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This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

Personal Branding Pioneer

Microsoft

LinkedIn

Coca-Cola

Mailchimp

William Arruda

William Arruda is a personal branding pioneer, entrepreneur, and AI enthusiast.

Cohort 2

Cohort 3

AI is already shaping how work gets noticed, rewarded, and remembered. The problem is not that people aren’t using it. The problem is that many are using it in ways that dilute their voice, blur their value, or make them sound like everyone else.At the same time, visibility has become harder. Hybrid work limits informal exposure. Content is everywhere. Attention is scarce. Doing great work is no longer enough if people don’t clearly understand what you bring and why it matters.This course exists to solve that gap.William takes you step-by-step through his proven personal branding process: KNOW, SHOW, GROW, and helps you maximize it in support of your career goals. You’ll learn how to anchor your personal brand in clarity first, then use AI to support it, not replace it. Instead of chasing trends or posting more noise, you’ll build a strong point of view, communicate it consistently, and use AI to work faster and smarter without losing trust or authenticity.In a world where AI can generate endless content, the professionals who win are the ones who use it intentionally and stay unmistakably human. This course helps you do exactly that.

Transform Your Career Or Business With the Power of Personal Branding + AI

KNOW what sets you apart

Determine what you want to be known for

SHOW up with clarity and confidence

GROW visibility without chasing noise

Build momentum you can sustain

Professionals&nbsp;who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.

Team and project leaders&nbsp;who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.

Entrepreneurs, Coaches &amp; Consultants&nbsp;who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.

Learn how LinkedIn's AI really works now and become the seller buyers already trust before you ever reach out

Fortune 500 LinkedIn Strategist

NetApp

Cisco

University of Notre Dame

Rubrik

Juniper Networks

Richard Bliss

LinkedIn Top Voices expert with 120K followers & global sales results.

Cohort 4

Cohort 5

You're doing everything you were told works on LinkedIn: - Posting consistently. - Engaging with content. - Sending personalized connection requests. - Optimizing your profile with keywords. And it's not generating conversations. Your posts get a handful of likes from the same colleagues. Your InMails go unanswered. You watch competitors land meetings while your content disappears into the void. You start wondering if social selling even works anymore—or if you're just not cut out for it. Here's what nobody told you: LinkedIn fundamentally rewrote its algorithm in 2025. The platform now runs on a 150-billion parameter AI engine that decides who sees what based on relevance, not recency. The tactics that worked 18 months ago—daily posting, hashtag strategies, engagement pods—now actively hurt your reach. It's not you. The rules changed and nobody sent you the memo. This course gives you the updated playbook. Based on research from 600,000+ posts, you'll learn exactly how the new algorithm thinks, what it rewards, and how to turn LinkedIn into what it should be for sales professionals: a system that generates real conversations with buyers who already trust you before you ever reach out.

LinkedIn Changed Everything in 2025. Most Salespeople Don't Know Yet

Understand why LinkedIn rewrote its algorithm in 2025 and what it means for you

Optimize your profile so the AI shows your content to the right buyers

Turn comments into prospecting, without cold outreach required

Know which formats work, how often to post, and what kills your reach

Build topic authority that reaches decision-makers outside your network

Create a repeatable weekly system that generates real sales conversations

Business Leaders looking to expand their voice and influence online.

Sales Professionals who to be impossible to ignore. Being able to engage with prospects and buyers through genuine relationships.

Business Development professionals who want to reach their prospects and cut through the noise of being ignored.

Stop waiting to update your LinkedIn and website. Do it live, with feedback. 

Portfolio Career Strategist

Slack

Asana

Deloitte

Maggie Blackburn

Marketing Strategist & Multi-Passionate Solopreneur

Cohort 1

You're creative, multi-dimensional, and dynamic but yet, your online presence doesn't reflect that.That's because you're waiting to feel ready and feel less cringe. But everyday without a clear personal brand, means another day leaving opportunities on the table. When your message is cohesive, you stop overthinking every post, build trust faster, and start attracting aligned clients and opportunities without selling your soul.In this ~3.5-hour working session, you won't just learn how to improve your personal brand, you'll actually do it live in a supportive space with others working through the same fears.By the time we wrap up, you'll have completed a personal brand makeover, which includes:<ul><li>A cohesive positioning statement + content themes: To weave together the various things you work on</li><li>A personalized voice and tone guide: So you can input it into Claude for help down the road</li><li>A LinkedIn page you're proud of: A refreshed LinkedIn bio, about section, and cover image ready for Spring</li></ul>If you've been delaying updating personal brand because you're not sure what to say or wanting things to be "perfect" before you post, this workshop is for you.

We'll be using Claude to help create our voice and tone guidelines + uploading to Claude for future reference.

Access to Claude

Access to 3-5 writing samples you can upload to Claude.

Writing Samples (if you have them)

This course, while live, will be remote. A good internet connection is vital

Working Internet

Current or Aspiring Portfolio Careerists who want to build their personal brand

Multi-Passionate Solopreneurs &amp; Freelancers whose LinkedIn and website doesn't fully capture what they do

Anyone who's been meaning to update their online presence but hasn't because it feels overwhelming alone

Demo: Automate Your Personal Brand Analytics With Claude

Nadia Privalikhina

AI Consultant & Educator @ AI Insiders

Lena Shakurova

AI Consultant, Founder & CEO @ ParsLabs

Use browser automation to pull audience stats and post analytics from any platform.

Track LinkedIn, YouTube, and Kit analytics automatically

Aggregate your data into a visual dashboard, see audience growth and what content resonates.

Build a personal brand analytics dashboard

Auto-refresh your site with latest stats, then push live, no manual updates needed.

Deploy your media kit website in just one click

Use AI to build the online presence you actually deserve

Abha Malpani Naismith, former online PR strategist

AI Brand & Content Strategist, 20 years in PR and digital communications.

You'll see exactly how AI is widening the gap between those who show up and those who don't.

See how AI has changed who gets noticed

You'll identify why the old way of building an online presence no longer works — and what to do instead

Understand why your current approach isn't working

Know the one thing to set up this week to leverage AI to position yourself online.

Leave with a clear action plan

How to Charge More for Your Expertise

Jason Liu

Staff MLE to Independent Consultant

Learn to create valuable free content that attracts potential clients and positions you as an authority in your field.

Harness free content as a lead magnet

Discover strategies to reframe your personal brand and showcase your unique expertise to command higher rates.

Establish your expert status

Master techniques to align your marketing efforts with your sales goals, making closing deals more effortless.

Streamline sales through strategic marketing

Gain hands-on experience with cutting-edge AI and productivity tools to enhance your efficiency and output quality.

Leverage AI and productivity tools

9 Ways to Use AI to Expand Your Personal Brand

CEO, Reach Personal Branding

To get the most from AI, you need to use a specific approach and prepare it so you can get the best results.

The special mindset to adopt to maximize AI

AI helps you tell your story online and in person - just as you would, but better- with the right input and prompts.

The secret to getting your AI tool to speak just like you

Make your AI platform your content muse, editor, and amplifier so you can stay visible to your audience.

The best way to turn one piece of content into many

With the volume of content increasing you need AI to help make your content stand out for your audience.

How to use AI to craft content that cuts through the clutter

AI + You: Use AI to Build a Powerful Personal Brand

Personal Branding Pioneer. Forbes Senior Contributor. CEO of Reach.

To get value from AI, you need more than prompts—you need a powerful mindset. Learn how to approach AI strategically.

3 Mindset Musts to Maximize AI

AI can help you gain clarity, and tell your story—both online (LinkedIn) and in person—just as you would… only better.

How to Make AI Your Personal Brand Coach

Discover how to use AI as your muse, editor, and amplifier so you can transform an idea into a month’s worth of content.

3 Ways to Turn One Piece of Content into a Brand Campaign

AI helps your message break through. Learn how to use it to create scroll-stopping content that highlights your value.

How to Use AI to Boost Visibility and Impact

AI + YOU: Build a Powerful Personal Brand with AI

Create Your Expert Toolkit: 4 Client-Ready Assets in 20 Min

Max Bernstein

AI-Marketing Strategist | Brand Manager for Fortune 500 Brands | 18+ yrs mktg

Create instant tools that prove your expertise: assessment templates, visual processes, and guides clients will use

Build 4 Client-Ready Assets in 20 Minutes

Discover why you get consistent results by uncovering the unconscious rules and instincts that make your approach unique

Spot the Hidden Patterns in Your Success

Master the extraction process that turns one-off wins into repeatable methods—your first taste of building scalable IP.

Personal Brand

Cohort-based courses

Free Lightning Lessons

Demo: Automate Your Personal Brand Analytics With Claude

Use AI to build the online presence you actually deserve

How to Charge More for Your Expertise

9 Ways to Use AI to Expand Your Personal Brand

AI + You: Use AI to Build a Powerful Personal Brand

AI + YOU: Build a Powerful Personal Brand with AI

AI + YOU: Build a Powerful Personal Brand with AI

Create Your Expert Toolkit: 4 Client-Ready Assets in 20 Min

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