LinkedIn for Sales in the 360Brew Era

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3 Weeks

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Cohort-based Course

Learn how LinkedIn's AI really works now and become the seller buyers already trust before you ever reach out

Cisco
NetApp
Juniper Networks
Veeam
University of Notre Dame

Course overview

LinkedIn Changed Everything in 2025. Most Salespeople Don't Know Yet

You're doing everything you were told works on LinkedIn:


- Posting consistently.


- Engaging with content.


- Sending personalized connection requests.


- Optimizing your profile with keywords.


And it's not generating conversations.


Your posts get a handful of likes from the same colleagues. Your InMails go unanswered. You watch competitors land meetings while your content disappears into the void.


You start wondering if social selling even works anymore—or if you're just not cut out for it.


Here's what nobody told you:


LinkedIn fundamentally rewrote its algorithm in 2025. The platform now runs on a 150-billion parameter AI engine that decides who sees what based on relevance, not recency.


The tactics that worked 18 months ago—daily posting, hashtag strategies, engagement pods—now actively hurt your reach.


It's not you. The rules changed and nobody sent you the memo.


This course gives you the updated playbook. Based on research from 600,000+ posts, you'll learn exactly how the new algorithm thinks, what it rewards, and how to turn LinkedIn into what it should be for sales professionals: a system that generates real conversations with buyers who already trust you before you ever reach out.

This course is for Business Leaders and Sales Professionals

01

Business Leaders looking to expand their voice and influence online.

02

Sales Professionals who to be impossible to ignore. Being able to engage with prospects and buyers through genuine relationships.

03

Business Development professionals who want to reach their prospects and cut through the noise of being ignored.

Learn how LinkedIn's AI really works now and become the seller buyers already trust before you ever reach out

Understand why LinkedIn rewrote its algorithm in 2025 and what it means for you

Walk through 360Brew: the AI reasoning engine that now decides who sees your content and has it explained in plain English 


Learn the "Lost-in-Distance" problem and why your first two lines carry exponential weight with the algorithm

Optimize your profile so the AI shows your content to the right buyers

Apply the About Section Protocol: identify and fix the six violations that kill your credibility with buyers


Align your profile with your content so the algorithm recognizes your topic authority

Turn comments into prospecting, without cold outreach required

Master the A3 Comment Method: Tag, Restate, Add Value—the framework that builds relationships at scale


See real examples of comments that opened sales conversations versus comments that fall flat

Know which formats work, how often to post, and what kills your reach

Review the data: text+image, documents, video, polls—what's up, what's down, and why


Identify the tactics to stop immediately: hashtag stacking, engagement pods, format-switching 

Build topic authority that reaches decision-makers outside your network

Apply the 80% rule: consistent topics build algorithmic trust and category ownership


See how team amplification works: 10 people × 25 posts on 2-3 topics = category dominance 

Create a repeatable weekly system that generates real sales conversations

Build your daily 15-25 minute engagement rhythm: before posting, after posting, end of day 


Leave with a 90-day content calendar template and weekly accountability checklist

What’s included

Richard Bliss

Live sessions

Learn directly from Richard Bliss in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

3 live sessions • 3 lessons

Week 1

Jan 27—Feb 1

    Jan

    27

    LinkedIn Mastery Session 1

    Tue 1/275:00 PM—6:00 PM (UTC)

    SESSION 1: The New Rules of Visibility (Week 1)

    1 item

Week 2

Feb 2—Feb 8

    SESSION 2: Comments Are the New Posts (Week 2)

    1 item

    Feb

    3

    Live Session 2 - Team Boosting Strategy & Conversion Systems

    Tue 2/35:00 PM—6:00 PM (UTC)

Week 3

Feb 9—Feb 11

    SESSION 3: Your Sales Profile as a Closing Tool (Week 3)

    1 item

    Feb

    10

    SESSION 3: Your Sales Profile as a Closing Tool (Week 3)

    Tue 2/105:00 PM—6:00 PM (UTC)

What students are saying

Meet your instructor

Richard Bliss

Richard Bliss

Richard Bliss is CEO of BlissPoint Consulting, author of "Digital-First Leadership," and LinkedIn Top Voices Influencer.


A former marketing executive as well as 14 years with military leadership experience as Army National Guard Captain.


Richard has spoken across 22 countries and teaches systematic LinkedIn sales strategies to global business audiences.


His proven methodologies, including the signature 3x5 Method and Team Boosting Strategy, consistently deliver 300-500% increases in qualified prospect engagement for sales teams worldwide.

NetApp
Cisco
University of Notre Dame
Rubrik
Juniper Networks
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Join an upcoming cohort

LinkedIn for Sales in the 360Brew Era

Cohort 3

$695

Dates

Jan 27—Feb 11, 2026

Payment Deadline

Jan 27, 2026
Get reimbursed

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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A pattern of wavy dots

Join an upcoming cohort

LinkedIn for Sales in the 360Brew Era

Cohort 3

$695

Dates

Jan 27—Feb 11, 2026

Payment Deadline

Jan 27, 2026
Get reimbursed

$695

USD

·

3 Weeks