Lisa Peyton

Lisa Peyton

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AI for Strategic Communications Professor | Forbes Contributor | Former Intel

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Lisa Peyton AI Professor, Practitioner, and Pioneer

I teach AI for strategic marketing and communications as full-time faculty at the University of Oregon's School of Journalism and Communication, and I run Peyton Consulting, where I'm the fractional CMO for B2B tech and SaaS teams working through real AI integration.

I have spent over two decades in marketing and emerging tech, including five years on Intel's global marketing team. Most of what I teach comes straight from doing the work. I test the models myself, publish what I find, and bring the parts that actually hold up into my classroom and my consulting practice. I write about it for Forbes and I've spoken at PRSA ICON, Ragan, and MarketingProfs, where marketing and communications leaders are wrestling with the same AI questions in real time.

Alumni reviews

Sonam

Live cohort
Strategist + Insights Lead · Forge & Spark

AI Visibility Strategy for Marketing & Comms: Build Your AI Search Roadmap

A super helpful course on AI visibility! Prepare to come in and take action. A lot of valuable information was shared.

Bill

Live cohort
Digital Marketing Manager · FourNet

AI Visibility Strategy for Marketing & Comms: Build Your AI Search Roadmap

Lisa was highly knowledgeable and engaging and the session was well thought out to make the most of every second. Be prepared to get stuck in straight away!

Lynn

Live cohort
Brand Architect · Your Brand Architect

AI Visibility Strategy for Marketing & Comms: Build Your AI Search Roadmap

Lisa is a fabulous instructor! Everything she presents is well-organized, thoughtful, and accompanied by thorough, personalized guidance. Lisa is on the leading edge - I highly recommend you join her there! ;+)

Anastasia

Live cohort
Content Operations Specialist · self-employed

AI for Strategic Content Marketing

A great and engaging course course with tons of practical information and a fantastic teacher. Highly recommend for anyone.

Cynthia

Live cohort
Founder, CEO · The Hester Group

AI for Strategic Content Marketing

Lisa is an excellent teacher. She is knowledgeable about the latest updates and enhancements to AI tools. I appreciate that she brings a holistic view to help content marketers adopt AI tools. Thank you, Lisa!