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Build AI tools that scale your coaching, drive team adoption, and reclaim hours for strategic work, all without compromising quality.

Product Leader (Whoop, Dropbox, Nike)

Google

Microsoft

J.P. Morgan

NBCUniversal

Visa Inc.

Hilary Gridley

Head of Core Product @ WHOOP

March 2026

May 2026

<pre><code class="language-markdown">Most managers are drowning. There's not enough time to coach everyone, review everything, and still do your own job. AI doesn't fix this by making you faster; it fixes it by making your team better. When your people have access to your expertise at scale, they can do more without you in the room.

AI-native managers are building systems for their team. This course shows you how. By the end, your team will be able to access your standards, your coaching, and your judgment without waiting for your next 1:1.</code></pre>

AI can do more than save you time. It can make your whole team better.

Learn to delegate to AI the same way you delegate to people

Turn your standards and coaching into tools your team uses 24/7

Build real applications for your team, without writing code

Build AI systems that knows how you work and who you work with

Get your whole team fluent in AI

Use AI for the high-stakes parts of your job

Team leads, directors, and VPs who are the quality gate for everything their team ships and want to stop being the bottleneck.

People managers with IC responsibilities who don't have time to coach their team the way they want to and can't scale by working more hours.

First-time managers who are overwhelmed by the volume of feedback needed and find themselves lowering the bar just to keep up.

You'll learn how to close the gap between "I've tried ChatGPT a few times" and using AI in your actual PM work every single day.

Product Advisor, Coach, Builder

Indeed

Bazaarvoice

TechFutures

Will Lowrey

 20 years in product leadership. Indeed, Bazaarvoice, startups. 200+ PMs coached

Founding Cohort

You know AI matters for your PM career. You just haven't started.Maybe you've tried ChatGPT a few times. Maybe you've used Claude to clean up an email. But you haven't built AI into how you actually work every day: your PRDs, your competitive research, your stakeholder updates, your prioritization decisions.This bootcamp changes that in 4 weeks.You'll learn Claude Code by using it on your real PM tasks, not fake case studies. You'll leave with a personal toolkit of workflows, templates, and custom commands that keep getting better after the course ends.I built this for PMs who haven't started yet. Not for AI experts. Not for engineers. For you.What makes this different:We start from zero. The free pre-work teaches you how to open a terminal.You bring your real work. Every exercise uses your actual PRDs, research, and updates. 30 PMs max. Small enough for real coaching, big enough for great peer learning.You build things you keep. Custom skills, commands, a CLAUDE.md file that makes every AI interaction smarter.

Stop experimenting with AI. Start using it in your real PM work.

Do PM research in minutes instead of hours. Get better output than before.

Go from blank page to stakeholder-ready PRD in 30 minutes

Make data-driven prioritization decisions with confidence

You learn by doing your actual PM work, not hypothetical case studies

If you believe that AI is a fad and is going away, this isn't for you. We are leaning in to what the future can be.

This course is NOT FOR everyone

If you are looking for ways of blurring the lines between your work and Product - this could be a great place to do just that!

This IS for Product and adjacent roles like TPM, Design, Engineering

Great! Then this is the place. We aren't looking for perfect. Just a willingness to try and fail forward!

Are You Ready To Try, Fail, Learn, and then Try Again?

The AI-Curious PM - tried ChatGPT or Claude casually but haven't built it into their daily workflow yet. You want a system, not more tips.

Documentation-Drowning PM - Senior PMs drowning in PRDs, roadmaps, stakeholder updates. You need to reclaim hours for strategic thinking.

The Team Leader - leaders who want to model AI-augmented work for their team. Master it yourself first, then bring the system to your org.

How to build a system that handles the work you shouldn't be doing and sharpens the work only you can do.

Cohort 2

Head of Product | AI for non-tech users

Booking.com

DeepL

ABOUT YOU

Zalando

TikTok

Myles Sutholt

Head of Product who uses the system he teaches every day with his team.

Cohort 1

Cohort 3

You already use AI. You probably think it is going well.When researchers measured experienced professionals using AI on real tasks, they were 19% slower. They believed they were 20% faster. (METR, 2025)"I thought I was already using AI well. Turns out I was just using it often." — Wole, Product DesignerThe gap is not your skills. It is what AI knows about your work before you start. Your projects, priorities, stakeholders, what "good" looks like. Without that, every session starts from zero.This course builds two things. First: a system that handles the recurring work and frees up roughly half a day a week. Second: AI advisors modeled on your real stakeholders that challenge your documents, prepare you for meetings, and catch what you missed."A system I use every single day. One that has increased the quality of my work immensely." — Renata, Product OwnerLimited to 20 students. Personal feedback on every submission.

Stop doing work your AI should do. Delegate, systematize, and scale yourself.

Your AI Already Knows Your Work

Automate the Work That Drains Your Week

AI Advisors That Challenge Your Thinking

Output That Is Visibly Better

A System That Compounds

No Coding Required

You already use ChatGPT, Claude, or similar tools regularly. Not just tried once. You have AI habits you want to build on.

Use AI (like ChatGPT or Cursor) regularly (not just tried once)

You need to install tools like Claude Code or Cursor. Some company laptops block this. If you are unsure, check with your IT team.

Can install software 

You will see code you did not write. AI writes it. You describe what you want in plain English. We walk you through every step.

Willing to try things that feel unfamiliar at first

You get decent output but re-explain context every session. You want AI that knows your work and challenges your thinking.

PMs, designers, engineers, data professionals. The title matters less than the work: multiple projects, documents, decisions across teams.

You want to walk into meetings having already stress-tested your arguments. You want documents that survive the first round of review.

A two-week sprint to rebuild your Personal OS, master the "Learning to Learn" loop, and turn your core expertise into a 5x force multiplier.

Product Leader and Super IC at Google

Disney+ Hotstar

Zynga

Anshumani Ruddra

Cohort I

You're stuck in the coordination trap. Meetings, approvals, stakeholder alignment consume your weeks - but actual product work feels distant. Meanwhile, AI-empowered teams are shipping faster.This isn't your fault - the model itself is collapsing.Flattened orgs, smaller teams, and AI-driven workflows have created a new reality:The most valuable product leaders are not managers, they are high-output individuals who can take a problem from insight and strategy → functioning prototype → live productThe market is shifting toward the product Super IC - someone who can build momentum without waiting for permission, resources, or headcount.This course is not a tool tutorial. You can find those on YouTube. This is a system rebuild. Over two weeks, you will:Build a Personal Agentic OS 🤖<ul><li>⚙️ Automate meeting synthesis, PRDs, research, and stakeholder updates.</li><li>🤖 Deploy personal agents that triage signal, surface decisions, and keep your product narrative live.</li><li>🧠 Free up 10+ hours a week for real thinking.</li></ul>Master the Velocity Loop 🎯 (Learning to Learn)<ul><li>⚡ Adopt any new AI prototyping tool in hours, not weeks.</li><li>👁️ Spot signal vs hype early and act.</li><li>🚀 Move from static specs to functional prototypes.</li></ul>

Stop Trading Your Craft for Coordination. Start Multiplying Impact.

Rebuild Your Personal OS 

Master the "Velocity Loop" (Learning to Learn)

This course is not for new PMs who are still building their product muscle - strategy all the way to execution.

Your product management foundational skills are in place

This is not for people looking for a passive learning experience. This is intense and requires you to actually build things.

You are eager to learn actively

Product Leaders (VPs/ Directors) who are tired of being a "Coordinator" and want to return to building.

Founders &amp; Solopreneurs who need to act as a 10-person product team with zero headcount. You need speed and independence.

Staff Engineers &amp; Designers who want to move upstream into product strategy and ownership without leaving your technical edge.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

By Role

Productivity

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