Lisa Peyton
AI for Strategic Communications Professor | Forbes Contributor | Former Intel
Lisa Peyton AI Professor, Practitioner, and Pioneer
I teach AI for strategic marketing and communications as full-time faculty at the University of Oregon's School of Journalism and Communication, and I run LP Consulting, where I'm the fractional CMO for B2B tech and SaaS teams working through real AI integration.
I have spent over two decades in marketing and emerging tech, including five years on Intel's global marketing team. Most of what I teach comes straight from doing the work. I test the models myself, publish what I find, and bring the parts that actually hold up into my classroom and my consulting practice. I write about it for Forbes and I've spoken at PRSA ICON, Ragan, and MarketingProfs, where marketing and communications leaders are wrestling with the same AI questions in real time.
Courses
Multi-day, guided programs to get real results
AI for Strategic Content Marketing
Learn to build AI into your content marketing process from the ground up, starting with research and ending with measurement.
Advanced AI for Content Marketing: Build Your Agentic Marketing Team
Move Beyond the Basics & Master Advanced Agentic AI for Marketing
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
Advanced AI Meetup for Content Marketers August 2026
Is Your Category Moving on AI Visibility? Read the Signals
Advanced AI Meetup for Content Marketers July 2026
Build an AI Buyer Persona: How Your Buyers Use AI to Decide
Advanced AI Meetup for Content Marketers June 2026
AI Visibility (AEO/GEO): Make Your Content Citation-Worthy
Resources
The Ultimate Guide to Meta-Prompting Claude Skills for Marketers
Build Claude skills that turn good AI output into extraordinary, repeatable work you own. A guide for marketers.
Get the free guide
Advanced AI Prompting Guide for Content Marketers
Download Your Guide Now!
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Claude Skills for B2B Content Marketers: Strategic Intelligence Bundle
Claude skills that turn research, audience insight, and competitive signals into sharper B2B content strategy.
Get free skills
The AI Content Audit Toolkit for Communicators and Content Marketers
Nine ready-to-use prompts to find content gaps, sharpen strategy, and boost your AI visibility.
Get the free toolkit
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