Authentic LinkedIn Branding & Monetization: Stand Out Without Losing Yourself
Jalonni Weaver
Recruiter Turned LinkedIn Brand Educator
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3 people enrolled last week.
Stand out on LinkedIn without choosing between your job and your next big thing.
Use code EARLYBIRD25 to get 25% off this course.
Most professionals know LinkedIn matters, but no one teaches you how to actually use it. You're told to "post more" and "be authentic," but never shown what that looks like, so you either stay silent or blend into everyone else's feed.
This gap costs real opportunities. Recruiters watch LinkedIn to fill roles that never get posted. Brand deals and client leads increasingly start with someone finding you online first.
Here's what most courses skip: you don't have to choose between your 9-to-5 and building something bigger. This course teaches intrapreneurship, thinking and building like a founder while your paycheck still clears every two weeks.
I know what it's like to tone myself down out of fear it would cost me professionally. I didn't learn to post freely overnight, it took real coaching and a lot of trial and error. That's why I built my own AI content partner, to manage an authentic brand while still working my 9-to-5.
This course closes that gap: a brand built on your real experience, a repeatable process, and a 30-day challenge that turns strategy into a lived track record.
What you’ll learn
Learn to build an authentic LinkedIn brand that turns visibility into real career growth, income, and opportunity, on your terms.
Learn how intrapreneurship lets your corporate job and your outside business fuel each other, not compete.
Learn to post authentically without putting your 9-5 or current role on the line.
Learn how your brand can land your next role or become an asset to your current one.
Learn what brands actually pay on LinkedIn, and how to negotiate using real metrics.
Build a media kit and outreach template for your specific goal.
Learn how AI can help you draft your media kit and outreach faster.
Learn outreach that turns cold connections into real leads and collaborations.
Build relationships with peers and industry leaders that create exposure and referrals.
Use networking to build a job-ready brand that gets you noticed by recruiters and hiring managers.
Learn the Proof, Pattern, Point framework behind a 1.5M-impression post.
Use your AI Agent to draft posts from the templates, fast and still in your voice.
Learn LinkedIn's native tools: newsletters, carousels, Live, and scheduling.
Build a repurposing system: one idea becomes a carousel, video, and post.
Set a real weekly workflow for capturing, batching, and scheduling content.
Start a newsletter, the one platform where you fully own your audience.
Master a daily engagement checklist and real commenting strategy.
Learn the repost-and-reengage method to keep posts alive longer.
Reframe the fear of visibility using real proof from your own posts.
Learn directly from Jalonni
Jalonni Weaver
Talent Acquisition Consultant | LinkedIn Creator | Personal Branding Educator
Who this course is for
Corporate employees ready to start posting and build a brand, but unsure where to begin without risking their career.
Creators, solopreneurs, and side-hustlers turning expertise or an existing following into brand deals, clients, or income.
Anyone unsure where to start, unclear on their niche, or too afraid to post, ready for one clear, doable first step.
Prerequisites
An active LinkedIn account
This course is built on LinkedIn strategy. You'll need a profile to apply what you learn and complete the posting challenge.
A ChatGPT Plus or Claude Pro account
You'll use this to build your personal AI Agent and speed up content, templates, and outreach throughout the course.
What's included
Live sessions
Learn directly from Jalonni Weaver in a real-time, interactive format.
Asynchronous Modules
Work through brand clarity, content creation, consistency, engagement and confidence, and monetization on your own schedule. Each module is fully standalone, so you can also jump straight to whichever one matches your biggest challenge right now instead of working strictly in order.
The Brand Foundation Worksheet
The exact worksheet used to define your positioning, your 3-4 content pillars, and your personal “why LinkedIn” statement. This becomes the reference point for every piece of content you create for the rest of the course, and beyond it.
The Proof, Pattern, Point Framework
The storytelling structure behind Jalonni's highest-performing posts, broken down using a real post that reached 1.5 million impressions. You'll learn to apply this same structure to your own experience so your posts stop blending in.
The 30-Day Posting Challenge
A structured runway to turn every lesson into a real, visible track record. Launches in Module 2 and runs with live support throughout, so by the end you have 30 real days of posts and engagement behind you, not just a completed course.
Build Your Own AI Brand Assistant
Learn to use AI as a thinking partner throughout the course, then build a custom AI agent trained on your own brand foundation doc, voice, and content pillars. Use it to draft posts, media kits, and outreach that actually sound like you, not generic AI output, so brainstorming never starts from a blank page again.
Land Paid Brand Deals, Even Under 20K Followers
Learn what it actually takes to get paid on LinkedIn, why 20,000 followers here can outearn 20,000 on Instagram, and how to use engagement, impressions, and saves to negotiate your rate with real numbers, not guesswork.
Your Brand Can Land (or Protect) Your Job
Learn how recruiters and hiring managers actually search LinkedIn, how to stay visible safely while employed, and why your brand can be a genuine asset to your current company, not just a tool for finding your next one.
Lifetime access
Go back to course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
5 live sessions • 24 lessons • 8 projects
Week 1
Foundation — Know What You're Building
Sep
16
Foundation & Brand Clarity Workshop
Week 2
Content & Your LinkedIn Toolbox
Sep
23
Content Strategy & Toolbox Workshop
Schedule
Live sessions
1-2 hrs / week
This is our space to talk live, ask me anything, and connect with the rest of the cohort.
Wed, Sep 16
11:00 PM—12:30 AM (UTC)
Wed, Sep 23
11:00 PM—12:30 AM (UTC)
Wed, Sep 30
11:00 PM—12:30 AM (UTC)
Projects
1-3 hrs / week
Projects are your space to invest in your brand. Take the time to put your real ideas and thoughts on paper. This is where everything you're learning turns into something that's actually yours.
‼️ This course is not for you if:
• You want to grow a following quickly. Real growth takes weeks of consistent, honest posting, not overnight virality. This is not a growth hack course.
• You just want to go viral. There's no formula for going viral, no matter what the “LinkedIn experts” tell you, and this course won't pretend otherwise.
• You’re hoping for instant income. This builds toward monetization through real trust, not a shortcut to cash.
• You’re looking for a way to "beat" the algorithm. This teaches principles that hold up over time, not tricks that stop working the next time LinkedIn changes its rules.
• You need to land a job immediately. A brand that attracts recruiters is a real, proven strategy, but it’s not a substitute for an urgent job search this week.
• You want someone to write your posts for you. This course teaches you to build your own voice and use AI as a tool to support it, not replace it. If you’re looking for a ghostwriting or done-for-you service, this isn’t that.
Frequently asked questions
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