Lisa Peyton

Lisa Peyton

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AI for Strategic Communications Professor | Forbes Contributor | Former Intel

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Lisa Peyton AI Professor, Practitioner, and Pioneer

I teach AI for strategic marketing and communications as full-time faculty at the University of Oregon's School of Journalism and Communication, and I run LP Consulting, where I'm the fractional CMO for B2B tech and SaaS teams working through real AI integration.

I have spent over two decades in marketing and emerging tech, including five years on Intel's global marketing team. Most of what I teach comes straight from doing the work. I test the models myself, publish what I find, and bring the parts that actually hold up into my classroom and my consulting practice. I write about it for Forbes and I've spoken at PRSA ICON, Ragan, and MarketingProfs, where marketing and communications leaders are wrestling with the same AI questions in real time.

Alumni reviews

AI for Strategic Content Marketing

A great and engaging course course with tons of practical information and a fantastic teacher. Highly recommend for anyone.
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Anastasia

June 2026
Content Operations Specialist · self-employed

AI for Strategic Content Marketing

Lisa is an excellent teacher. She is knowledgeable about the latest updates and enhancements to AI tools. I appreciate that she brings a holistic view to help content marketers adopt AI tools. Thank you, Lisa!
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Cynthia

May 2026
Founder, CEO · The Hester Group

AI for Strategic Content Marketing

My biggest reflection: AI is not a replacement for marketers—it’s a capability multiplier. Used thoughtfully, it helps teams spend less time on manual execution and more time on strategy, creativity, and customer insights. Excited to continue exploring how AI can strengthen content marketing and revenue growth.
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Caroline

May 2026
Marketing Leader

AI for Strategic Content Marketing

Lisa's class was informative, especially on current AI trends and news that seems to be ever-changing. The course provided ideas on how to leverage AI for content writing and various strategies that I can use in my work as a content writer in higher education. In addition, the class was a welcoming community of learners.
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Kasy

Fall 2025
Web Content Writer · Indiana State University

AI for Strategic Content Marketing

This course is an absolute must for both content marketing newbies and veterans — if you aren't leveraging AI in your work, you're falling behind, and Lisa shows you how to get back on track. The only watch out: there's so much content, allow yourself sufficient time to get through it all properly.

Lydia

Fall 2025
Senior Manager, Editorial · GetYourGuide