Authentic LinkedIn Branding & Monetization: Stand Out Without Losing Yourself
Jalonni Weaver
Recruiter Turned LinkedIn Brand Educator
This course is popular
7 people enrolled last week.
Stand out on LinkedIn, authentically, and turn visibility into real income.
Most professionals know LinkedIn matters, but almost no one teaches you how to actually use it. You're told to "post more" and "be authentic," but never shown what that looks like, so you either stay silent or post generic content that blends into everyone else's feed.
This gap is costing people real opportunities. Recruiters are watching LinkedIn to fill roles that never get posted publicly. Brand deals and client leads increasingly start with someone finding you online first.
I know what it's like to tone myself down and stay quiet on things that actually mattered to me, out of fear it would cost me professionally. I didn't learn to post freely overnight, it took real coaching from leadership and a lot of trial and error. That's also why I built my own AI content partner, to help me manage an authentic brand while still working my 9-to-5.
This course closes that same gap for you: a brand built on your real experience, a repeatable content process, and a 30-day challenge that turns strategy into a lived track record, while staying true to who you are and safe in your current job.
What you’ll learn
Learn to build an authentic LinkedIn brand that turns visibility into real career growth, income, and opportunity, on your terms.
Define your positioning and 3-4 content pillars using the Brand Foundation Worksheet.
Learn to post authentically without putting your 9-5 or current role on the line.
Reframe a varied background as a strength, not something to niche away.
Learn the Proof, Pattern, Point framework behind a 1.5M-impression post.
Use your AI Agent to draft posts from the templates, fast and still in your voice.
Learn LinkedIn's native tools: newsletters, carousels, Live, and scheduling.
Build a repurposing system: one idea becomes a carousel, video, and post.
Set a real weekly workflow for capturing, batching, and scheduling content.
Build a running content bank so you're never starting from a blank page.
Master a daily engagement checklist and real commenting strategy.
Learn the repost-and-reengage method to keep posts alive longer.
Reframe the fear of visibility using real proof from your own posts.
Build a media kit and outreach template for your specific goal.
Write a 90-day plan to keep momentum after the course ends.
Learn how AI can help you draft your media kit and outreach faster.
Learn outreach that turns cold connections into real leads and collaborations.
Build relationships with peers and industry leaders that create exposure and referrals.
Use networking to build a job-ready brand that gets you noticed by recruiters and hiring managers.
Learn directly from Jalonni
Jalonni Weaver
Talent Acquisition Consultant | LinkedIn Creator | Personal Branding Educator
Who this course is for
Corporate employees ready to start posting and build a brand, but unsure where to begin without risking their career.
Creators, solopreneurs, and side-hustlers turning expertise or an existing following into brand deals, clients, or income.
Anyone unsure where to start, unclear on their niche, or too afraid to post, ready for one clear, doable first step.
What's included
Live sessions
Learn directly from Jalonni Weaver in a real-time, interactive format.
Asynchronous Modules
Work through brand clarity, content creation, consistency, engagement and confidence, and monetization on your own schedule. Each module is fully standalone, so you can also jump straight to whichever one matches your biggest challenge right now instead of working strictly in order.
The Brand Foundation Worksheet
The exact worksheet used to define your positioning, your 3-4 content pillars, and your personal “why LinkedIn” statement. This becomes the reference point for every piece of content you create for the rest of the course, and beyond it.
The 30-Day Posting Challenge
A structured runway to turn every lesson into a real, visible track record. Launches in Module 2 and runs with live support throughout, so by the end you have 30 real days of posts and engagement behind you, not just a completed course.
The Proof, Pattern, Point Framework
The storytelling structure behind Jalonni's highest-performing posts, broken down using a real post that reached 1.5 million impressions. You'll learn to apply this same structure to your own experience so your posts stop blending in.
Community Channel
Share your daily post, get real comments from fellow cohort members, and return the favor on theirs. Active daily interaction gives everyone's posts a real visibility boost, and the community stays open long after the course ends.
Build Your Own AI Brand Assistant
Learn to use AI as a thinking partner throughout the course, then build a custom AI agent trained on your own brand foundation doc, voice, and content pillars. Use it to draft posts, media kits, and outreach that actually sound like you, not generic AI output, so brainstorming never starts from a blank page again.
Lifetime access
Go back to course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
5 live sessions • 18 lessons • 5 projects
Week 1
Sep
16
Optional: Foundation & Brand Clarity Workshop
Foundation — Know What You're Building
Week 2
Content & Your LinkedIn Toolbox
Sep
23
Optional: Content Strategy & Toolbox Workshop
Schedule
Live sessions
1 hr / week
Wed, Sep 16
11:00 PM—12:00 AM (UTC)
Wed, Sep 23
11:00 PM—12:30 AM (UTC)
Wed, Sep 30
11:00 PM—12:00 AM (UTC)
Projects
1-3 hrs / week
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$1,850
USD