LinkedIn Changed Everything in 2025. Most Salespeople Don't Know Yet
You're doing everything you were told works on LinkedIn:
- Posting consistently.
- Engaging with content.
- Sending personalized connection requests.
- Optimizing your profile with keywords.
And it's not generating conversations.
Your posts get a handful of likes from the same colleagues. Your InMails go unanswered. You watch competitors land meetings while your content disappears into the void.
You start wondering if social selling even works anymore—or if you're just not cut out for it.
Here's what nobody told you:
LinkedIn fundamentally rewrote its algorithm in 2025. The platform now runs on a 150-billion parameter AI engine that decides who sees what based on relevance, not recency.
The tactics that worked 18 months ago—daily posting, hashtag strategies, engagement pods—now actively hurt your reach.
It's not you. The rules changed and nobody sent you the memo.
This course gives you the updated playbook. Based on research from 600,000+ posts, you'll learn exactly how the new algorithm thinks, what it rewards, and how to turn LinkedIn into what it should be for sales professionals: a system that generates real conversations with buyers who already trust you before you ever reach out.
What you’ll learn
Learn how LinkedIn's AI really works now and become the seller buyers already trust before you ever reach out
Walk through 360Brew: the AI reasoning engine that now decides who sees your content and has it explained in plain English
Review 600,000-post research to see what actually works now versus what stopped working
Learn the "Lost-in-Distance" problem and why your first two lines carry exponential weight with the algorithm
Apply the About Section Protocol: identify and fix the six violations that kill your credibility with buyers
Rewrite your headline and first two lines using the Role + Audience + Insight framework
Align your profile with your content so the algorithm recognizes your topic authority
Master the A3 Comment Method: Tag, Restate, Add Value—the framework that builds relationships at scale
Use Sales Navigator to find and engage with decision-makers at target accounts systematically
See real examples of comments that opened sales conversations versus comments that fall flat
Review the data: text+image, documents, video, polls—what's up, what's down, and why
Learn the 2-3 posts per week cadence and why daily posting now costs you 45% reach
Identify the tactics to stop immediately: hashtag stacking, engagement pods, format-switching
Apply the 80% rule: consistent topics build algorithmic trust and category ownership
Learn why engagement from outside your network is 3x more powerful than internal likes
See how team amplification works: 10 people × 25 posts on 2-3 topics = category dominance
Build your daily 15-25 minute engagement rhythm: before posting, after posting, end of day
Leave with a 90-day content calendar template and weekly accountability checklist
Learn directly from Richard
Richard Bliss
LinkedIn Top Voices expert with 120K followers & global sales results.
Who this course is for
Business Leaders looking to expand their voice and influence online.
Sales Professionals who to be impossible to ignore. Being able to engage with prospects and buyers through genuine relationships.
Business Development professionals who want to reach their prospects and cut through the noise of being ignored.
What's included
Live sessions
Learn directly from Richard Bliss in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
3 live sessions • 3 lessons
Week 1
Jan
27
LinkedIn Mastery Session 1
SESSION 1: The New Rules of Visibility (Week 1)
Week 2
SESSION 2: Comments Are the New Posts (Week 2)
Feb
3
Live Session 2 - Team Boosting Strategy & Conversion Systems
Schedule
Live sessions
1-2 hrs / week
Tue, Jan 27
5:00 PM—6:00 PM (UTC)
Tue, Feb 3
5:00 PM—6:00 PM (UTC)
Tue, Feb 10
5:00 PM—6:00 PM (UTC)
Implementing changes to your LinkedIn presence
1 hr / week
Async content
1 hr / week
Engage in commenting, posting, and engaging with prospects, customers, and contacts. Track your high-profile contacts to build relationships. Practice giving before asking in the sales process