Lisa Peyton

AI for Strategic  Communications Professor |  Forbes Contributor | Former Intel 

Fall 2024 - October

Spring 2025

Summer 2025

Fall 2025

May 2026

August 2026

June 2026

July 2026

Winter 2024

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Creating and distributing valuable content to attract, engage, and convert target audiences.

Learn to build AI into your content marketing process from the ground up, starting with research and ending with measurement.

AI Professor, Practitioner, and Pioneer 

AI Professor, Practitioner, and Pioneer | Former Intel

AI for Strategic Content Marketing 

Content Operations Specialist

Founder, CEO

Marketing Leader

Web Content Writer

Senior Manager, Editorial

Marketing Manager

Digital Marketing Freelance

Content Strategist

Founder and CEO

Content & Comms Manager

Intel

Microsoft

The self-paced course for content marketers who want to use AI strategically, from research to results. 45 lessons, hands-on projects, and one live event. Gain access to all learning content immediately. Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist.By the end of this course, you'll possess the skills to:• Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact6 Advanced AI for Content Marketing Bonus Sessions IncludedReady to go further? These recorded sessions pick up where the foundations leave off, taking you into the tools and workflows that working content marketers are actually building with right now. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

 Use AI Across Your Entire Content Strategy, From Research to Results

Understand the Role of AI in Strategic Content Marketing

Learn How to Use AI tools for Market Research and Analysis

Develop Detailed Target Audience Profiles Using AI

Create Data-driven Content Marketing Strategies with AI

Go further with 6 advanced sessions on agents, automation, and lead gen

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

Shape your AI marketing journey through live experimentation. This dynamic course adapts weekly based on student votes, ensuring you learn exactly what you need to build AI agents that transform your work.

Experiment with Cutting-Edge AI Marketing Agents in Real-Time

Course syllabus

Weekly 90-minute interactive workshops featuring hands-on AI tool demonstrations, real-world projects, and personalized feedback. Join industry experts every Friday to master visual AI techniques in real-time.

LIVE Session Every Friday

Apply what you learn immediately with guided assignments that build a professional portfolio of AI-generated visual content. Share your work for personalized instructor feedback and showcase your progress in our dedicated community hub.

Weekly projects

Course schedule

Marketing Directors &amp; Team Leaders Leading multiple initiatives while seeking AI agents to multiply team output.

Content &amp; Brand Strategists Crafting narratives at scale. Want to experiment with AI agents that maintain brand voice.

Agency Owners and Freelancers Serving multiple clients and needing leverage. Ready to build AI agent systems that deliver more value.

Who is this course for

What you’ll get out of this course

Create autonomous agents for tasks such as lead research, scoring, and outreach while you watch. Each session features hands-on building where you'll construct actual working systems based on the challenges you choose.

Build Real AI Marketing Agents Through Live Experimentation

Build custom AI assistants for whatever challenges you face. Need help with outreach? Content ideas? Campaign analysis? Create the exact AI support system that fits your workflow.

Design Your Perfect AI Marketing Team

Go from "wouldn't it be cool if..." to "here's my working AI assistant" through hands-on practice. Test ideas, get instant feedback, and leave each session with something you can use immediately.

Turn Ideas into Real Marketing Solutions

Vote on which marketing challenges we solve each week. Previous groups have tackled everything from automating LinkedIn outreach to creating content calendars—your needs shape every session.

You Choose What We Build

Move Beyond the Basics & Master Advanced Agentic AI for Marketing

Senior AI & Experiential Marketing Strategist and Professor

Advanced AI Meetup for Content Marketers July 2026

Is Your Category Moving on AI Visibility? Read the Signals

Build an AI Buyer Persona: How Your Buyers Use AI to Decide

Advanced AI Meetup for Content Marketers June 2026

AI Visibility (AEO/GEO): Make Your Content Citation-Worthy

AI for Marketing: How to Audit Your Content Strategy with AI

AI Professor & Practitioner

Your real productivity multiplier isn't AI. It's the skill you build once. 

Build Claude skills that turn good AI output into extraordinary, repeatable work you own. A guide for marketers.

AI Professor, Practitioner, & Pioneer 

 The Ultimate Guide to Meta-Prompting Claude Skills for Marketers

Advanced AI Prompting Guide for Content Marketers

What’s Inside The Bundle

Claude skills that turn research, audience insight, and competitive signals into sharper B2B content strategy.

Claude Skills for B2B Content Marketers: Strategic Intelligence Bundle

The Meta-Prompting Method for Marketing Leaders, Consultants, and Fractional CMOs

AI Marketer, Professor, and Innovator | Former Intel

THE ULTIMATE GUIDE TO META-PROMPTING FOR CONTENT MARKETERS

Decide whether AI visibility is worth your budget, before you spend it.

You are under pressure to do something about AI search. The category is loud, every vendor is selling a tool, and almost no one has helped you answer the question that comes first. Is this channel even worth your budget right now?That question is Step Zero, and the loud part of this category lives one step after it. Dashboards, share-of-voice charts, optimization playbooks, all of it useful, but only once you have decided the channel is worth playing. You have made this kind of call before, for social, for podcasting, for influencer. This is the same judgment, applied to AI search.In this working session you run that decision on a brand you choose, your own practice, a client's, or the organization you work for. You read how your audience behaves, how your category is moving, and where the engines place you now. You reach one of three verdicts, Prioritize, Monitor, or Pass, and you leave with the move that follows and a method you can run again for any brand.You will leave with the evidence and the language to make this call with confidence, and defend it to a client, a CMO, or your communications director.

Move from AI search overwhelm to making a confident, evidence-based call, with a repeatable method you can run for any brand or client. 

 Reach a clear go or no-go verdict on AI visibility for your brand

Tell whether your audience actually uses AI to choose

Read whether your category is awake to AI visibility

See where the AI engines place you right now

Name the one lever that matters for your category

Own a repeatable method you can sell or deploy

Communications and PR pros weighing whether AI search and GEO deserve their budget before they invest.

Consultants, freelancers, and agency leads asked about AI search by clients, who want a repeatable method they can run and bill for.

Content marketers who need a clear, defensible read on AI visibility to bring to leadership, instead of vendor hype.

Lisa Peyton AI Professor, Practitioner, and Pioneer

Lisa Peyton

Courses

AI for Strategic Content Marketing

Advanced AI for Content Marketing: Build Your Agentic Marketing Team

Workshops

AI Visibility for Marketing and Comms: Test What AI Says About Your Brand

Lightning Lessons