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Use AI Across Your Entire Content Strategy, From Research to Results
The self-paced course for content marketers who want to use AI strategically, from research to results. 45 lessons, hands-on projects, and one live event. Gain access to all learning content immediately.
Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist.
By the end of this course, you'll possess the skills to:
• Uncover hidden market opportunities using AI-powered research techniques
• Create hyper-targeted audience profiles that drive engagement
• Craft innovative, AI-informed content strategies that set you apart from competitors
• Measure and optimize your AI-driven content initiatives for maximum impact
6 Advanced AI for Content Marketing Bonus Sessions Included
Ready to go further? These recorded sessions pick up where the foundations leave off, taking you into the tools and workflows that working content marketers are actually building with right now.
If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.
What you’ll learn
Learn to build AI into your content marketing process from the ground up, starting with research and ending with measurement.
Explore AI's transformative impact on content marketing, from creation to analysis.
Learn to leverage AI for data-driven insights, enhancing audience targeting and engagement strategies.
Build strategies for creation, distribution, and measurement that hold up when the tools change.
Master AI-powered tools for comprehensive market insights.
Discover how to analyze trends, consumer behavior, and competitor strategies more more efficiently.
Build a repeatable research workflow you can use for every client or campaign.
Harness AI to create rich, dynamic audience personas.
Learn to analyze vast data sets, uncover hidden patterns, and predict consumer behavior.
Build audience profiles that actually inform your content
Leverage AI to craft powerful, data-backed content strategies.
Learn to strategize content creation, distribution, and performance measurement.
Design AI-integrated content strategies tied to business goals.
Watch live demos of multi-agent workflows in Zapier, AI-powered lead generation with Clay and Persona, and AI browser comparisons.
Build an automated newsletter workflow from web scraping to structured output, step by step.
Each session includes a hands-on project and a framework for evaluating which tools fit your workflow.
Learn directly from Lisa
Lisa Peyton
AI Professor, Practitioner, and Pioneer | Former Intel
Who this course is for
For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.
Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies
Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.
What's included
Live sessions
Learn directly from Lisa Peyton in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
55 lessons • 3 projects
Week 1
Schedule
Live sessions
2 hrs / week
Join Lisa live for The State of GenAI for Content Marketing, a quarterly briefing on what's actually changed in the AI landscape and what it means for your content strategy right now. Recorded and available on-demand if you can't make it live.
Fri, May 15
4:00 PM—6:00 PM (UTC)
Projects
1 hr / week
Async content
5 hrs / week
Frequently asked questions
$297
USD