AI Fundamentals

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Trust your voice, bring your personality forward & make your insights magnetic.

LinkedIn Organic Growth Strategist

Molly Godfrey

23k on LinkedIn, LinkedIn Visibility Strategist, Lead Generation Expert.

LinkedIn Personal Branding Consultant

Nicole Ramirez

37k on LinkedIn, Inc Magazine Columnist, Viral Content Creator

Cohort 1 (15-17 April)

People often say, “You’re so funny on LinkedIn, how do you do it?”The truth is, humor isn’t a tactic. It’s a bridge between your expertise &amp; your humanity.When you take everyday moments your audience already relates to...the frustrations, behind-the-scenes realities, “no one talks about this” parts of your work &amp; weave insight into them, something powerful happens.Your ideas feel accessible w/out being dumbed down. People connect to the actual person behind the expertise.That connection builds trust.Today on LinkedIn, helpful but sterile content is everywhere. AI has made technically correct posts easier &amp; more forgettable than ever.The bar for differentiation is no longer information. It’s relatability. It’s perspective. It’s personality.Humor &amp; lightness, when they’re work-safe, observational, and rooted in real “I get it” moments, act as a signal.They help the right people feel comfortable with you, and naturally filter out the ones who don’t resonate.This workshop isn’t about chasing virality or forcing jokes that don’t fit your content pillars.The insight still has to be sharp. The thinking still has to be solid. Humor is simply the delivery system for your actual expertise.

Get clear on your voice, your perspective, and how to show up on LinkedIn with personality and confidence.

Shortform frameworks to make your insights more accessible, relatable, memorable

Perfect the art of using metaphors to make your ideas clearer and more memorable

Experiment w/ worksafe humor & relatability as a bridge for insight + connection

Create a system for turning everyday observations into engaging shortform posts

Develop the mindset to take creative risks in content w/out fearing judgement

Business owners who believe in founder-led marketing.

Leaders at big brands who want to build their own online persona (while attracting attention to their role &amp; company).

Freelancers, consultants, and fractionals who want to attract the right kind of visibility.

Learn the ins and outs of the LinkedIn ecosystem and how to become a top 1% creator on the platform.

Creator | 2 x TEDx Speaker | 30 under 30

Joel Hansen

Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions

February 2023 1-Day

Learn How to Leverage Your Story on LinkedIn to Unlock Opportunitites. 

April 2026

<h3>Turn LinkedIn Into Your Storytelling Lever</h3>LinkedIn isn’t just a platform; it’s a platform of attention, decision makers and opportunities. Here's the #'s: <ul><li>1B+ people are on LinkedIn</li><li>Only ~1% actually post content</li><li>The average user makes over $75,000</li><li>6 people are hired every minute</li><li>Over 100 million messages are sent daily</li><li>and the weirdest part - only 1% of users post content weekly </li></ul>That's right. 99% of people are scrolling. Very few are telling a story<h3>What You Need Is Better Storytelling </h3>In This Class, You’ll Learn To:<ul><li>Write posts people actually read</li><li>Turn your experience into authority</li><li>Create content that leads to DMs, new friends, partnerships and hires</li></ul><h3>The Opportunity</h3>Organic reach is still wide open, because most people aren’t posting.But this window is closing.<h3>The Math</h3>Better storytelling → more attention → more opportunitiesSee you in class.

Scale Your Storytelling in a 1 Day Workshop

Gain the 10 habits of LinkedIn storytelling

Learn the ins and outs of the Linkedin ecosystem

Leverage your brand to open doors

Meet other content creators and CEOs

Founder &amp; CEOs: Your company's voice is established but you need to start building your own.

Entrepreneurs &amp; Speakers:&nbsp;You’re a builder who wants a free distribution channel that doesn't require guru ads.

Consultants &amp; Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

How to reposition your professional brand for the next level — with a framework you'll use for the rest of your career.

Personal Branding and Visibility Expert 

Google

eBay

TD Bank

Danielle Hughes

Personal Branding and Visibility Expert, LinkedIn Coach, Speaker and Trainer

Founding Cohort: Reposition Yourself for the Career You Actually Want

You didn't wake up one day invisible. It happened gradually, the way careers stall — one missed opportunity at a time, one "we went in a different direction" at a time, until you're doing the best work of your life and somehow still being overlooked.And here's what nobody tells you: it doesn't get easier. The longer your brand lags behind your career, the wider the gap gets. The more you have to over-explain yourself in every conversation. The more you watch less qualified people get tapped for the roles, the stages, the opportunities that should be yours. The more you start to wonder if you're the problem — when the real problem is that the right people can't see what you actually bring.Your LinkedIn was written for the job you had. Your bio reads like a job description. Your elevator pitch puts even you to sleep. And every day it stays that way, someone else is getting the call you should be getting.This course fixes it. Four weeks. Real work. Copy and language that finally sounds like you at your best — and starts doing the work you've been doing manually in every conversation, every interview, every room you've had to fight your way into.

Your career won't promote itself. 

You'll finally know what makes you different — and how to say it.

Your LinkedIn headline will stop doing nothing.

Your About section will make the right people reach out.

You'll stop softening your wins.

Your brand will work for you between sessions — and after the course ends.

You'll leave with a complete, publish-ready LinkedIn presence.

The Under-Titled Expert - You're doing the work of someone two levels up. Your LinkedIn disagrees.

The Invisible High Performer - Exceptional at your work. Invisible to the people who need to find you.

The Career Pivoter - You have more transferable experience than you think. Your brand isn't saying so.

Transform your career narrative into a powerful professional brand  with tools, strategies and confidence to stand out from the noise.

Helping Leaders & Companies Grow+Thrive

Microsoft

NBCUniversal

Warner Bros. Discovery

Nike

Unilever

Shawn Johnson

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

Clarify your story, define your brand and build a 30-day plan in this fast paced 4-hour workshop.

Build Your Professional Brand Presence - Cohort 2

Build Your Professional Brand Presence - Cohort 3

In today’s competitive market, your story and presence define your opportunities. This workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...fast.In just four hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.You’ll walk away with a clear professional message, a simple brand system, and a tactical plan you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that is differentiated • A simple brand system to guide your voice &amp; visibility • A 30-day plan to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Build a clear narrative, professional brand and plan to elevate your visibility.

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Create a 30-Day Visibility & Networking Plan

Strengthen Your Presence

This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.

No prerequisites required.

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with their personal brand.

Stop waiting to update your LinkedIn and website. Do it live, with feedback. 

Portfolio Career Strategist

Slack

Asana

Deloitte

Maggie Blackburn

Marketing Strategist & Multi-Passionate Solopreneur

Cohort 1

You're creative, multi-dimensional, and dynamic but yet, your online presence doesn't reflect that.That's because you're waiting to feel ready and feel less cringe. But everyday without a clear personal brand, means another day leaving opportunities on the table. When your message is cohesive, you stop overthinking every post, build trust faster, and start attracting aligned clients and opportunities without selling your soul.In this ~3.5-hour working session, you won't just learn how to improve your personal brand, you'll actually do it live in a supportive space with others working through the same fears.By the time we wrap up, you'll have completed a personal brand makeover, which includes:<ul><li>A cohesive positioning statement + content themes: To weave together the various things you work on</li><li>A personalized voice and tone guide: So you can input it into Claude for help down the road</li><li>A LinkedIn page you're proud of: A refreshed LinkedIn bio, about section, and cover image ready for Spring</li></ul>If you've been delaying updating personal brand because you're not sure what to say or wanting things to be "perfect" before you post, this workshop is for you.

We'll be using Claude to help create our voice and tone guidelines + uploading to Claude for future reference.

Access to Claude

Access to 3-5 writing samples you can upload to Claude.

Writing Samples (if you have them)

This course, while live, will be remote. A good internet connection is vital

Working Internet

Current or Aspiring Portfolio Careerists who want to build their personal brand

Multi-Passionate Solopreneurs &amp; Freelancers whose LinkedIn and website doesn't fully capture what they do

Anyone who's been meaning to update their online presence but hasn't because it feels overwhelming alone

The Career GPS system to land opportunities in record time

Tech Career & Job Search Strategist

Staples

FinDev Canada

CMC Electronics

Valsoft Corporation

Ivana Wang

Serial career pivoter who've helped professionals land their dream opportunities

Is this you?<ul><li>You've learned all the skills and collected all the certifications but you are still getting ignored</li><li>You're on LinkedIn every day, Easy Applying to everything, DMing recruiters, and hearing nothing back</li><li>People keep telling you to network. But reach out to who? How? And say what?<ul><li>Especially when the whole thing makes you want to close your laptop and disappear?</li></ul></li></ul>The problem isn't you. It's the strategy.Most professionals compete for the 20% of jobs that get posted publicly.My clients go after the other 80% before they go live. That's how they land opportunities within 2 weeks and offers within as fast as 60 days.This four-week live course built around one idea: stop applying, start standing out.You don't need to send hundreds of applications. You need the right mindset &amp; system.100% RISK-FREE GUARANTEE🎁 BONUS: a 30-minute private “Ask Me Anything” session to use after the course.

80% of tech jobs never get posted. I help you access the hidden job market.

Define your ideal role and industry where your strengths create the most impact

Build a strong LinkedIn page that attracts opportunities

Unlock hidden opportunities through strategic networking

Craft a resume that communicates your professional impact

Turn interviews into opportunities to demonstrate your value

100% RISK-FREE GUARANTEE + BONUS

Professionals who feel overlooked and are ready to clearly articulate their value so the right opportunities start finding them.

Professionals done taking roles out of desperation who want to land work that truly fits their strengths, values, and long-term direction.

Career pivoters entering or moving within tech with skills or projects but don’t know how to clearly position and communicate their value

Live Demo: Find clients on LinkedIn with Claude Cowork

Ekaterina Servetnik

Fractional CPO and founder @ 12LANE.AI

Lena Shakurova

AI Consultant, Founder & CEO @ ParsLabs

Replace Sales Navigator or Clay with Claude, APIs, and a Google Sheets.

Find and qualify leads without using expensive tools

Train Claude on your tone and sell-by-chat rules, then improve messages using response analytics.

Draft outreach messages that sounds like you

Send connection requests and intro DMs via Claude while you're away from your laptop.

Run LinkedIn outreach on autopilot

How to Network for Career Growth – A Guide for Introverts

Job Search Strategist & Networking Coach

Identify the right people, from decision makers to second-degree connections so your networking becomes strategic.

Who to reach out to (so you stop wasting time)

We will craft simple, natural outreach messages together that open conversations without feeling awkward or forced.

What to say (without sounding awkward or desperate)

Know where and how to show up, like LinkedIn, communities, and events, to build visibility and meaningful connections.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

By Role

Linkedin

Cohort-based courses

Free Lightning Lessons

Live Demo: Find clients on LinkedIn with Claude Cowork

How to Network for Career Growth – A Guide for Introverts

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