AI for Product Managers: From Basic Skills to Working System in 4 Weeks

Will Lowrey

20 years in product. 200+ PMs coached.

Build AI workflows connected to your real tools, tested on your real work.

Every PM has tried AI by now. Most stopped with chatbots.

You've pasted in a PRD. Maybe you even ran a competitive analysis once. But none of it stuck. You don't have anything connected to your actual tools. It's better than before, but still clunky.

The gap isn't knowledge. It's that nobody taught you how to build it - and the LinkedIn posts and tiktok videos are just one video after another of what could be.

You've got to take it from reading/watching to DOING.

Week 1: Run a competitive analysis in 20 minutes that used to take half a day. Build a reusable skill so the next one takes <3 minutes.

Week 2: Learn what evals are and why they're the skill that separates AI tinkering from AI building. Build a practice set that tells you whether any AI output is good enough to ship.

Week 3: Wire Claude into your actual stack - Slack, Linear, GitHub, Google Docs. Build a clickable prototype from a PRD and test your skills on live data instead of copy-pasting.

Week 4: Chain it all into a PM operating system that runs on a schedule.

We start from zero. Pre-work covers the terminal, prompting, and your first skill before the first session.

You don't leave with notes. You leave with a working system.

What you’ll learn

Build a working AI system connected to your real PM tools - research, prototypes, evals, and automation in 4 weeks.

  • Run a full competitive analysis - profiles, feature matrix, whitespace - in a single session with Plan Mode.

  • Synthesize hundreds of feedback data poitns into ranked themes and actioanble insights your team can use.

  • Build reusable research skills with skill-creator so the next analysis takes 3 minutes, not 20.

  • Understand what evals are and why they're the difference between 'AI is neat' and 'AI is reliable'

  • Build a practice set - test cases, rubrics, and thresholds - that tells you whether any AI output is good enough to ship, iterate, or kill

  • Run evals against your riskiest assumption before anyone else sees the output.

  • Wire up Slack, Linear, Github, Google Docs, and more as live data sources inside Claude.

  • Turn a PRD into a clickable prototype with user journeys and a design brief. No engineering needed.

  • Run your skills on real data pulled directly from your stack - no more copy-pasting into a chatbot.

  • Chain skills together: research output feeds analysis, analysis feeds a brief. One workflow, not five tabs.

  • Set up recurring workflows - competitive monitor every Monday, feedback digest every Friday.

  • Leave with a 30-day adoption plan so this becomes how you work, not a course you took and forgot.

  • Pre-work covers terminal basic, prompting fundamentals, and your first reusable skill before the first session.

  • Flipped classroom: learn concepts async, then use live sessions for protected build time and real-time coaching.

  • Slack community for async help between sessions. You're never stuck alone waiting for the next class.

  • Every exercise uses your real PRDs, backlog, and stakeholder updates. You'll use what you build on Monday.

  • 30 students, max! You get coaching on your specific work and product, not generic advice from a stage.

Learn directly from Will

Will Lowrey

Will Lowrey

20 years in product leadership. Indeed, Bazaarvoice, startups. 200+ PMs coached

Indeed
Bazaarvoice
CGI
See all products from Will Lowrey

Who this course is for

  • The PM who tried AI and hit a wall. You've used some of the chats, but nothing has stuck. You need a system, not another prompt trick.

  • Senior PM drowning in recurring work. Same competitive updates, same briefs, same summaries every week. You need those hours back!

  • The Team Lead who wants to model what's next. Your team is watching. Master AI workflows yourself first, then bring the approach to your org

Prerequisites

  • This course is NOT FOR everyone

    If you believe that AI is a fad and is going away, this isn't for you. We are building for the future of product work.

  • This IS for Product and adjacent roles like TPM, Design, Engineering

    If you're in product, TPM, design, or engineering and want to bulid AI into your actual workflow, this is the right place.

  • Are You Ready To Try, Fail, Learn, and then Try Again?

    You don't need to be perfect. You need to be willing to build, test, and iterate. That's the whole course.

What's included

Will Lowrey

Live sessions

Learn directly from Will Lowrey in a real-time, interactive format.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

7 live sessions • 20 lessons • 7 projects

Week 1

May 30—May 31

    Pre-Session Prep

    1 item

    Files To Download

    1 item

    May

    30

    Session 1 - Live Workshop - Research & Discovery using Claude Code

    Sat 5/304:00 PM—7:00 PM (UTC)

    Lessons for Research & Discovery

    3 items

    Project - Complete a Competitive Analysis

    1 item

Week 2

Jun 1—Jun 7

    Jun

    3

    Q&A Session with Will

    Wed 6/311:00 PM—12:00 AM (UTC)
    Optional

    Files To Download

    1 item

    Week 2 - Orientation and Pre-Work

    7 items

    Evals for PMs

    3 items

    Jun

    6

    Session 2 - Live Workshop - All About Evals!

    Sat 6/64:00 PM—7:00 PM (UTC)

    Project - Create a prototype from your research and planning

    1 item

    Reflection - Your Writing Process

    1 item

Schedule

Live sessions

2-4 hrs / week

There is a weekly 2-hour live session and then 2 additional Q&A sessions each week.

    • Sat, May 30

      4:00 PM—7:00 PM (UTC)

    • Wed, Jun 3

      11:00 PM—12:00 AM (UTC)

    • Sat, Jun 6

      4:00 PM—7:00 PM (UTC)

Projects

1-2 hrs / week

Work on turning the lessons into ACTUAL results for your work. This can and should all be done on your own actual content and work. It may start as adding to your plate, but eventually, it will replace a ton of the work you are already doing.

Async content

1-2 hrs / week

I'll be providing async lessons and video content for you to explore on your own and go deeper on the topics. It will be ~1 hour of content each week, and then you should practice it!

Testimonials

  • I didn’t expect to move from prompts to actual systems this quickly. Within the first week, I built a working competitive monitoring setup that runs on a schedule, along with tools for PRD reviews and structured competitor analysis - all applied to my product in the iGaming risk space. What surprised me most was how it uncovered competitors and angles I hadn’t fully considered. It changed how I think about AI - less as a one-off tool, and more as something you can operationalize.

    Testimonial author image

    Pantelis Theocharides

    Risk Product Manager
  • When I joined UKG, I spent weeks going through 300+ customer escalations to understand patterns. Last week I did the same analysis in 5 minutes with Claude Code. But Will taught me something equally important - that speed without judgment is dangerous. Claude Code is my sous chef. It does the work. But I still taste the food

    Testimonial author image

    Sruthi Amireddy

    Senior Product Manager

Frequently asked questions

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Private cohort

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A dedicated cohort with a custom schedule and curriculum, tailored to your team.

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$1,500

USD

·
May 30Jun 25
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