Executive Playbook for AI in Engineering, Product, and Design

4.6 (31)

Claire Vo

3x CPTO | CEO, ChatPRD | Host, How I AI

Zach Davis

Principal Engineer | Prev. Dir of Eng

Learn how to go from AI tool adoption to team impact and product velocity.

Your operating model is the bottleneck, not your AI tools.

This is the two-day intensive for senior EPD leaders who need to change how their whole organization works around AI. You'll leave with specific tactics, real examples, and a peer group for accountability + inspiration.

You bought the licenses. But a few power users racing ahead while everyone else trails isn't transformation. Real change doesn't come from individual heroics. It comes from restructuring how the work actually flows.

Three things have to change at once, and many leaders aren't sure where to get started:

Culture: lead by example and make adoption the default across every function, not one champion's side project.
Technical readiness: understand the rules, feedback loops, and guardrails that make your codebase actually work for agents.
Operating model: recalibrate timelines, rethink roles, and redesign how work ships.

Taught by operators who've done this inside real orgs, not consultants who've read about it.

Self-funding the course? Use code SELF for $1,000 off.

What you’ll learn

You leave with frameworks for real organizational change, the kind you can start putting to work the week you get back.

Sort your team's work into what to delegate to agents, what to augment, and what stays human, mapped to your real workflows.
See where AI transforms product and design work, not just code.
Tell real leverage apart from hype, so you invest where it actually pays off.

Make the case for AI investment to your board, your skeptics, and your budget owners.
Anticipate the objections you already know are coming, and answer them with confidence.
Decide what to invest in, what to stop doing, and how to sequence the change.

Recalibrate timelines and expectations built back when implementation was the expensive part.
Navigate role evolution: engineers as reviewers, PMs building prototypes, designers shipping front-end.
Rethink the spec-to-ship cycle when prototyping is nearly free, and decide what to stop doing.

Diagnose whether your repo is holding agents back, and where the highest-leverage fixes are.
Understand how to use skills, fast feedback loops, and guardrails to make agents effective.
Learn how background agents can help unlock your team, and whether to build or buy them

Convert skeptics by engineering their first win, not by mandating tools.
Build a network of champions instead of leaning on one person, pairing top-down tone with grassroots energy.
Make AI use visible and contagious across every function, not just engineering.

Learn directly from Claire & Zach

Claire Vo

Contact

3x CPTO, Founder ChatPRD, and Host of How I AI. Expert on AI transformation.

Zach Davis

Contact

Principal Engineer who implemented AI across a 100+ person org at LaunchDarkly.

See all products from Claire Vo

Who this course is for

VPs of Engineering and CTOs
who need a real answer when the board asks "what's our AI strategy?", not just "we bought licenses."
CPOs, VPs of Product, and Design leaders
driving AI change across the whole org as prototyping goes nearly free and roles blur.
Staff and Principal Engineers
tapped to "figure out AI" for the org, who need both the playbook and the leverage to make it work.

What's included

Live sessions

Learn directly from Claire Vo & Zach Davis in a real-time, interactive format.

Lifetime access

Access to recordings, up-to-date course content, and more.

Personalized pre-work

Self-assessment, personalized readings, watches, and listens curated to your role and situation, a detailed prep doc so we skip the basics and get to work.

2 guest firesides

Hear from senior engineering and product leaders at the cutting edge of scaling AI inside their orgs.

Optional Q&A after each day

Open conversation with Claire, Zach, and the rest of your cohort to get answers to all your burning questiosn.

3 follow-up office hours over 90 days

Learn what's working for others, troubleshoot what's not, stay accountable.

Private cohort Slack community

Async support and peer exchange between sessions and beyond.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Jun 27—Jun 28

Nothing scheduled for this week

Schedule

Live sessions

7 hrs

2 half-days of live sessions. 4 classes taught by Claire & Zach + 2 fireside chats. Short teaching, honest conversation, structured peer discussion.

Spiky Points of View

Access to tools isn't enough. Without culture, codebase readiness, and operating model changes, tool rollouts create activity without momentum.

Everyone will be writing code. PMs are shipping PRs. CEOs are reviewing agent output. Designers are pushing front-end. "I'm blocked" is an outdated idea.

Your codebase is the bottleneck. Not the models. If a new hire can't get productive in your repo, agents can't either.

Background agents are here — and most orgs aren't ready. Autonomous agents that open PRs, run tests, and ship code while your team sleeps are production-ready. But they require infrastructure, guardrails, and trust systems that most codebases don't have yet.

You can go way faster than you think. The processes you trust are built on assumptions that are no longer true.