Principal Researcher, HXRlabs

You have been operating without enough research for too long. Not because you don't care about evidence. Because the system was never built to give it to you. No researcher on staff. No budget to hire one. No time to do it yourself. That changes here.
Over three live sessions you will build a complete agentic product research operation from the ground up. Not a demo. Not a template. A real system configured to your product, your competitors, and your research questions that runs on a schedule and returns structured intel without you in the loop.
Week one you build your first agent and learn what makes it actually work. Week two you expand into a full research stack covering competitive sweeps, user signals, and market trends. Week three you operationalize it, schedule it, and present your live system for direct feedback and coaching.
By the end you will have something most product teams don't: a research operation that compounds in value the longer it runs. We use Claude Cowork to build it.
This is not just a course about AI. It is a course about becoming the kind of product person who never has to make a call without evidence again.
How to build and run agentic AI research systems that generate structured product intel without manual work or headcount.
Set up Claude Cowork as a research environment and configure your first agent against your real product context.
Learn prompt architecture that returns structured, usable outputs instead of raw search results.
Test and validate your agent live with coaching so it works before you move on.
Add competitive intelligence, user signal monitoring, and market tracking agents to your operation.
Structure outputs for different audiences including executives, designers, and engineers.
Run a full research sweep across all three agents and review results as a cohort.
Schedule your full agent stack to run on cadence without manual triggers.
Build research brief templates your agents populate automatically on a recurring basis.
Present your live system for direct feedback and leave with a running research operation.

20+ years in ethical product research and strategy- Principal at HXRlabs.com
Product managers accountable for roadmap decisions who need research they can generate themselves without a researcher or budget approval.
Designers and researchers embedded in product teams who spend too much time hunting for intel and need a reliable, automated system.
Founders and solo operators running product without research support who need a system that generates evidence while they focus on building.

Live sessions
Learn directly from Eric Shumake in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
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3 live sessions • 21 lessons • 3 projects
Jun
12
Live Class: Week 1
Jun
19
Live Class: Week 2
Live sessions
2 hrs / week
Fri, Jun 12
4:00 PM—5:30 PM (UTC)
Fri, Jun 19
4:00 PM—5:30 PM (UTC)
Fri, Jun 26
4:00 PM—5:30 PM (UTC)
Projects
2 hrs / week
Async content
1 hr / week
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$500
USD