when live search is on. A quick, honest baseline of your present standing.
Your verdict and the move that follows
You combine the reads into a Prioritize, Monitor, or Pass verdict, name the single lever that matters most for your category, and leave with your next steps and resources.
Learn directly from Lisa
Lisa Peyton
AI for Strategic Communications Professor | Forbes Contributor | Former Intel
Who this workshop is for
Communications and PR pros weighing whether AI search and GEO deserve their budget before they invest.
Consultants, freelancers, and agency leads asked about AI search by clients, who want a repeatable method they can run and bill for.
Content marketers who need a clear, defensible read on AI visibility to bring to leadership, instead of vendor hype.
What's included
Live sessions
Learn directly from Lisa Peyton in a real-time, interactive format.
Reusable AI personas
A set of AI buyer and audience personas for your category that you can reuse in future research.
A rerunnable prompt set
The prompts behind the diagnostic, so you can recheck your visibility whenever your category shifts.
A repeatable method
A method you can run again for any brand, and package as a paid assessment if you consult.
Monthly AI meetups
A standing seat at my monthly advanced AI meetups, where we keep pace with what is changing and trade what is actually working.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Free resource
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Testimonials
Lisa is super engaging and her content is both practical and stellar! I highly encourage anyone interested in staying on the leading edge of AI to take advantage of her program(s).
Lynn
Brand Catalyst and Architect · Creative Catalyst LLCLisa is a great teacher/coach/evangelist with an incredible level of expertise that she shares with the class. I've improved my AI skills and boosted my confidence in using AI. Thank you, Lisa, for a great learning experience.
Cynthia
Founder, CEO · The Hester Group
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